Responsible for facilitating superior execution of brand standards, visual merchandising and presentation strategies to impact business results and consumer experiences for over 1200 Direct-To-Consumer (DTC) locations.Conducts store visits with RMs|DMs building visual merchandising capabilities to increase brand KPIs.Leads visual merchandising training workshops to ensure consistency, brand integrity and presentation acumen.Develops comprehensive visual merchandising programs for easy implementation and field growth.Directs the product positioning of multiple categories of apparel, accessories, footwear, active, sleepwear and intimates respective of geographical and architectural variances.Maximizes business opportunities by identifying key metrics to support and improve business results.Provides essential global feedback to influence future directives and brand growth.Supports store openings, special events and store remodels.Collaborates with cross-functional departments to elevate brand presence and increase customer loyalty.Drives brand initiatives to ensure campaigns and messaging align to marketing and promotional strategies.

As "The Retail Sherpa", I provide authentic solutions for your business. I have an extensive history in Merchandising, Brand Marketing, Styling, Buying, Product Development and Environmental Design. I have succeeded with my own retail business, as well as worked in multiple direct to consumer environments, as well as e-commerce. I am identified as an executor who truly understands all facets of the retail experience, as well as the importance of the big financial picture.• Brand Strategy Consultant of Merchandising, Marketing and Visual Projection: Create brand experiences to drive traffic and profitability for both national and international Fortune 500 companies ranging from 750SF to 35,000 SF• Industry work includes wellness, home furnishings, luxury and fashion apparel, beauty, athletics, bridal, lingerie, footwear, jewelry, accessories and restaurant retail.• Responsible for presentation, product selection, brand direction, training, development and environmental design for store openings, window presentations and special events.• Sourced and designed fixtures, propping and display elements for flagship locations, new store openings and store improvements.• Manage operational calendars, individual project work plans, timelines, project tracking, and develop/maintain/communicate project status reports.Client List:Victoria's SecretGordon Ramsay North AmericaBillabong InternationalDavid's BridalBath and Body WorksDelia'sSelectNY (Agency)Kramer Design GroupAeropostaleLimited BrandsExpressDSW- Designer Shoe WarehouseClaire'sTavistock Development CompanyCollier WestStage StoresRYU Apparel - Respect Your UniverseNBC 4Stage StoresJule HomageWest NYCCanvas Restaurant and MarketV&D Vroom and Dreesmann**See http://www.theretailsherpa.com for project photos

Oversaw the product positioning of over 1200 SKUs in both medical and recreational Cannabis markets across 6 states.Authored all retail marketing signage to include product launches, promotions, localization, navigation and new brand initiatives.Developed visual merchandising systems and core standards to ensure compliance across a variety of markets and regulatory demands.Opened 10 new dispensary locations in 5 U.S. states in less than 4 months.Designed and developed fixturing solutions to increase average sales and in-store promotions.Participated and planned strategies for the acquisition process to ensure the seamless adoption of existing dispensary brands into the Harvest portfolio.

Assessed Cannabis market competition and determined customers needs through extensive research and patterning.Recommended the nature and scope of present and future product lines by reviewing product specifications and requirements.Developed a full line of CBD body care, skincare and beauty products in a fast growing competitive market.Introduced and promoted new products by developing time-integrated plans with marketing, manufacturing, suppliers and packaging teams. https://www.shopseventhsense.comDetermined product pricing by utilizing market research data and reviewing production and sales costs.Initiated assortment plans to align with the brand strategies for five varied retail concepts, to serve consumers from ages 21 to 84 years of age.Led the company with educational insight and knowledge expertise of CBD products.

The Market Visual Manager manages brand execution within an assigned market. The MVM exercises independent judgment and discretion in developing strategies to uphold the visual merchandise standards, act as a resource, trainer and communicator to manage brand consistency. ESSENTIAL DUTIES & RESPONSIBILITIES:• Ensured brand and merchandise presentation consistency • Provided clarification and direction to the market regarding visual in-store experience, product assortments and Brand initiatives.• Offered future recommendations regarding product assortments, in-store experience/visual presentation, and marketing initiatives.• Reinforced Brand directives and the use of best practices consistently throughout the market by providing feedback to the GMs and Store Leaders.• Partnered with HQ Inventory Planning and Merchandising teams regarding product assortments and inventory positions.• Participated in store visits focusing on presentation standards and identifying business opportunities.

Home décor and lifestyle goods specialty retailer targeted to design and luxury products, operating out of a 2,000 square foot boutique and direct business.Business executive with responsibility for day-to-day operations and long-term strategy, including P&L accountability, merchandise selection and procurement, strategic market planning, business development, sales forecasting, marketing, visual merchandising, pricing, training and personnel management for a self-created independent luxury brand retailer. Developed Collier West's positioning as a compelling lifestyle brand, based on self-identified market opportunities.Created all marketing campaigns, pricing structure and sales strategies for 3000+ SKU business.Increased sales from zero at start-up to nearly $500K in annual sales in a period of 26 months.Negotiated all pricing, discounts and contracts with more than 200 national and international vendors.Developed sales plans and expense budgets, with a focus on increasing revenues, margins and profits.Sourced designers and vendors through a variety of trade shows, art communities and organic retail searches to include international resources.Procured, positioned and marketed all products, aligning to brand initiatives and margin requirements.Directed all window displays, sales and marketing activities, including strategic consumer marketing programs that included direct mail, social media and online forum communications.Managed all customer relations, including lead generation, exclusive programming, communication and maintenance for a client list in excess of 3,000 brand subscribers.Hired, supervised and developed a staff of full and part time employees and consultants. Identified key departments, then developed and implemented a successful program for sub-branding to grow the total business.

700+ store division of national fashion retailer, with revenues in excess of $1 billion dollars.Joined company as a field visual leader in charge of 30 stores, each with an average size of 7,500 square feet. Advanced rapidly to Regional Visual Manager, with responsibility of merchandising, communication and training for 90 stores and four Districts Visual Merchandisers, supporting total sales revenues of approximately $280 million. Finally, promoted to corporate headquarters to lead a group of nine regional visual managers and an internal marketing visual team, overseeing the 700+ store division. Developed and implemented all product merchandising direction.Managed the design and production of a comprehensive floorset guide, with updates occurring monthly and weekly to ensure store consistency.Oversaw the planning, allocation and merchandising for all new store openings, based on sales analysis and location varieties.Designed and procured fixturing and props to align with company brand initiatives.Authored all visual operations and brand standards to be utilized by the organization.Worked with the merchant, marketing and design teams to conceptualize seasonal visual concepts, window displays and positioning to align with the business strategies.Advanced the visual merchandising department through technology and role alignment to increase communication efficiencies.Participated in the conceptualization and development of new business and department launches to increase shareholder value.