Sarah (Viafora) Viaud Email & Phone Number

Cleveland, OH, US

As the Senior Marketing and Business Development Manager for financial services in New England, I am responsible for collaborating closely with our IST sales teams on our new business pursuit process and strategies, as well as other general marketing initiatives and projects.

Boston, Massachusetts, US

• Develop the strategy and planning meetings for all of the company's education sector proposals and qualifications packets for new business opportunities, and conduct final reviews of proposal documents, checking for.
• Mentor and manage a team of 2-3 coordinators through the proposal production process, and encourage the growth of a team of coordinators through coaching, workshops, and team building exercises
• Serve as a leader in departmental organization—informing the hiring strategy and codifying the growth path within the department to help Sasaki retain the best marketing/communications talent
• Inform integration of our different data systems, specifically, regarding marketing data validity and helping develop and maintain data flows between platforms, used by other internal departments
• Create best practices that aid the Marketing and Communications teams in efficiently entering, monitoring, and evaluating CRM data that could affect analytical results; assessing CRM system performance; and continually.
• Coach senior project teams when preparing for interviews through brainstorming, observation, and critiquing sessions to ensure clear messaging and value propositions are clearly articulated

Boston, Massachusetts, US

• Develop the strategy and planning meetings for all of the company's proposals and qualifications packets for new business opportunities
• Coach senior project teams when preparing for interviews through brainstorming, observation, and critiquing sessions to ensure clear messaging and value propositions are clearly articulated
• Manage the booth design, planning, and logistics for conference exhibits and trade shows resulting in numerous leads for new business
• Conceptualize graphics and layouts for marketing documents (such as proposals, presentations, fact sheets, campaign mailers, advertisements, etc.) and signage (like banners and backdrops) using the Adobe Suite.
• Collaborate and create content for social media outreach, blog posts, brochures and qualifications/magazines which were targeted to internal and external constituents, prospects, and friends of the firm
• Conduct final reviews of proposal documents, checking for consistent branding across layouts, content, and photos as well as completeness when compared to RFP/RFQ documentation

Boston, MA, US

• Content Marketing
• Effectively negotiated and signed Barbara Corcoran as a Judge for a designer competition for our Business constituents
• Produced various content marketing pieces to drive specific customer behavior, including lead acquisition, enrollment in Wayfair's B2B program, and repeat customers
• Created case studies, whitepapers, pitch decks, on-boarding decks, clubs cards, sales email templates, and other types of content when needed for Small, Medium and Enterprise customers
• Collaborated with social influencers to drive engagement and followers on B2B Facebook, Instagram, and LinkedIn channels
• Successfully built cross-functional relationships with various teams to drive action and achieve goals

Cleveland, OH, US

• Assisted in the implementation of a new marketing strategy involving focused planning meetings, drafting, editing and submission processes for all of the Company's business proposals and presentations for prospect and.
• Managed the planning and logistics as well as attend networking events and trade shows resulting in numerous leads for new business
• Improved CBIZ Tofias seminars by clarifying the objective of each event and creating clear goals, outlining the responsibilities for all parties involved resulting in an increase in qualified leads for the Company
• Updated graphics for marketing documents (such as proposals, presentations, fact sheets, campaign mailers, advertisements, etc.) and signage (like banners and backdrops) using the Adobe Suite (Illustrator, InDesign.
• Collaborated in creating posts for social media outreach to internal and external clients, prospects, and friends of the firm using HubSpot CRM software
• Recommended the use of different survey software (Qualtrics) to save the department an average of $1K/year

Cleveland, OH, US

• Coordinated the strategy and planning meetings, drafting, editing and submission processes for all of the Company's proposals and presentations for new business opportunities
• Created business analyst report documents for internal circulation in preparation for initial prospect meetings
• Trained new team member by instructing this individual on specific processes and procedures that allow for optimum efficiency within the Marketing Department, as well as fostering an inviting workplace for learning
• Designed advertisements for sponsorship opportunities, including recruiting ads in Sum News magazine (featured below, pg. 28-29) using the Adobe Suite
• Managed our email lists for our monthly Not-For-Profit & Education newsletter, our quarterly “The Bottom Line Newsletter,” electronic tax, accounting and auditing alerts, and e-invites to webinars and seminars in Exact.
• Handled mailing list updates for our Not-For-Profit & Education Seminar Series which are held three times a year

Farmington, CT, US

• Worked collaboratively with Director and other staff members to ensure consistent messaging and presentation according to branding guidelines
• Worked with Director in implementing communications plan that represents the work of the Affiliate and reinforces the brand through a consistent look and feel
• Collaborated with Director and PR agency to ensure dynamic promotion of Affiliate activities
• Produced content for a variety of communications vehicles, including but not limited to: website, social media, newsletter, e-communications, Affiliate publications, event-specific collateral materials
• Maintained and enhanced the website, which includes working with Kintera and MembersFirst contractors
• Worked with Director and PR agency to develop and execute social media communications strategy

Farmington, CT, US

• Edited and created copy for desired stories for a monthly newsletter
• Developed website inserts to provide more detail on monthly stories
• Inserted headlines, taglines, images and hooks for news stories and events into an online, newletter template

Farmington, CT, US

• Revamped and re-launched new eNewsletter
• Created and edited website content
• Drafted press releases, emails, and other customized communication pieces for the surrounding community
• Created a social media campaign for Breast Cancer Awareness Month in 2011

Lawrence, Massachusetts, US

• Completed prospect call lists on a daily business
• Shipped sample books, updated account in database, tried to increase sales for the company
• Performed administrative tasks including but not limited to: create visuals for meetings and company events; created virtual samples for customers; completed no-stocks checks for Inside Sales Team

Phoenix, Arizona, US

• Wrote grant application to obtain free Disney World Tickets for a Make-A-Wish family
• Performed daily data entry
• Experienced the non-profit business model

US

• Researched prices of promotional products by completing customer calls to promotional product companies
• Provided feedback for a new radio station promotions in weekly staff meetings
• Observed how a working promotions department functions

Bs, Communication

Diploma, General Studies