Stephanie W. Email & Phone Number

Tallahassee, Fl, Us

Florida, United States

-Lead and direct a proficient team of cross-channel experts and direct reports to ensure data-driven recommendations and positive results for clients -Oversee multi-million-dollar monthly budgets at the channel-specific level to ensure efficiency, client satisfaction, and performance -Review and analyze KPIs, client industries, and pertinent data to identify trends, provide recommendations, and preemptively determine potential challenges-Maintain an in-depth understanding of numerous platforms and channels, and leverage this knowledge to maximize client success and anticipate future needs-Manage a diverse client portfolio, including ownership of timelines and deliverablesProactively identify organic growth opportunities and additional opportunities for client and company partnership-Conduct continual client health checks, actively driving multi-channel strategies to ensure optimal client success and the correct media mix-Create processes to aid in the implementation of our project management system and a new Employee Recognition Program-Foster strong client relations, ensure clear communication, and tailored solutions that support the account-wide strategy

Florida, United States

-Solely manage a book of clients and regularly meet and exceed their goals-Build and strengthen clients’ brands and messaging by developing and executing cross-channel marketing strategies, media buys and public affairs plans-Monitor all my clients’ campaigns and KPIs regularly and optimize and identify new opportunities based on the findings-Develop bi-weekly, monthly and quarterly reports and present data and recommendations to clients-Promote internal and external communications to further promote our clients’ initiatives -Directly supervise project assistants and oversee the current public relations team-Lead weekly meetings with all clients -Draft contracts and adhere to the scope of work while monitoring the monthly allotted hours and overall budget-Craft written materials such as creative copy, press releases and creative briefs -Plan and implement successful events that positively affect the client’s brand and impact key target markets-Establish and coordinate a project management system, develop procedural materials and train co-workers to manage appropriate project timelines for all clients-Update websites and implement SEO strategies-Facilitate crisis management for client’s-Outlining and pitching new business proposals

Tallahassee, Florida Area

-Develop and maintain key relationships with media while uncovering and responding to relevant leads.-Establish and maintain positive client-agency relationships.-Secure coverage with top-tier media outlets, as well as regional and local publications, exceeding client expectations.-Research and create various media lists for each client.-Craft press materials, including story pitches, press kits, press releases, media advisories, talking points and presentations.-Acted as the agency's Men's Publications and Outdoor media liaison responsible for maintaining all publication updates including editor changes, editorial calendar deadlines and pitching appropriate leads on behalf of the PR department.-Uncover and coordinate co-brand and promotional opportunities to engage targeted audiences.-Represent The Zimmerman Agency and clients at media events and industry functions.-Prepare monthly activity and publicity reports, status call agendas and statements for clients.

United States

-Developed project timelines and strategy proposals so projects have clear direction and timeframes-Managed several clients daily campaigns and media schedules to ensure all programs ran smoothly-Constructed and implemented digital campaigns for Google display ads and Facebook Ads through AdWords and Facebook Business Manager-Monitored digital and print campaigns to ensure they are running accordingly-Devised campaign recaps and provided recommendations based on analytics

Springfield, Illinois Area

-Supervised 2 employees and trained all new employees-Developed and presented marketing strategies and proposals to provide clients with campaign logistics-Managed 12+ clients on a daily basis to ensure all programs ran smoothly and performed additional tasks as needed-Devised copy and images for digital and traditional media including scripts, blogs, eblasts, Facebook ads, press releases, paid search campaigns, display ads, web slides, mailers, and billboards-Acted as a liaison between clients and vendors and between internal teams to foster open channels of communication and help maintain efficient campaigns-Complied analytics reports with recommendations and presented them to clients-Updated website content and initialized SEO optimizations-Managed marketing campaign schedules to confirm all ran efficiently and effectively-Updated website content with HTML and optimizing for SEO-Utilized Adobe InDesign to create graphics for internal and external uses

-Constructed and executed social media campaigns and analyzed results to optimize future flights-Created work schedules for numerous personnel to ensure gallery was appropriately staffed at all times-Organized successful community events and fundraisers utilizing print and social media placements-Designed print and social media advertisements to showcase artists and events

Full time undergraduate student and DECA president, DECA Programming Director, DECA Marketing Director, Millikin Microfinance Fund Event Organizer, and received dual degrees.Through Millikin, I was able to travel extensively to learn about Marketing and Business. I was able to travel to 3 different countries, which helped me develop the ability to work with numerous personalities and cultures, as well as deepen my organizational capabilities.

Entrepreneurship Center

Developed and edited documentation for internal and external recipients. Created a digital filing system and input current and archived files. Working at the Entrepreneurship Center helped develop my organization and time management skills. I left in August to take classes in Geneva, Switzerland.

Worked with designers and vendors to create successful events like Poetry Night with 200 attendees. I left in August to take classes in Geneva, Switzerland.

Millikin University

Managed, marketed, and operated a successful business endeavor for our DECA chapter. I quadrupled the income DECA received from the concession stand, and implemented procedures and training for future DECA members to help them remain successful.

Millikin University

I wrote blogs for DECA, inc to promote the overall organization and our internal chapter of DECA at Millikin University. Creating, proofing, and editing the blogs was necessary and grammatically correct blogs helped distinguish our chapter as an intelligent and motivated group.

Millikin University

Directed several departments to advance the Millikin chapter of DECA, inc. Managed fund raisers, events, and marketing.

Bachelor'S Degree, International Business

Activities and Societies: DECA president, DECA Programming Director, DECA Marketing Director, Millikin Microfinance Fund Event Organizer.

Bachelor'S Degree, Digital Media Marketing

Activities and Societies: DECA president, DECA Programming Director, DECA Marketing Director, Millikin Microfinance Fund Event Organizer.

International Business

Activities and Societies: Cross Cultural Club and Webster Humanitarian OrganizationI studied at Webster University in Geneva, Switzerland.

International Marketing

I studied at Centro Studi Italiano in Urbania, Italy through Millikin's study abroad program.