0-1 launch e-commerce portal for BOM requirement of MSMEsA) Growth: Steering business expansion and capability enhancement towards a 10x GMV target by FY25• Identified consumer belts with physical visits and catalogue expansion;•Conducted online marketing campaigns of WhatsApp and Google to expand customer database by 35% and Inquiry count by 120%• Optimized fulfilment cost to ensure profitable scaling, improved calling efforts and reduced CAC by 15% and repeat buyers at ~40%• Supplemented growth plan by bringing in new projects like enterprise credit, VAS, direct sourcing to improve margins B) Product: Business SPOC with tech and product team to build inhouse products and website to ensure efficient scaling of operationsC)Category Management: Building seller network and framework for retention, expansion and incentivisation of seller with the agility to adapt to expanding catalogue and geographiesMaintain gross margins, pricing and discount policy to ensure profitable scaling of operationsConceptualised and developed category dashboards for live tracks; Streamlined sales and mgmt. inputs reporting across different projects

0-1 team to launch JSWONE platform in 5 states in 6 months and paved GTM strategy for pan India presence by FY23•Onboarded 200+ MSMEs on platform by interacting with more than 1700+ MSMEs in multiple states and industries• Created customer adoption journey with market research, product-market fit analysis, devising effective marketing approaches, developing sales funnels, and implementing pricing strategies• Identifying strategic opportunities and designing project proposals. With strong leadership buy-in, I drive projects from conceptualization to successful implementation, ensuring alignment with organizational objectives.•Reduced order closing turnaround time by 40% by standardization of freight across states, improving customer experience•Analyzed digital Marketing campaigns and adaption; improved customer base expansion by 60% •Spearheaded adoption of Salesforce across the platform and seller adoption with product team

Evaluation of various sources of funds for growth plan• Evaluated multiple new business ventures and financial instruments like equity and debt instruments in ideal mix to source more than Rs. 10,000 crores in the next five years.• Developed Financial Model for 13 companies to forecast financial requirement for 3x growth to 300MT in five years, from current capacity of 98MTPA. • Valued InVIT(Infrastructure Investment Trust) listing and its projects for the company.• IPO(Initial Public Offering) valuation of company as a source of equity funding • Performed industry and competitor analysis; Compilation and assessment of all SEBI, RBI and other relevant statutory guidelines for funding.

India's oldest student investment and research group handling corpus of over Rs.50 lacks in which handled Tracking and Analysis of the Indian Shipping, Aviation, Tourism, and Logistics sector.Giving periodic stock recommendations based on fundamental analysis, preparing sectors reports and publishing monthly newsletters.

Financial Reporting, Planning & Analysis• Preparation of Monthly/Quarterly/Annual Consolidated and Standalone Financial Statements as per the IndAS and getting it audited from Statutory and Government Auditors on a periodical basis.• Detailed analysis and interpretation of the financials for the top management of the company for decision making.• Preparation of Forecast and Budgetary reports for the management and Ministry of Shipping, under Government of India• Apprising the management and other departments of the latest changes in the IndAS and its impact on the business process overall.• Presenting Quarterly/Annual Financial Statements to Board of Directors and Audit Committee of the company.

- Statutory Audit of Bank of India (2 branches in Sitapur) & Punjab National Bank (2 branches in Kurukshetra) - Internal Audit of Classic Cars, Classic Motors, RR Engineering College, India Pesticides Ltd., etc.- Concurrent Audit of 12 branches of U.P. Postal Primary Co-Operative Bank- Estimation of Extent of Loss for Survey & Loss Assessment on case to case basis for United India Insurance Company Limited, New India Assurance Co. Ltd., IFFCO Tokio General Insurance Company Limited, National Insurance Company Limited, Oriental Insurance Co. Ltd.- Drafting of Project Reports, Balance Sheets, Notes to Accounts & Schedules- Preparation of Income Tax computation of various entities and E filing of returns- Conducting verification of books of accounts to detect any possible fraud and ensuring that accounts prepared are both reliable & prepared in accordance with statutory compliance.- Major Clients handled: U.P. Postal Primary Co-Operative Bank, Classic Motors, Classic Cars, New India Assurance Co. Ltd.,etc.