SALES HEAD (RETAIL):• Manage the entire sales operations, of the retail division, which include marketing, branding, procurement, maintenance and merchandising. Negotiating with suppliers for promotional displays and space allocation.ACHIEVEMENTS:• Installation of makeup unit, thereby introducing customers to the concept of makeup and beauty, which was not available. Added revenue in terms of sales and rentals of the wall unit.• Tracking system to monitor the rentals and revenue… Show more SALES HEAD (RETAIL):• Manage the entire sales operations, of the retail division, which include marketing, branding, procurement, maintenance and merchandising. Negotiating with suppliers for promotional displays and space allocation.ACHIEVEMENTS:• Installation of makeup unit, thereby introducing customers to the concept of makeup and beauty, which was not available. Added revenue in terms of sales and rentals of the wall unit.• Tracking system to monitor the rentals and revenue of the gondolas /side cabin display units, this resulted in maximum utilisation of the display units which contributed to the revenue.• Rebranded the PET food category resulting in revenue growth of 55%.• Reorganised the ORGANIC & ETHINIC categories with proper product rationalisation, giving a 33% growth. • Re-modelled the Rice category for better visibility and for customer accessibility.• Reorganised HAIR CARE / HAIR COLOURATION category, which led to a growth of 28%.• Maintained 100% space rentals in the display area of the market.• Continuous monitoring of ageing of stocks which helped bring down the expiry to 1.5 %• Business agreements with suppliers completed with successful increase of the rebate component for year 2018.• Average listing for the month was 60 to 70 sku’s, with proper space commitments to the suppliers.• All customer complaints attended with 100 % satisfaction from the customers. • Share of shelf maintained for supplier items based on sell out data.• Ongoing training of staff for maintenance of merchandising standards and correct shelf pricing. Show less

OPERATIONS MANAGER:BRANDS: Cashews, Almonds, Cooking Oil, Pulses, MILMA Ghee (India), Rice (India), TORTILLAS (Spain), RAPSODI Chocolates (Turkey), Confectionery (Malaysia/Egypt), VIEIRA Cookies (Poland), BONN Biscuits (India).ACHIEVEMENTS:• Procurement of products at best prices from international suppliers to maintain the expected margin for the organisation.• Implemented sales tracking procedures for monitoring category wise sales and profitability.• Maintained… Show more OPERATIONS MANAGER:BRANDS: Cashews, Almonds, Cooking Oil, Pulses, MILMA Ghee (India), Rice (India), TORTILLAS (Spain), RAPSODI Chocolates (Turkey), Confectionery (Malaysia/Egypt), VIEIRA Cookies (Poland), BONN Biscuits (India).ACHIEVEMENTS:• Procurement of products at best prices from international suppliers to maintain the expected margin for the organisation.• Implemented sales tracking procedures for monitoring category wise sales and profitability.• Maintained excellent business relationship with the wholesalers and Key accounts.• Achieved maximum utilisation of 3 vans to cover the lower trade segment, (40% outlets had our brands).• Correctly following Import procedures for brands, (health, customs and other import formalities). Show less

HEAD OF SALES & MARKETING• AURAA service domain includes designing, advertising, branding, interiors, and business management consultancy and facility management. Introduction of Thermal Insulation boards to building consultants and contractors. Interacting with interior decorators for developing micro thin stone veneer, an exclusive product from Italy.

BRANDS: McVITIES Biscuits, BAHLSENS Biscuits, SUN TOP Juices, VOLVIC Water, MONSTER Energy drink, HEINZ, NESTLE PURINA Pet Food, GENERAL MILLS, MAZOLA Oil, LURPAK butter, PINAR and L’OREAL.• Led all categories of market segmentation namely, lower trade, Mid Trade, Key Accounts & Food services with a team of 11 direct reporting division managers,175 other staff comprising of, salesmen, merchandisers, beauty advisors, Food services executives, logistics staff, and sales… Show more BRANDS: McVITIES Biscuits, BAHLSENS Biscuits, SUN TOP Juices, VOLVIC Water, MONSTER Energy drink, HEINZ, NESTLE PURINA Pet Food, GENERAL MILLS, MAZOLA Oil, LURPAK butter, PINAR and L’OREAL.• Led all categories of market segmentation namely, lower trade, Mid Trade, Key Accounts & Food services with a team of 11 direct reporting division managers,175 other staff comprising of, salesmen, merchandisers, beauty advisors, Food services executives, logistics staff, and sales co-ordinators.• Involved with the imports department for timely procurement of products ,for fresh stocks to reach our customers.• Regular review meetings with Principals to discuss Marketing spend vs Approved budgets, sales trends, issues in the market, launching of new range or extension of range. Spends were controlled as per approved budgets. Coordinate with principals to strictly comply with the organisation marketing strategy to achieve predefined top-line and bottom line sales figures.• Annual Business Plan negotiations with Lulu, Carrefour, Geant, Babasons, Heilli, Muntazah Markets, Nesto, Al Osra Markets, Rameez, Sultan Centre, Midway, Jawad, etc. ACHIEVEMENTS: • Introduced new reporting systems & guidelines, which made it easier to track and monitor daily sales for all the divisions.• Successfully achieved 11% growth for the group in 2015. (T/O Dinars 18.6 Million)• Rationalized the process for return goods from the market, (due to expiry and poor movement) which resulted in a drop of 0.5% from expenses (From earlier 2 % to 1.5 %).• Reduced the order delivery time to the trade from 72 hours to 48 hours.• Revamped the van sales coverage from 11 to 19 vans, to have 85% coverage of the Lower trade markets.• Reduced accounts receivables for van sales from 90 days to 45 days.• Introduced single serve sachets to Jasmis for Mayonnaise by Heinz & renewed contact for Single serve sachet for Heinz Ketchup.• Maximized coverage to 627 Restaurants /Hotels. Show less

BRANCH MANAGERBrand: KOHINOOR rice (India), VIRGINIA’s sugar free biscuits (Spain), canned foods (Tuna), MOKATE Tea & Coffee, BERGEN Cookies and VOBRO Chocolates, EMAMI beauty products (India).ACHIEVEMENTS:• Capably handled sales & marketing activities to achieve a 40% growth for VIRGINIA’s products.• Kohinoor rice becoming a well-known brand across all segments in Riyadh. Availability 100 % in all Key Accounts, Riyadh. • EMAMI beauty creams and Hair Oil was successfully… Show more BRANCH MANAGERBrand: KOHINOOR rice (India), VIRGINIA’s sugar free biscuits (Spain), canned foods (Tuna), MOKATE Tea & Coffee, BERGEN Cookies and VOBRO Chocolates, EMAMI beauty products (India).ACHIEVEMENTS:• Capably handled sales & marketing activities to achieve a 40% growth for VIRGINIA’s products.• Kohinoor rice becoming a well-known brand across all segments in Riyadh. Availability 100 % in all Key Accounts, Riyadh. • EMAMI beauty creams and Hair Oil was successfully marketed across all outlets of Lulu and Nesto, keeping in mind the footfall of the expat population. Special head massage for Hair oil was conducted in outlets with large Asian population, which resulted in achievement of distribution numbers and growth of 80% • Various varieties of rice was retailed to catering companies, restaurants and wholesales Show less

Brand Portfolio: BOOM BOOM ENERGY DRINK, B-COLA • Strengthened the fundamentals (Journey Cycle Plan) for Direct Distribution for Riyadh market.• Devised a strategic Blueprint to cover aspects of distribution for smooth functioning of operations and availability of all products in the market.• Led a team of 22 van sales to cover 4200 outlets in Riyadh.• The entire direct distribution operation was on cash basis.

Brand Portfolio: GITS FOODS, MALABAR SPICES & HUNTER FOODS.• Critically evaluated market scenarios and successfully introduced prominent Asian brands in modern trade segment of Riyadh and Dammam.• Successfully launched the brands with Leading Key Accounts like Carrefour, Panda, Lulu, Nesto, Geant, Al Othaim,etc.

Monthly Sales Target, Distribution, Warehousing, Accounts Receivables, Market Outstanding & Credit Control activities. Brands : RANI, HANI, VIMTO, BARBICAN, CADBURYS, and LIPTON ICE TEA & WRIGLEYS. Recognized for Regular Achievement of Budget and successfully reduced the outstanding from 120 Days to an average of 70 Days. Controlling Damage & Expiry of products to below 1.5% of T/O. Numeric Distribution touching 84%.

• Directed and controlled Franchisee of NESTLE INDIA, for the sales and distribution of Vending Machines for Tea, Coffee & Soups, in Mumbai, India.• Looked after client identification, installation of Vending Machines & new outlet activation.• Total 127 machines installed during this tenure.

Brand Portfolio: COCA-COLA, FANTA, LIMCA, THUMS-UP, MAZZA, SPRITE and KINLEY Soda.Market Geography: Assam, Nagaland, Arunachal Pradesh and Manipur.Led the North East Operations for Sales, Marketing, Production, Quality, Finance, and Logistics & HR for the Bottling unit based in Jorhat, Assam.Assigned for Plant up gradation, sales tax,VAT and equipment procurement process.Appointed 47 distributors in the region for better market penetration and achieved status of market leader.

Brand Portfolio: COCA-COLA, FANTA and SPRITE.Implementation of Marketing and promotional plans for the introduction of Coca-Cola products in various sectors across Riyadh.Initiated exclusivity contracts aggressively and grabbed market share from 0 to 20%.Providing of chilling equipment's for product displays.Distribution expansion / Route coverage for optimum coverage. Recipient of the Best Sales Supervisor Award.

Brand Portfolio:NESCAFE, EVERYDAY Milk Powder, and MAGGI Culinary Range, Infant Milk formulae LACTOGEN, CERELAC & Chocolates.Launched :MAGGI culinary range, EVERYDAY Milk powder and NESTLE chocolates.Involved in the Promotional activities for Health & Medical professionals.Managed recruitment and training of staff in the Dietetic & Sales Dept.Looked after C&S operations, in M.P. & Mumbai.Recipient of the Best Sales Supervisor Award.