Swati Tomar Email and Phone Number

• Responsible for handling and creating content for social media handles (Instagram, FB, TikTok, LinkedIn)• Responsible for creating the content strategy and content calendar on Notion.• Produced multimedia content, including photos, videos, animations, and innovative reel graphics, using Canva, CapCut, and VN to engage and educate the audience.• Contributed to the creation of mock-ups, email campaigns and driving audience interaction• Keeping track of KPIs to measure the performance of the content and improvising based on the analyses.• Responsible for creating and executing (on WordPress) SEO strategies for the website.• Responsible for executing Email campaigns using Brevo

• Worked on creating marketing strategies of Email Marketing, social media, App Store Optimization, and SEO for a new product launch and existing product• Created a Digital Marketing calendar to align various activities in the time frame of my internship and executing it.• Handled Company Page on LinkedIn, Twitter and Facebook • Created and posted content on LinkedIn, Facebook, Twitter, Instagram.• Created Email Templates on HubSpot for two Email campaigns• Researched for Email database sources/websites for running Email campaign• Market research for finding competitors, strategic partners, health tech distributors

• Conducted extensive market research and analysis to identify target audiences, providing valuable insights to optimize digital marketing strategies.• Assisted in conceptualizing and designing websites that deliver an outstanding user experience and drive increased conversions.• Proficiently managed and updated website content using the WordPress content management system.• Created highly engaging and SEO-optimized content to improve search engine rankings and enhance online visibility.• Applied On-Page SEO best practices, including keyword density and readability enhancements, to boost website performance.• Collaborated effectively with the social media team to develop compelling content and manage social media platforms, resulting in increased brand awareness and customer engagement.

• Worked on finding Micro/Macro influencers in Instagram and Youtube on daily basis to collaborate with them for content creation.• Ran a Marketing campaign for a series of weekend where I was coordinating with influencers to post pre-planned content on their respective social media handles.• Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.• Maintained excel to provide updates of my work daily and also details of shortlisted influencers.• Also helped in logistics of sending products to influencers for collaborations.• Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.

Working as a social media marketing intern i got to learn and workon various social media strategies on Instagram, facebook andtelegram. Worked on the canva app to create rich and attractivecontent for posts/reels. Worked on keeping a track on the reach ofa new product's new social media handle. Also did hands on mailchimp for Email marketing.

I was handling the Instagram account for this NGO to increase thereach and bring in donations by posting regularly about theactivities of NGO and whom they are supporting. The content wasaimed at showing the level of effort being put by NGO to helpunpriviliged and motivate others to join the cause.