-Spearheaded cross-channel marketing initiatives in North America, driving an increase in customer engagement metrics and generating additional revenue-Boosted in-platform product adoption in the US/Canada by utilizing cross-channel marketing, specifically by developing the vision and roadmap for each channel based on customer pain points-Streamlined onboarding, improved CX & user engagement by 27%, and reduced churn rates by 14% by coordinating between marketing, sales, and product… Show more -Spearheaded cross-channel marketing initiatives in North America, driving an increase in customer engagement metrics and generating additional revenue-Boosted in-platform product adoption in the US/Canada by utilizing cross-channel marketing, specifically by developing the vision and roadmap for each channel based on customer pain points-Streamlined onboarding, improved CX & user engagement by 27%, and reduced churn rates by 14% by coordinating between marketing, sales, and product using market research to revamp the customer journey-Manage a team to design campaigns, to engage, nurture, and convert users utilizing targeted storytelling, event marketing, and community engagement-Ideated and executed cross-functional product launches & GTM campaign strategies for 3 new product offerings-Increased marketing ROI by 24% by building a robust dashboard to track and evaluate the effectiveness of various marketing campaigns Show less

-Created a coaching model for Geometry/Pre-Calculus, later adopted by two other departments-Led 11th Grade Team with 18 best practices sessions, 93% positively rated-Launched the AP Statistics program, recruiting over 40 students in the first year-Trained 15 new teachers and tracked teacher growth toward instructional and professional goals.-Consistently received highly effective teacher evaluations

- Led training for a group of 15 new educators, all of which received highly effective ratings- Coached CMs in their first 3 weeks of teacher training in mindset, organization, and execution

- Oversaw day-to-day school operations for 52 Corps Members, 42 staff, and over 500 students -Tracked, analyzed, and communicated student data with teachers and staff to improve learning outcomes

-Led sales training, boosting lead conversion by 66%-Created campaigns from product messaging, adding $1M in revenue-Developed HR brand strategy, increasing leads by 73%-Directed new HR product launches including sales training, operations, and end-to-end GTM strategy-Managed ~20 sponsor relationships for financial services events, overseeing comms and strategic messaging