Sydnee Chan Email & Phone Number

San Francisco, California, United States

Write and develop marketing communications for weekly blogs, webinars, promotion communication, and website

Waltham, Massachusetts, United States

Developed metrics-driven marketing campaigns for upsell opportunities and new leadsInstituted a content management system for sales enablement resources, including implementation guides, conference collateral, and sales kitsStreamlined workflow and collaboration efforts across marketing, sales, and CS teams

San Francisco Bay Area

Launched a complete rebrand entailing revisions of over 200 client-facing pieces, a new website, and entirely new internal communication guidelinesBuilt the organization’s first marketing operations platform within HubSpot to streamline activity across sales CRM, multi-touch marketing campaigns, and customer support automationCaptured, analyzed, and adjusted weekly prospect engagement, nurture stream data, and SEO/Ad behavior to improve site traffic and open & click ratesDeveloped marketing budgets across lead generation activities, including national conferences, webinars, ad campaigns, drip campaigns, and press effortsSurpassed anticipated KPIs by creating 3X average yearly lead generation and achieving a 17% conversion rate for SQLsManaged contract hires for tactical skills, including data entry, advanced design needs, and LDR calls

San Francisco

In addition the role I have held as a copywriter and communications manager at BrightBytes, my role evolved to include:Development of metrics-driven marketing campaigns for both upsell and new opportunitiesLeveraging strategic partnerships to execute quarterly webinar programs for national audiencesLeading rebrand efforts following product acquisition to Microsoft Managing relationships with vendors and PR firms to write and release brand-aligned, timely publications to improve market visibility

San Francisco Bay Area

Content Creation: Each day is a new adventure and a new challenge. I have the exciting opportunity to create content and collateral that describes the value of what BrightBytes does. I help determine how to balance how much depth we share about features versus how much those features can help change the way educators make decisions. Brand Strategy: I give our brand a unique voice. I am fortunate to collaborate with an incredibly talented team to create and sharpen our story as it evolves and becomes a better solution. We have managed to share a compelling, easy-to-understand story about a truly complex data management solution.Sales Enablement and Support: Over the last few years, I'm believe I have been an instrumental individual to provide our team with the knowledge, collateral, and drive to bring BrightBytes to every school in the nation. This is in part from the engaging pitch decks, easy-to-consume factsheets and infographics, exciting reports, and results-driven case studies.

San Francisco Bay Area

Educational Content Creation and Copy Editing for: Marketing Collateral- Factsheets Case Studies Presentations Nurture CampaignsInfographics White Papers Brochures Guides Email BlastsBanner AdsWebsite CopyBlogs ArticlesCompany Style GuideCreative Brand Strategy Social Media/ Blog Strategy

San Francisco Bay Area

• Wrote and designed marketing material for digital and print media.• Built entire social media platform and maintained web presence with blogs, images of users and social networking sites. • Connected with customers to create brand recognition with events, contests, blogs, newsletters, and social media.• Organized conferences and events by creating pre-show material, collateral material, and follow-up material.• Researched and organized case studies and white papers to summarize product research and effect.• Launched new website, complete with new design, new copy, and new branding.• Researched and wrote academic blogs, and press releases relevant to the digital education and early learning.• Drafted and designed monthly newsletters, email blasts, and as-needed copy for sales reps.• Increased usage by creating incentive programs, events, and contests.• Successfully responded to, and organized, district RFPs. Work resulted in districtwide long-term contracts with major school districts. • Supported sales representatives by organizing sales events, meetings, and collateral material kits.

Greater Los Angeles Area

In-House Copywriter until 2013 & Ongoing Freelance as Needed.Extensive Experience Creating: Web Content News Releases Articles Advertising Copy Brochures Titles TaglinesEmail BlastsSlogans Speeches Marketing/Sales Letters Business and Marketing Plans Direct MailersScriptsBrand Strategy

Greater New York City Area

I created content and descriptions for women's accessories and clothing for B2B purposes.I worked on: Web Content Catalogue Description Advertising Copy Brochures of Services and Products Titles Marketing/Sales Letters Business and Marketing Plans Direct Mailers

Master Of Arts (M.A.), Children'S And Young Adult Literature

Bachelor Of Arts (B.A.), Modern Literature