Sydney Fields Email & Phone Number

San Diego Metropolitan Area

• Global design and strategy firm that focuses on brand identity, development and positioning for Fortune 500 companies inclusive of Walmart, Amazon, Microsoft, Vans (VF), Adobe and many companies in the start up.
• Strategic brand and experience design for Walmart. (present)
• Brand experience and design direction for Amazon. (present)
• Campaign digital marketing direction for Adobe products. (2023)
• Brand identity and marketing strategy for non profit SOLE Effects that led to aquisition by AVID. (2021-2023)

San Diego Metropolitan Area

San Diego Metropolitan Area

• Brand and experience design with B+H Architects, a leading global architectural and branding design firm, specializing in brand strategy within communicating digital and physical environments. Worked on 17 projects.
• Led brand and experience design efforts on 4 high-profile corporate projects for Amazon.
• Project managed cross-functional teams, fostering collaboration and ensuring the realization of design intent.
• Cultivated strong client relationships, effectively navigating project changes, delivering exceptional design solutions.
• Responsible for entire life-cycle of design from ideation, design development, technical development and contracting.

Los Angeles Metropolitan Area

• Strategic creative direction for Miravel, a cutting-edge tech startup specializing in AI powered horticulture products. I led brand strategy efforts and creative marketing tactics and positioning to drive growth and.
• Developed B2B enterprise presentations that led to 4 major retailer LOI's, and investor presentation decks that effectively communicated value proposition and KPI's to key stakeholders.
• Led research efforts and design development of product-paired mobile app with A/B testing.
• Designed information architecture and UI/UX for the user subscription portal while directing design and engineer teams to build out a fully functional and designed software.

Los Angeles, California, United States

Costa Mesa, California, United States

• Footwear design for Vans on the Special Make Up (SMU) team that focused on collaborations, custom designs, and limited edition footwear. Collaborated closely with apparel teams to ensure consistency across lines and.
• Designed over 25 lines of trend-setting footwear including 3 high profile collaboration lines, 7 lines of high volume best sellers and 6 custom B2B lines that were bought by major retailers such as Nordstrom, URBN, and.
• Presented design concepts to cross-functional teams including leadership, product development, marketing and sales, effectively communicating design rationale and vision.
• Responsible for entire life-cycle of design from ideation, design development, sourcing and technical development.
• Maintained a keen awareness of cultural, fashion and design trends, continuously seeking inspiration and pushing the boundaries of footwear design to stay ahead of the curve.

Costa Mesa, California, United States

Laguna Beach, California, United States

• Collaborated with Adobe's UX Creative Team and UX Design leads from Alaska and Delta Airlines to redesign Sky Team partner Czech Airlines mobile onboarding process and paired printed boarding pass during a 5 month.
• Conducted research and collaborated with partner airlines to identify pain points and necessities.
• Presented final complete user journey prototype to judges and stakeholders along with paired printed boarding pass, utilizing typography and brand style systems.
• Project won first place out of 32 competitors.

• Assisted visual merchandising team to design and build installations, signage, POP and window displays for special events and seasonal sales.

San Diego Metropolitan Area