Sydney Munn Email & Phone Number

Cambridge, Ma, Us

Boston, Massachusetts, United States

Boston, Massachusetts, United States

Managing web-marketing campaign execution, quality assurance, and daily trafficking tasks for online ad campaigns. Specific responsibilities include:• Tagging creative elements and assigning them within the ad server per creative rotation instructions, testing them and instructing partners on implementation of tags/codes to ensure integrity of the campaign• Confirming quality of all campaign elements and ensuring that creative units, placements, click-through URLs and click commands are correct and correspond to the traffic sheet prior to campaign launch• Helping create trafficking timelines to be shared with the larger team as well as collaborate with internal teams on day-to-day operations• Confirming with sites and internal agency teams that all new placements have launched successfully and working through any potential issues in getting creatives, tags and pixels live• Maintaining weekly QA and documentation of all creative units, placements, click-through URLs, click commands, back-end tags/pixels and impression delivery• Working with brand safety partners and monitoring reporting as needed to maintain compliance with client specifications• Proficient in Microsoft Excel, Google Campaign Manager and other ad servers and technology platforms when applicable

Somerville, Massachusetts, United States

• Created and scheduled new content across social media channels including Facebook, LinkedIn, Twitter, Instagram (& Instagram Stories) • Led International Women's Day campaign: created social media posts around existing content and scheduled social content for the month of March • Helped to maintain and organize content calendar, assisted in project managing team-wide efforts, and worked across teams to ensure the team can create and promote amazing content• Contributed to and supported public relations (PR) output efforts with research, deadline tracking, and content writing• Assisted recruitment team in developing communication campaigns to drive social media presence• Worked with other marketing teams to highlight, promote and share exciting work• Supported reporting results and creatively approach new reporting standards• Helped grow business through creative thinking and optimization of ongoing efforts

Greater Boston

• Managed high impact email campaigns from planning and writing content, to defining the target audience and measuring performance• Monitored the customer journey and identified opportunities to reach existing users through creative channels• Supported marketing automation programs including email setup, segmentation, and other aspects of lead collection and routing

Responsible for taking attendance and keeping track of member points, as well as communicating important events and details to the chapter, and collaborating with the rest of the executive board to organize meetings, events, and chapter policies for each semester. The entire list of responsibilities is as follows:* Takes attendance at meetings and helps run meetings with the rest of the Exec Board* Updates the master Excel sheet and Google sheets document of attendance and points* Sends emails and GroupMe messages to the chapter about events and important information* Informs new members of expectations and polices * Attends monthly meetings with the Exec board and advisor

Lexington, Massachusetts

Account Based Marketing Intern for a healthcare IT security firm based outside of Boston. Responsible for supporting the ABM program within a team of B2B Marketing professionals, as well as collaborating with a wide range of cross-functional teams. Key accountabilities include executing targeted marketing campaigns for ABM Accounts, Account profile management, customer database administration, and analytical reporting. Responsibilities:• Assist with strategizing and executing ABM campaigns (including direct mail, emails, and content).• Account Profile Management: working with the sales team to identify gaps in key personas and contact information within strategic accounts• Align with Sales on ABM accounts and necessary followup• Ongoing research within strategic accounts including news, press releases, etc.• Work with internal resources and external vendors to acquire new key contacts• Data clean-up in Salesforce • Analytical reporting• ABM Best Practice Research

Lafayette College

Assist in organizing a three-day recruitment training retreat and the following three-day recruitment period. Lead 55 women in training sessions and workshops to educate and prepare current members. Review and evaluate applications and resumes of potential new members. Maintain continuous contact with Lafayette College Greek Life advisory throughout recruitment period to communicate schedules and procedures. Input new member status data into online application and database. Contribute to social media efforts to communicate and strengthen chapter's brand perception.

Boston, Massachusetts

Marketing Intern for ​state agency dedicated to promoting Massachusetts as a travel destination. Researched new and enhanced tourist destinations and made appropriate website updates; worked closely with Research Director to compile statistical reports with lodging and travel data to help demonstrate integral impact tourism has on state’s economy.

Greater Boston Area

• Researched and reported on global, #B2B marketing organizations and their leaders for prospect campaigns.• Summarized annual Marketing Excellence Award-winning programs in ABM, Brand Differentiation, Omnichannel Customer Experiences, Thought Leadership, and Sales Enablement.• Engaged in social media listening.• Researched and recommended new lead generation tool.• Synthesized member data for value reports.

Lafayette College

Manage social media of campus club that coordinates nationwide food blog, featuring recipes, restaurant reviews, and personal stories. Lead team to create and share Instagram content highlighting and supporting local restaurants and food establishments. Grew following on Instagram account consistently during term. Assist in marketing club events and promoting content online.

Greater Boston Area

Digital Marketing & Strategy Intern for growing marketing consulting firm. Researched potential clients and conducted website audit reports for potential clients’ websites Identified and synthesized marketing trends using Inbound Marketing Reports.

Concord, Ma

B.A. Psychology, Economics Minor, Gpa: 3.83, Deans List — 7 Semesters

Activities and Societies: Psi Chi International Academic Honor Society for Psychology, Omicron Delta Epsilon International Academic Honor.

Cyberpsychology, Travel Writing, European Health Economics & Policy, Psyc Of Time, Psyc Of Sexuality

“DIS is a non-profit study abroad foundation established in Denmark in 1959, with locations in Copenhagen and Stockholm. DIS provides.

Education record

Activities and Societies: Freshman Girls Soccer; Mathematics Department award, 2013; Interact Club member 2013 - 2016; Interact Club.