Sydney Busekrus, M.A., Pmp® Email & Phone Number

United States

Folsom, CA, US

• Develops tailored go-to-market strategies for 4 educational products, encompassing pricing, distribution, and marketing plans to guarantee successful and compliant product launches
• Utilizes data and analytics for measuring the efficacy of go-to-market strategies, tracking essential metrics, presenting data, and implementing data-driven adjustments to optimize overall performance
• Performs in-depth market research to identify segments, buyer personas, needs, and pain points, informing targeted product development and marketing strategies in alignment with state educational tools and standards
• Establishes a feedback loop among cross-functional teams, serving as a liaison to leverage customer and field insights for continuous improvement and monitoring effectiveness
• Designs and delivers comprehensive training programs and documentation to empower and unify cross-functional teams, ensuring alignment with client deliverables and expectations

Folsom, CA, US

• Defined project scope, objectives, resource allocation, and growth opportunities, ensuring alignment with Agile best practices and state compliance
• Managed the entire lifecycle of product releases, including establishing and supervising release timelines, as well as coordinating project deliverables and milestones
• Implemented process improvements in project management platforms (e.g., Atlassian Jira, Confluence, Microsoft Sharepoint, Smartsheet, Airtable, Miro, and Salesforce) to optimize efficiency
• Led 9+ cross-functional GTM teams in executing, measuring, and improving launch programs, ensuring successful release coordination aligned with customer and business objectives
• Orchestrated customer testing opportunities during Beta and Controlled Availability phases, gathering valuable feedback on product usability and features within the unique educational settings
• Provided clear and accurate reporting to improve transparency, accessibility, and engagement to all internal and external stakeholders, resulting in 95% YTD Customer Satisfaction Score (CSAT)

Dallas, Texas, US

• Executed state assessments to 87,000+ Indiana high school students per testing window, contributing to the growth of the SPED portfolio
• Developed and implemented data-driven project management operations, resulting in a 5+ year client contract renewal
• Conducted proactive, strategic outreach to 400+ school districts, ensuring effective communication and addressing client needs
• Examined the Indiana Department of Education's assessments through User Acceptance Testing (UAT) to ensure functionality and equitable opportunities for all students
• Orchestrated cross-functional tasks and communicated project risks with 11 different departments to facilitate smooth project execution
• Assisted with production, editing, and assembly of reports, manuals, and presentations

Grand Rapids, MI, US

• Assisted with daily school operations of 32 staff members, including coverage, scheduling, and community outreach
• Led weekly data-analysis and curriculum development processes across 6 content-specific Professional Learning Communities (PLCs) that created mutual performance objectives, goals, and critical milestones
• Implemented effective fundraising initiatives, raising $9,000+ for instructional materials and staff needs
• Observed, supervised, and evaluated 12 teachers to further the school's vision and implement departmental consistency

• Designed and implemented music curriculum for 5 sequential grade levels, with a focus on rigorous musical concepts, differentiated instruction, and student ownership
• Remodeled district-wide elementary music assessments to align with grade-level expectations across 5 different schools
• Conducted achievement gap investigation, resulting in a 64% increase in students performing at grade-level expectations

Master Of Arts - Ma, Leadership With Principal Licensure

Bachelor Of Music, Vocal Music Education