I provide communications and volunteer engagement support for Greater Sydney Landcare. One focus is Creating Canopies - a project to plant 200,000 native trees and shrubs of 3m+ across Greater Sydney between 2023 and 2025, to reduce urban heat. We recruited over 3,000+ volunteers from the community and business to plant with us at over 130 planting events. Creating Canopies is run in partnership with Landcare NSW, as part of the NSW Government's Greening our City initiative. It is proudly… Show more I provide communications and volunteer engagement support for Greater Sydney Landcare. One focus is Creating Canopies - a project to plant 200,000 native trees and shrubs of 3m+ across Greater Sydney between 2023 and 2025, to reduce urban heat. We recruited over 3,000+ volunteers from the community and business to plant with us at over 130 planting events. Creating Canopies is run in partnership with Landcare NSW, as part of the NSW Government's Greening our City initiative. It is proudly funded by the NSW Government. Discover the project here: greatersydneylandcare.org/canopies Show less

Alongside completing the first draft of a 350+ page manuscript, I provided editorial, proof reading, and writing services on a casual basis. I kept my professional skills up to date via training in various areas, including becoming a Google certified professional through the completion of Google Ads certification. I also completed a face-to-face Digital Marketing for Business course run by SEO International in July 2018, focusing on SEO, Adwords, Analytics and Social Media.

The Foundation for National Parks & Wildlife (FNPW) is a not-for-profit, non-government organisation that supports Australian environmental conservation. During my time with the organisation, FNPW's annual revenue ranged from $1-8 million AUD. The number of employees was 4-7. The majority of work at this time was undertaken in-house with pro-bono and in-kind support from external suppliers and occasional volunteers. As Marketing & Communications Manager I led and drove the FNPW brand… Show more The Foundation for National Parks & Wildlife (FNPW) is a not-for-profit, non-government organisation that supports Australian environmental conservation. During my time with the organisation, FNPW's annual revenue ranged from $1-8 million AUD. The number of employees was 4-7. The majority of work at this time was undertaken in-house with pro-bono and in-kind support from external suppliers and occasional volunteers. As Marketing & Communications Manager I led and drove the FNPW brand and all communications including but not limited to PR, internal and stakeholder communications, campaign communications and fundraising communications. I was also responsible for leading the multi-skilled marketing communications team to deliver on all the communications requirements of FNPW. I was a strong contributor to overarching organisational strategy as well as leading the marketing, communications and brand strategy. Show less

As Communications Manager I managed a team of six volunteer copywriters, managed a website redevelopment project, set communications strategy, and developed the annual communications calendar and outputs for print, digital and media. One of my achievements was growing the organisation's social media communities 25-fold.

As Online Communications & Publications Coordinator I was responsible for SEO as well as content marketing including for two websites, monthly e-newsletter, quarterly supporter newsletter, annual report, campaign emails, monthly PR media releases, brochures, advertisements and other marketing collateral. During this time I developed my skills in Adobe Photoshop, InDesign, and Illustrator as well as HTML.

Lead Creation is a B2B digital marketing consultancy firm.Key responsibilities:• Project manage, ghost write, edit and publish a 250+ page book• Manage, allocate work to and supervise a team of up to 7 copywriters• Create manuals to induct and train new copywriting staff• Provide marketing collateral for clients including website copy, Google ads, White Papers, landing pages and brochures• Create marketing collateral for Lead CreationKey achievements:•… Show more Lead Creation is a B2B digital marketing consultancy firm.Key responsibilities:• Project manage, ghost write, edit and publish a 250+ page book• Manage, allocate work to and supervise a team of up to 7 copywriters• Create manuals to induct and train new copywriting staff• Provide marketing collateral for clients including website copy, Google ads, White Papers, landing pages and brochures• Create marketing collateral for Lead CreationKey achievements:• Increased my leadership skills by managing a team• Grew my interpersonal and teamwork skills through collaborating with staff on projects• Sharpened my written communication skills• Improved my communication skills through managing staff and giving practical feedback • Developed project management skills by working on client projects, often several at a time, and through supervising other writers working for clients Show less

Key responsibilities:• Develop, write and produce marketing collateral• Study and apply direct mail marketing techniques• Apply SEO to improve site ranking in search as well as visitor engagementKey achievements:• Wrote a wide range of short copy such as Google ads, website pages, marketing emails and faxes, blog posts, articles, internal office documents, flyers, sales letters and magazine advertisements• Wrote long copy such as White Papers (typically 20-30+… Show more Key responsibilities:• Develop, write and produce marketing collateral• Study and apply direct mail marketing techniques• Apply SEO to improve site ranking in search as well as visitor engagementKey achievements:• Wrote a wide range of short copy such as Google ads, website pages, marketing emails and faxes, blog posts, articles, internal office documents, flyers, sales letters and magazine advertisements• Wrote long copy such as White Papers (typically 20-30+ pages)• Gained experience with on page and off page SEO• Gained knowledge of Direct Marketing copywriting techniques• Increased my research, editing, proofreading and writing skills Show less