Sydney Fara Email & Phone Number

Tualatin, Or

• Create interest and demand for VersaLogic products through the placement of effective display advertising, PPC, email and social media campaigns.• Responsible for acting as a gatekeeper to maintain a consistent product and corporate image through the media• Work within the marketing team to ensure accurate and timely execution of campaigns• Responsible for rapid statistical analysis of campaign results with an eye towards ROI and shifting resources to more successful efforts• Coordinate campaigns with Sales to ensure a consistent lead generation program• Responsible for preparing a detailed annual advertising and promotion calendar and providing input to the budget

Portland, Oregon

• Tailored client relationships by determining their expected needs and requirements andfinding the correct solutions to ensure successful outcomes.• Analyzed client data reports to assess account trends and determine areas ofimprovement and opportunity.• Assisted clients with strategic processes, ensuring that they had the necessary tools andeducation to promote success.• Maintained a deep understanding of company services and products in order to offer themost knowledgeable customer support.• Met with clients to discuss advertising options and future growth goals.• Developed and managed communications strategies, plans and budgets.

West Lafayette, In

• Successfully increased MRR by 31% over the course of a year• Developed branding and marketing campaigns with over 40 clients.• Captured new customers by optimizing business strategies and launching products todiversify offerings.• Created, obtained, and attributed compelling captions and other materials such asphotos, video, and other graphics for online use.• Supervised employees and employee training to ensure best practices, optimizeproductivity and decrease process lags.

Lafayette, Indiana Area

• Social media content creation• Wrote monthly, 500-word SEO blogs• Assisted the SEO department with internal linking, website optimization, and citation cleanup • Online reputation management