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An early graduate in December 2018 from Anderson University (major in Marketing with a focus on Branding and Promotions and concentration in Marketing communications, and double minors in Entrepreneurship and Psychology). I currently hold a Marketing Management position at Speedway Motorsports, Inc (an American company that owns and manages auto racing facilities that host races sanctioned by NASCAR, IndyCar Series, NHRA, World of Outlaws and other racing series). Part of my job description includes maintaining and improving the eCommerce store for all 11 racetracks in the circuit (Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Dover Motor Speedway, Kentucky Speedway, Las Vegas Motor Speedway, Nashville Superspeedway, New Hampshire Motor Speedway, North Wilkesboro Motor Speedway, Sonoma Raceway, and Texas Motor Speedway), revamping social media tactics, merchandising and events, and day-of experiences at the race tracks.I previously held a marketing position at Revele, where I focused primarily on Content Marketing. Working alongside the marketing team, we used SEMrush, HubSpot, Salesforce, Google Ads, Terminus, and Adobe to help the organization increase brand awareness, convert customers, and push the organization towards the $100 million mark.Previously, I held a marketing position at Bee Window where I focused on digital marketing and assisting the marketing department and manager. With passions for business, leadership, and being involved in my community, I was excited to get Bee Window involved with Not for Profits' events nearby, too. Since part of my job description included communicating with Not for Profit representatives, I discussed Bee Window's potential opportunities for involvement or donating to such Not for Profits.I am looking forward to learning, gaining more experience, and getting more involved with my role, and the world of Marketing.Restorative, Adaptability, Futuristic, Positivity, and Woo are my Top 5 strengths from the StrengthsFinder 2.0 Gallup assessment.INFP results from my Myers-Briggs assessment. I feel strongly that my Myers-Briggs and Top 5 Strengths help to more accurately summarize my personality (especially in my jobs, projects, and responsibilities).I am a type 3 on the Enneagram, commonly known as the Achiever/Performer. I believe that three of my top characteristics of being goal-driven, success-oriented, and shooting for the moon, will help me reach high expectations in a work setting, both through personal achievements, and leveraging my network and resources.
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Marketing ManagerSpeedway Motorsports Mar 2022 - PresentCharlotte, North Carolina, United StatesI recently accepted a Marketing Management position at Speedway Motorsports, Inc (an American company that owns and manages auto racing facilities that host races sanctioned by NASCAR, IndyCar Series, NHRA, World of Outlaws and other racing series). Part of my job description includes maintaining and improving the eCommerce store for all 11 racetracks in the circuit (Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Dover Motor Speedway, Kentucky Speedway, Las Vegas Motor Speedway, Nashville Superspeedway, New Hampshire Motor Speedway, North Wilkesboro Motor Speedway, Sonoma Raceway, and Texas Motor Speedway) and revamping social media tactics.I also work with the events team at several NASCAR races each season across the country to sell souvenirs and help make sure each fan has the best day-of experience possible at the racetracks. -
Marketing StrategistRevele Aug 2019 - Feb 2022I previously held a marketing position at Revele, where I focused primarily on Content Marketing. Working alongside my manager and the marketing team, we utilized SEMrush, HubSpot, Salesforce, Google Ads, Terminus, and Adobe to help the organization increase brand awareness, convert customers, and push the organization to the $100 million mark. -
Marketing AssistantBee Window Dec 2018 - Aug 2019Fishers, Indiana-Marketing Assistent at Bee Window, Inc. -Special focus on digital marketing-Assisting in managing the company's social media platforms including Facebook, Instagram, and YouTube-Visiting with past customers to take photos and video testimonials of completed projects-Creating videos and writing press releases for different projects Bee is involved in-Attending weekly planning, sales, and marketing meetings -Assisting in planning for shows and generating sales leads for shows throughout Indiana including the Indianapolis Home Show, Indianapolis Flower & Patio Show, Fort Wayne Home and Garden Show, Lafayette Home and Garden Show. Working the company booth and generating lead sales at different home shows including the Indianapolis Home Show, the Indianapolis Flower & Patio Show, the Lafayette Home Show, and the Fort Wayne Home Show.-Managing the Not for Profit section of the business including communicating with Not for Profits representatives to discuss Bee Window's potential opportunities for involvement or donating -System updating and coding auto-send trigger emails to be sent out to customers through Bee's preferred CRM platform, MarketSharpM-Sending out bi-weekly Newsletters to 100,000 past customers and contacts that Bee has through the MyEmma platform (with click-through rates averaging 5%-7%)-Personally reaching out to people to post Google Reviews and helping the company achieve a 4.3 star rating and increase the reviews by 91%-Learning and sending texts out to customers using Your Reviews App and Podium to encourage them to fill out surveys for Bee on BBB -
MarketingEnactus United States Sep 2015 - May 2019Anderson, IndianaDuring my time as a full time student enrolled at Anderson University in Indiana, I was an active member in the Enactus chapter for the university. Over the years, I had the opportunity to work alongside multiple businesses, in a team. One of my major responsibilities in Enactus, was to create and fulfill marketing goals that the company owners established. Specifics of the role included: creating, updating, establishing logos, websites, social media, print, online, and other forms of marketing for the companies. I also attended meetings, worked one on one with company owners, and utilized design platforms and software to create the best material in the highest quality. As a result of my work, marketing plans have been updated, created from scratch, website and social media traffic has increased insanely, and brand awareness, target market, and customer response have also increased.The Paramount Theatre, Coal Ironworks Co, Mancino's Pizza and Grinders -
Sales Lead | AerieAmerican Eagle Outfitters Inc. Jan 2015 - Dec 2018Grove City, PennsylvaniaAsk me about #AerieRealSolid communication and interpersonal skillsTeam up with co-workers to ensure proper customer serviceAssess customers needs and provide assistance and information on product featuresActively seek out customers in storeLevel 3 Bra ExpertFulfill regular sales associate responsibilities -
Marketing InternKeystone Ridge Designs, Inc. Jun 2018 - Aug 2018Butler, PennsylvaniaI had the opportunity to intern at Keystone Ridge Designs this summer. Throughout this internship, I focused on marketing. I was able to shadow the marketing department, sit in on marketing meetings, observe the 2019 plan. In addition to that, I shadowed territory managers, performed sales calls, updated the database, pursued undeliverable emails. I also helped to manage the company Pinterest page; I studied competitors' Pinterest trends and offered ideas regarding how to better the company's own page. I also drafted blog posts for the company website. -
Marketing InternStart Creative Finishings Jun 2018 - Aug 2018Butler, PennsylvaniaI had the opportunity to intern here this past summer. Throughout this internship, I focused on marketing and helping the new business get onto its feet. I gave insight throughout the creation of the company website, wrote a mission and vision statement, a business and marketing plan for 2018-2019. I researched the target market, increased the customer database by over 1000%, sent out "Thank You" letters to customers and "Introduction" letters to potential customers. I sent marketing emails, helped manage and respond to email orders. I also shadowed graphic design team.
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Brand AmbassadorAeropostale Feb 2013 - Jan 2015Grove City, PennsylvaniaRepresenting brand to its full potential Active member of the community that brings big social initiatives to the student bodyAlso fulfilling each requirement and expectation as a sales associate
Sydney Powell Skills
Sydney Powell Education Details
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Marketing, Entrepreneurship, Psychology, Marketing Communications, Branding & Promotions -
Grove City Area High SchoolDiploma
Frequently Asked Questions about Sydney Powell
What company does Sydney Powell work for?
Sydney Powell works for Speedway Motorsports
What is Sydney Powell's role at the current company?
Sydney Powell's current role is Marketing Manager.
What is Sydney Powell's email address?
Sydney Powell's email address is sp****@****emd.com
What is Sydney Powell's direct phone number?
Sydney Powell's direct phone number is +172497*****
What schools did Sydney Powell attend?
Sydney Powell attended Anderson University, Grove City Area High School.
What are some of Sydney Powell's interests?
Sydney Powell has interest in Guitar, Children, Skiing, Marketing, Jesus, Education, Public Speaking, Advertising, Music, Painting.
What skills is Sydney Powell known for?
Sydney Powell has skills like People Skills, Microsoft Office, Leadership, Project Management, Peer Tutoring, Retail Sales, Customer Service, Microsoft Excel, Microsoft Word, Powerpoint, Strategic Planning, Social Media.
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