Sydney Pratt Email & Phone Number

Norwalk, Ct, Us

Manages the affinity marketing strategies for 24 partners (utility companies)• Develops and executes multi-channel marketing campaigns in addition to the standard direct mail marketing• Works in partnership with the digital team to enhance direct mail performance in the web enrollment channel• Creates in-depth results reports and analyses for direct mail, email and mail-to-web performance• Develop and executes advanced web and direct mail A/B testing for HomeServe under utility brands• Studies ROI models for campaigns to ensure marketing profitability• Designs both internal and partner facing presentations on direct mail, email and web performance and testing• Develops yearly direct mail budgets for assigned utilities to hit target company goals based on historical data and reasearch• Manages and owns the Email Bookend marketing program including developing the planning and execution process between departments• Acts as manager to the Marketing Strategy and Analysis Coordinator• Leads brainstorming sessions and post-test regroups with the executive and creative team• Works with external campaign database vendor, UQube, to develop improved reporting and campaign planning• Acted as interim program manager of the HomeServe App (Centriq) during launch phase from May ‘19 – Sept. ‘19• Collaborated with the HS IT Team and with the Centriq team to link results reporting between HomeServe, MixPanel, Hubspot and Intercom for the HomeServe app

Norwalk, Ct, Us

Norwalk, Ct, Us

• Managed the direct mail marketing strategies for more than 10 affinity marketing partners• Executed testing in solus, cross sell and reactivation channels in an effort to maximize response results• Developed yearly direct mail budgets for assigned partners• Analyzed and reported on weekly response results and testing• Led brainstorming sessions and post test regroups with various teams• Collaborated with various departments to lead creative tests, data tests and digital tests• Studied ROI models for campaigns to ensure marketing profitability

Washington, Dc, Us

• Developed yearly marketing plan/strategy for the new business team and the Kellen brand• Managed and launched Kellen’s 2016 International Social Media Report• Coordinated & managed a team of more than 10 executive staff for the planning and execution of the annual association executive conference, Associations: 2020 & Beyond• Partnered with the Business Development Manager to develop new ways of reaching potential clients and build the sales funnel• Developed and executed Kellen’s first client/staff survey to better fine-tune key messaging to target clients• Utilized survey findings to segment and identify the company’s key potential target audiences• Managed all branding material and collateral across Kellen’s seven worldwide offices• Acted as oversight and manager to Kellen’s content management team of company executives• Created highly targeted, strategic partnerships in the association industry

New York, Ny, Us

• Planned and executed all marketing initiatives for in-store and outside marketing campaigns• Developed multi-branded cross-channel advertising campaigns • Guided restaurant/brewery general managers and management staff on implementation of promotions and special events• Maintained and built relationships with various NYC groups such as Yelp.• Manged in-house graphic designer• Acted as creative director on advertising and collateral• Built and maintained the company’s $2mil yearly marketing budget• Led weekly marketing and strategy meetings with the executive team and marketing department• Negotiated contract terms with vendor advertising reps and acted as point person• Strategized new ways to reach the target market - such as geo targeted and keyword advertising• Developed exciting in-restaurant promos such as competitions, themed parties and sweepstakes

• Successfully developed and implemented all marketing plans for the 2012-13 & 2013-14 Season• Manages Box Office personnel on sales and customer relations• Develops plans for subscription renewals and new subscription acquisition campaigns• Builds and maintains budgets for marketing individual shows, special events, and institutional marketing• Designs and creates all print materials for organization• Design and creates all playbills for the season• Works closely with the Development department with special events• Manages external Public Relations firms on press for individual shows • Manages social media associate• Worked closely with the Executive Director on program planning for the 2013-14 season• Organizes all press events for season shows both within and outside the theatre• Manages and maintains Queens Theatre’s website, social media and all e-communications• Worked with Pentagram Design Firm for Queens Theatre's new branding and identity

• Regulated and maintained Queens Theatre’s website and built all social media accounts• Successfully implemented scheduled plans for e-communications• Attended Queens Tourism Council Meetings as Queens Theatre representative• Acted as liaison between Marketing Manager and graphic designer• Handled day-to-day tasks of the Marketing Department• Managed individual show press lists and papering/comp lists

Washington, District Of Columbia, Us

Managed finances, public relations and program development for the troupe.• Boosted membership at least 200% every year.• Developed yearly programming for both professional and recreational troupes.• Taught both recreational and troupe members weekly lessons• Developed and implemented marketing plans• Planned and oversaw all event management for the professional troupe