Sydney Pratt Email & Phone Number

Norwalk, CT, US

• Manages the affinity marketing strategies for 24 partners (utility companies)
• Develops and executes multi-channel marketing campaigns in addition to the standard direct mail marketing
• Works in partnership with the digital team to enhance direct mail performance in the web enrollment channel
• Creates in-depth results reports and analyses for direct mail, email and mail-to-web performance
• Develop and executes advanced web and direct mail A/B testing for HomeServe under utility brands
• Studies ROI models for campaigns to ensure marketing profitability

Norwalk, CT, US

Norwalk, CT, US

• Managed the direct mail marketing strategies for more than 10 affinity marketing partners
• Executed testing in solus, cross sell and reactivation channels in an effort to maximize response results
• Developed yearly direct mail budgets for assigned partners
• Analyzed and reported on weekly response results and testing
• Led brainstorming sessions and post test regroups with various teams
• Collaborated with various departments to lead creative tests, data tests and digital tests

Washington, DC, US

• Developed yearly marketing plan/strategy for the new business team and the Kellen brand
• Managed and launched Kellen’s 2016 International Social Media Report
• Coordinated & managed a team of more than 10 executive staff for the planning and execution of the annual association executive conference, Associations: 2020 & Beyond
• Partnered with the Business Development Manager to develop new ways of reaching potential clients and build the sales funnel
• Developed and executed Kellen’s first client/staff survey to better fine-tune key messaging to target clients
• Utilized survey findings to segment and identify the company’s key potential target audiences

New York, NY, US

• Planned and executed all marketing initiatives for in-store and outside marketing campaigns
• Developed multi-branded cross-channel advertising campaigns
• Guided restaurant/brewery general managers and management staff on implementation of promotions and special events
• Maintained and built relationships with various NYC groups such as Yelp.
• Manged in-house graphic designer
• Acted as creative director on advertising and collateral

• Successfully developed and implemented all marketing plans for the 2012-13 & 2013-14 Season
• Manages Box Office personnel on sales and customer relations
• Develops plans for subscription renewals and new subscription acquisition campaigns
• Builds and maintains budgets for marketing individual shows, special events, and institutional marketing
• Designs and creates all print materials for organization
• Design and creates all playbills for the season

• Regulated and maintained Queens Theatre’s website and built all social media accounts
• Successfully implemented scheduled plans for e-communications
• Attended Queens Tourism Council Meetings as Queens Theatre representative
• Acted as liaison between Marketing Manager and graphic designer
• Handled day-to-day tasks of the Marketing Department
• Managed individual show press lists and papering/comp lists

Washington, District Of Columbia, US

• Managed finances, public relations and program development for the troupe.
• Boosted membership at least 200% every year.
• Developed yearly programming for both professional and recreational troupes.
• Taught both recreational and troupe members weekly lessons
• Developed and implemented marketing plans
• Planned and oversaw all event management for the professional troupe