Sydney Trexler Murphy Email & Phone Number

Charlotte, NC, US

Salisbury, North Carolina, United States

• Create and approve social media pictures and graphics for the public
• Monitor and respond to online conversations
• Utilize Instagram/Facebook insights to determine best way to reach the public
• Plan posts through Planoly
• Format & design homepage elements for Shopify website

Greensboro, North Carolina, United States

Raleigh, North Carolina

• Attended training programs to effectively market Cheerwine on campus
• Communicated to potential customers about product value, quality, and style.
• Schedule several promotional events a semester through various community and business organizations
• Handed out over 21,000 sampling cups of Cheerwine in just one day at the NC State Fair

Chapel Hill, NC

• Created various public relations materials – news release, communication audit, fact sheets, promotional social media posts/brochures, direct mail letters, feature pitch, public service announcement, and boiler plate
• Assisted in gaining member support and promoted others to get involved in the organization
• Spread awareness of food-insecurity

Carrboro, NC

• Completed semester long research plan to provide public relations and communication strategies for youth serving nonprofits
• Developed strategies to reach target audiences in hopes of closing the opportunity gap in Chapel Hill/Carrboro
• Served on the management team and as an event planner to plan a conference event with local nonprofits to share our research

Chapel Hill, NC

• Administered in-depth interviews at UNC for upperclass students (juniors/seniors) who use e-cigarettes (JUUL)
• Used insights to develop social marketing campaign for NC Tobacco Control and Prevention Branch
• Developed the OutLive app campaign pitch along with various promotion materials to aid in the prevention of e-cigarettes in college students
• Goal: By June 2021, 3,645 OutLive app users (70% of those who set a quit plan and date) will successfully follow through on their quit plan and will no longer be vaping

Salisbury, North Carolina Area

• Completed 12-week internship
• Developed a project called “Customer Pick” that will be implemented into the ad flyers in order to increase customer engagement and promote brand loyalty
• Presented project to Food Lion presidents and vice presidents
• Worked with each member of the merchandising team in the areas of thematics, in-store merchandising, center-store merchandising, fresh merchandising and vendor communications
• Gained valuable experience in Excel

• Selected to be a brand ambassador for the boutique, Vestique, out of 2,000 applicants.
• Produce product content and pictures for Vestique on social media platforms
• Draw in new potential customers through advertising

Mt. Ulla, NC

• Patterson Farm is a diversified farm established in 1919 that grows and packs freshly grown produce for grocery stores, wholesalers, fresh markets and other outlets. Patterson produce is shipped all along the east.
• Delivered customer service through communication and commitment to quality and am able to articulate the finer points of NC grown produce.
• Learned, referenced and applied product knowledge information to customers
• Know when each vegetable grown at Patterson farm, strawberries, tomatoes, cucumbers, peppers, pumpkins, and a variety of plants, are in season
• Worked at a variety of different Patterson operations including, market cashier/cashier manager, ice-cream parlor server, farm-wide tour leader for elementary students and special education students, and individually.
• Taught the elementary and special education students how to plant seeds and led a demonstration for them to plant their own seed.

Salisbury, NC

• Stocked shelves and analyzed inventory
• Answered phone and took customer’s name, prescription number, address, and name of prescription
• Assisted customers with locating OTC medicines
• Operated soda fountain/ accomplished daily chores
• Assisted customers with pick-up prescription orders

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Education record

Activities and Societies: Student Council, Sigma Phi Gamma, Spanish Club, Young Life, Future Business Leaders of America, Crosby Scholars.

Minor, Cognitive Science