Sydni G. Email & Phone Number

San Francisco, California, US

»𝘙𝘪𝘷𝘦𝘳𝘣𝘦𝘥’𝘴 𝘶𝘯𝘪𝘧𝘪𝘦𝘥 𝘰𝘣𝘴𝘦𝘳𝘷𝘢𝘣𝘪𝘭𝘪𝘵𝘺 & 𝘢𝘤𝘤𝘦𝘭𝘦𝘳𝘢𝘵𝘪𝘰𝘯 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘥𝘳𝘪𝘷𝘦 𝘦𝘯𝘵𝘦𝘳𝘱𝘳𝘪𝘴𝘦 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 𝘢𝘵 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥’𝘴 𝘭𝘢𝘳𝘨𝘦𝘴𝘵 𝘰𝘳𝘨𝘴.Riverbed’s mission is to illuminate and accelerate every digital interaction, so organizations can deliver a seamless digital experience and enterprise performance for their customers and their employees.

San Francisco, California, US

»𝘍𝘪𝘯𝘢𝘯𝘤𝘪𝘢𝘭 𝘧𝘪𝘳𝘮𝘴 𝘳𝘦𝘭𝘺 𝘰𝘯 𝘏𝘦𝘢𝘳𝘴𝘢𝘺'𝘴 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘵𝘰 𝘤𝘰𝘮𝘱𝘭𝘪𝘢𝘯𝘵𝘭𝘺 𝘴𝘤𝘢𝘭𝘦 𝘳𝘦𝘢𝘤𝘩 & 𝘥𝘦𝘭𝘪𝘷𝘦𝘳 𝘦𝘹𝘤𝘦𝘱𝘵𝘪𝘰𝘯𝘢𝘭 𝘤𝘭𝘪𝘦𝘯𝘵 𝘴𝘦𝘳𝘷𝘪𝘤𝘦.Managed Hearsay’s corporate social media presence, revamped social channels with updated branding and messaging, and evolved content strategy, processes and best practices for social media. Built marketing content calendar to streamline processes.

»𝘍𝘰𝘳𝘮𝘦𝘥 𝘣𝘺 𝘵𝘩𝘦 𝘮𝘦𝘳𝘨𝘦𝘳 𝘰𝘧 𝘵𝘸𝘰 𝘭𝘦𝘢𝘥𝘦𝘳𝘴 𝘪𝘯 𝘏𝘙 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴, 𝘜𝘒𝘎 𝘪𝘴 𝘢 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘨𝘭𝘰𝘣𝘢𝘭 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘳 𝘰𝘧 𝘏𝘊𝘔 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴.Worked cross-functionally with internal teams to curate content, source and organize graphics, copy and other assets for organic calendar, ensuring branding consistency, clarity and quality of outgoing communications. Helped pivot corporate social.

Weston, FL, US

»𝘎𝘭𝘰𝘣𝘢𝘭 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘳 𝘰𝘧 𝘤𝘭𝘰𝘶𝘥 𝘏𝘊𝘔 & 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘦 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘵𝘩𝘢𝘵 𝘮𝘦𝘳𝘨𝘦𝘥 𝘸𝘪𝘵𝘩 𝘒𝘳𝘰𝘯𝘰𝘴 𝘵𝘰 𝘧𝘰𝘳𝘮 𝘜𝘒𝘎.Continued momentum of social ads program, resulting in 50% increase in year-over-year leads from paid social in 2019. Also achieved a 100% YoY engagement increase on LinkedIn ads with a 10% decrease in spend. Improved campaign success via the use of A/B.

Weston, FL, US

Created and monitored paid social advertisements for corporate channels, running campaigns specific to topic, location, and industry using social media’s advanced targeting options. Created campaign-specific links for internal tracking of lead pipeline and ensured their availability for outgoing social calendar. Designed and implemented process for.

San Francisco, CA, US

»𝘚𝘢𝘢𝘚 𝘴𝘵𝘢𝘳𝘵𝘶𝘱 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 𝘵𝘩𝘢𝘵 𝘦𝘮𝘱𝘰𝘸𝘦𝘳 𝘦𝘯𝘵𝘦𝘳𝘱𝘳𝘪𝘴𝘦 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘵𝘰 𝘮𝘢𝘬𝘦 𝘸𝘰𝘳𝘬 𝘣𝘦𝘵𝘵𝘦𝘳 𝘧𝘰𝘳 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘦𝘴.Managed corporate social pages and content calendars, established social listening, monitoring accounts and relevant industry conversations. Produced copy for redesign of corporate website, testing and revising to determine clear, impactful messaging. Edited.

San Francisco, CA, US

Curated content for social channels, created engaging content such as video tutorials, and introduced bi-weekly email newsletters with CTR and open rates that consistently exceeded benchmarks. Evolved content strategy based on social media and newsletter metrics. Translated community feedback into actionable improvements to help inform product roadmap and.

San Francisco, CA, US

Managed community of 11 million registered users (7.4M active monthly) by moderating forums to enforce community guidelines, managing customer support queues, and working with users and internal teams (product and engineering) to troubleshoot account and website issues, relaying solutions in a timely manner. Significantly reduced volume of support requests.