Syed Abbas Raza

Syed Abbas Raza Email and Phone Number

Chief Executive Officer @
Syed Abbas Raza's Location
Karāchi, Sindh, Pakistan, Pakistan
Syed Abbas Raza's Contact Details
About Syed Abbas Raza

A highly accomplished and visionary Finance Leader with an extensive experience of 25+ years of experience in all facets of financial management in multinational organisations across diverse geographies of Europe, Middle East, South Asia, Asia Pacific & Africa. My expertise lies in formulating strategic financial plans aimed at improving revenues, optimising costs and increasing profitability, inducing process & project stabilisation and handling the human resource aspect to establish robust processes and strong competent teams to achieve long-term business growth objectives. ⚑ MY EXPERTISE LIES IN: Strategic Financial Planning, Analysis & Reporting | Global Financial Markets |Project/ Change Management| Business & Operational Expertise | Turnaround & Growth Strategies| Mergers & Acquisitions |Budgeting| P&L Management |Compliance, Accounts & Audits | Process Redesign & Improvements | Team Leadership⚑ As a Business and Financial Expert, I possess holistic experience in all aspects of financial management, strategy building, team development and operational efficiency; I am adept at designing turnaround and process improvement strategies involving diverse functions to achieve exceptional organisational results.★ MY SPECIALITY:☑ Extraordinary business acumen to understand diverse businesses and formulate and execute turnaround plans across cross-functional verticals targeting increased operational efficiencies, higher return on investment, reduction in costs and improved growth rate☑ Excellent knowledge about varied financial functions of financial analysis, M&A, budgeting, business forecasting, revenue enhancement, expense & cost control, and audits.☑ Strong understanding of cost, taxation & accounting standards and compliance & internal control procedures across various countries.☑ Influential leadership skills to successfully collaborate with top management and other levels of hierarchy and set up competent teams.Contact me at abbraz_101@hotmail.com

Syed Abbas Raza's Current Company Details
Habib Metro Pakistan Ltd

Habib Metro Pakistan Ltd

Chief Executive Officer
Syed Abbas Raza Work Experience Details
  • Habib Metro Pakistan Ltd
    Chief Executive Officer
    Habib Metro Pakistan Ltd Sep 2023 - Present
    Karāchi, Sindh, Pakistan
    Responsible for management and development of Habib Group Real Estate portfolio
  • House Of Habib
    Head Of Projects
    House Of Habib Apr 2023 - Sep 2023
    Karāchi, Sindh, Pakistan
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  • Engro Corp
    Vice President Finance & Corporate Planning
    Engro Corp Mar 2021 - Sep 2022
    Karāchi, Sindh, Pakistan
    Responsible for Performance Management, Corporate planning, Accounting, Tax, Treasury and Finance Shared services for Engro Group (2.5B US $ consolidated topline). 4 direct reports and managing a team of 50+ people. Achievements:• Led the annual corporate planning cycle for all Engro Verticals/subsidiaries - starting from yearly target assessment for each business based on current and projected business fundamentals, reviews of operating and capital budgets leading to final submission and approval of business plans and targets by Engro Corporation. • Responsible for Annual actual business performance assessment and financial rewards determination.• Led a project to set up long term business targets for Engro’s Telecommunication vertical based on local market dynamics, external benchmarking (regional and global) of similar businesses and their valuations resulting in public or private placements. This work was then cascaded into annual business target setting for Telecom vertical covering key business variables.• Led the exercise to identify cost trends and key cost levers for each Engro business over past 3 to 5 years and came up with a plan based on this analysis to deliver PkR+3Billion savings targets across the group to be delivered in 2 years.• Led the treasury function for the Engro group overseeing total investments of around PkR 50Billion. Also oversaw the project to centralize treasury function at the group level • Responsible for Accounting and Tax functions for Engro Corporation overseeing financial statements preparation, external auditor engagement assessment of tax positions, evaluation of major business judgement areas and taking group wide positions based on internal and external research. Led the quarterly financial statements reviews with Engro Board Audit Committee as well.• Led the centralization of Finance back office in a shared services model for Engro group involving all subsidiaries.
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  • Engro Polymer & Chemicals Ltd
    Vice President / Chief Financial Officer
    Engro Polymer & Chemicals Ltd Dec 2017 - Feb 2021
    Karachi, Pakistan
    • Oversaw a business turnaround over a period of 3 years in which EPCL topline increased by 2X and Profit after tax increased by ~3X through smart topline management, cost control and market share focus.• Led the end-to-end process for following transactions to finance EPCL expansion of US $100+ million over 3 year period - 2018-2020.o Issuance of PKR 5.4B Rights shareso Issuance of PKR 3.0B Preference shareso Negotiations and Structuring of US$35 million long term financing facility with IFCo Reprofiling of maturing long-term debt into a 7 year Sukuk with a 5,5 year grace thereby providing financial space during capacity expansion years• EPCL Credit rating improvement: Built the case and led the discussions with rating agency to improve EPCL credit rating which was critical to get a favorable pricing on EPCL Sukuk. EPCL received 2 upgrades within a span of 6 months. The improved rating resulted in a saving of ~Rs. 250 Mn per year for period of sukuk.• Led the implementation of EPCL Digitization strategy which included the followingo Drive EPCL to become a paperless organizationo Roll out Sales force.com to move to automated sales operationso Launch of digital plant learning management systemo Digitization of Admin serviceso Upgrade of Plant infrastructure• Led the Engro wide Finance talent and organization development committee which delivered following initiatives o F&A competency framework development and deployment o Development and alignment of F&A career paths o Development of F&A training & development plan covering all competencies and skill levels.
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  • General Mills
    Finance Director, South East Asia And Asian Development Markets
    General Mills Feb 2015 - Jun 2017
    Singapore
    GENERAL MILLS [Is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. It is one of the world’s largest food companies covering markets in over 100 countries in 6 continents.]Key Responsibilities:- Responsible for Singapore, Thailand, Malaysia, Indonesia, Vietnam and Asian Development markets- Furthermore, the full responsibility for P&L management, financial reporting, compliance, audit, cash management, Financial Planning, Strategic Planning and Organization development.- Complete responsibility of financial statement, tax return computations and handling of external audits for 6 legal entities within the cluster.Key Achievements:- Led the short term financial planning, target setting, gap closing and delivery of Cluster P&L targets for the last 2 fiscals i.e. 2015 and 2016.- Led the bottom up development of a 5-year business plan for the SEA cluster with clear identification of growth building blocks and profit drivers.- Led a complete internal control review and revamp across the cluster. Resulted in major changes in business processes across all functional areas and documentation of policies and procedures.- Led the working capital improvement of $4MM by focusing on receivables and inventory reduction.- Recommended and implemented the pricing for different markets after a period of 5 years. +$2MM annualized revenue impact.- Led the corporate structure simplification within the cluster. Major complexity and cost reduction.
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  • Procter & Gamble, Pakistan
    Country Finance Head (Cfo) Pakistan
    Procter & Gamble, Pakistan Sep 2010 - Dec 2014
    Karachi
    Key Responsibilities:- CFO of $350 million Turnover Company with 2 manufacturing facilities and marketing 10 brands across Pakistan.- Was responsible for P&L and cash management, financial planning, strategic planning, cost control, budgeting, internal controls and financial reporting. Key Achievements:- Led a business turnaround over 3 years focusing on top line growth, devaluation recovery, supply chain streamlining, marketing and sales spending optimization and manufacturing cost savings. $45 million bottom line improvement in 3 years.- Developed the thinking and execution of revenue strategy to offset 3-year devaluation impact of $50 million.- Spearheaded the work on identification of tax incentives for new investments in Pakistan and structured the end to end transaction planning leading to $100 Million investment in Pakistan.- Led the analysis on enhancing revenue by focusing on brands, cities, and channels delivering sub-optimal product mix. $10MM worth of interventions identified and put into action.- Supervised the analysis of marketing spending optimization across media, sales promotion material and trade spending. $5 Million savings delivered in one year.- Responsible for formulating an award-winning internal controls action plan for Pakistan focusing on capability building, proactive risk assessment, and top management participation.- Led the design of accounting professionals career model and progression roadmap.
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  • Procter & Gamble
    Commercial Finance Manager, Near East
    Procter & Gamble Sep 2008 - Aug 2010
    Cairo, Egypt
    Key Responsibilities:- Was responsible for financial planning, Investment analysis and commercial finance functions of $700 million business.- Additionally, had Full responsibilities of managing cluster P&L across 6 countries (Egypt, Lebanon, Jordan, Syria, and Iraq).- Managed an organization of 25 managers and staff, spread over Egypt and Lebanon.Key Achievements:- Initiated joint businesses planning with P&G distributors identifying cost saving opportunities worth $3 million.- Led the development of distributor ROI model resulting in the identification of joint value creation drivers.- Optimization of distributor logistics costs in Egypt delivering $2.0 million of savings in first year.- Led the internal controls to revamp in sales department focusing on $60 million budgets.
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  • Procter & Gamble
    Country Finance Head (Cfo) West Africa
    Procter & Gamble Aug 2006 - Sep 2008
    Nigeria
    Key Responsibilities:- Was responsible for providing financial oversight and leadership to a $175 million business in West Africa, covering business in Nigeria, Ghana, Senegal, Ivory Coast, Gabon, Togo, Benin and a manufacturing facility in Ibadan, Nigeria- Had responsibility of preparing company accounts in line with US and local GAAP, finalization of corporate income tax returns and overseeing internal controls.- Additionally, managed a team of 20 managers and staff.Key Achievements:- Led the business turnaround of $10 Million in bottom line over 2 years by focusing on top line growth, cost savings, new brand launches.- Led the buyout of JV partner by running JV valuation analysis and negotiation with the 3rd party.- Led the pricing intervention of $1.5million in Ghana to turn around a bleeding business.- Supervised SAP rollout in Nigeria (cost and commercial modules).
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  • Procter & Gamble
    Regional Finance Manager (Ceemea)Babycare And Snacks
    Procter & Gamble Apr 2004 - Aug 2006
    Geneva Area, Switzerland
    Key Responsibilities:- Led the strategic planning for $1.4 Billion Babycare business across 14 country hubs spread over Central & Eastern Europe, Middle East, and Africa.- Was responsible for strategic planning, P&L coordination and upstream investment analysis and identification of M&A candidates.Key Achievements:- Formulated strategic plan for a cluster of 14 hubs to deliver a shareholder value of 25% over 5 year period.- Laid out the financial model for the launch of a multiple tier strategy on Babycare business in CEEMEA- Led the financial modeling and bid price analysis of a Saudi diaper player resulting in a P&G offer
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  • Procter & Gamble
    Financial Planning And Analysis Manager
    Procter & Gamble Dec 2001 - Mar 2004
    Karachi
    Responsible for short term and long term business planning, cash flow management and category financial analysis. Also led the buyout modelling of Pakistan Joint venture business partner.
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  • Procter & Gamble
    Plant Financial Controller, Jeddah
    Procter & Gamble Aug 1998 - Dec 2001
    Financial comptroller of diapers and sanitary napkins manufacturing facility with $150Million worth of costs, $25Million worth of inventory and $100Million worth of fixed assets. Led the training, implementation and rollout of SAP business application software in P&G plant at Jeddah.
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  • Procter & Gamble
    Senior Financial Analyst
    Procter & Gamble Jul 1995 - Jul 1998
    Karachi
    1. Brand financial analyst - P&L management of bar soaps and haircare brands2. Financial planning analyst – responsible for subsidiary P&L management 3. Treasury analyst – responsible for subsidiary cash flow forecast and formulation of financing plan.
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Syed Abbas Raza Skills

Forecasting Strategy Managerial Finance Financial Analysis Business Strategy Management Business Planning Leadership Fmcg Budgets Analysis Finance Financial Modeling Corporate Finance Strategic Planning Financial Planning Strategic Financial Planning Competitive Analysis Sap Internal Controls Cost Management P&l Management Cross Functional Team Leadership Budgeting Cash Flow Cash Management Profit Pricing Change Management Team Leadership Financial Reporting Financial Audits Analytical Skills Pricing Strategy Fast Moving Consumer Goods Financial Management Financial Control Accounting Mergers People Management Creativity And Innovation Problem Solving

Syed Abbas Raza Education Details

Frequently Asked Questions about Syed Abbas Raza

What company does Syed Abbas Raza work for?

Syed Abbas Raza works for Habib Metro Pakistan Ltd

What is Syed Abbas Raza's role at the current company?

Syed Abbas Raza's current role is Chief Executive Officer.

What is Syed Abbas Raza's email address?

Syed Abbas Raza's email address is raza.sr@pg.com

What is Syed Abbas Raza's direct phone number?

Syed Abbas Raza's direct phone number is +4961733*****

What schools did Syed Abbas Raza attend?

Syed Abbas Raza attended Cma, Institute Of Business Administration, University Of Engineering And Technology, Lahore, Sir Syed College Rawalpindi.

What are some of Syed Abbas Raza's interests?

Syed Abbas Raza has interest in Children, Education.

What skills is Syed Abbas Raza known for?

Syed Abbas Raza has skills like Forecasting, Strategy, Managerial Finance, Financial Analysis, Business Strategy, Management, Business Planning, Leadership, Fmcg, Budgets, Analysis, Finance.

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