1. Part of the core team to launch US Mobile for Business (USMB) line that generates $1+ Million annual revenue through 50+ corporate clients2. Worked with the Product Team to design new user-facing dashboard features for incoming corporate clients3. Account Manager for corporate clients, helping them solve their technical and logistical problems and queries

A 2-year Design Research project on “Improving Urban Water Management: An interdisciplinary application of smart urban infrastructure to study water demand in Karachi”, funded by HEC as part of the National Research Program for Universities (NRPU), and in collaboration with Karachi Urban Lab (at Institute of Business Administration)1. Spearheaded interdisciplinary research projects for improved urban water service using 1000+ household surveys across Karachi2. Conducted outreach campaigns through public talks and conferences3. Mentored 8 undergraduate research fellows4. Scholarship got published in international journals & featured by Pakistan's leading public discourse mediums (such as DAWN News, The News International, World Bank etc.)

Developed inbound marketing strategies that helped increase web traffic by 100%; trained 11 writers

Project: Understanding user behaviors of Mujahid Colony residents to devise an effective business strategy for K-Electric company1. Made hands-on contributions at all phases of the design process; including user research, design sprints, service blueprinting, and prototyping2. Helped K-Electric adopt a design thinking framework in business research; K-Electric now has 25 employees trained in human-centered design

Produced analytical report on Sindh Government's financial performance in the Education and Water management sectors using Annual Development Plans

1. Conducting Baseline studies for 7 new schools across Sindh province2. Conducting qualitative research in 4 schools as part of Monitoring and Evaluation