Faiz Abbas

Faiz Abbas Email and Phone Number

Director of SEO and Growth Marketing @ Flux Media Solutions
Winnipeg, MB, CA
Faiz Abbas's Location
Winnipeg, Manitoba, Canada, Canada
About Faiz Abbas

Transformative Growth Marketer and Strategic Communications Enthusiast 🚀I'm a seasoned growth marketer, dedicated to catalyzing exponential success for startups since 2015. With an unwavering passion for marketing, I specialize in crafting powerful SEO and digital marketing strategies that propel businesses to new heights.In my journey, I've had the privilege of steering growth for diverse clients, from small businesses to renowned e-commerce brands and cutting-edge crypto companies. My expertise lies not only in conceptualizing strategies but in executing them with precision, consistently delivering remarkable results.My proficiency extends beyond digital realms; I boast a comprehensive understanding of media buying. I've orchestrated impactful advertising campaigns, strategically placing content in newspapers worldwide, harnessing the power of traditional media to augment brand presence and engagement.What sets me apart is not just my extensive skill set but my dedication to fostering genuine connections and creating impact. I thrive in dynamic environments, and my ability to navigate the ever-evolving landscape of marketing and communications positions me as a valuable asset to any forward-thinking team.Ready to revolutionize your brand's growth trajectory? Let's connect and explore the boundless possibilities together. I look forward to contributing my expertise to a team that values innovation, collaboration, and measurable success.

Faiz Abbas's Current Company Details
Flux Media Solutions

Flux Media Solutions

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Director of SEO and Growth Marketing
Winnipeg, MB, CA
Faiz Abbas Work Experience Details
  • Flux Media Solutions
    Director Of Seo And Growth Marketing
    Flux Media Solutions
    Winnipeg, Mb, Ca
  • Flux Media Solutions
    Director Of Seo & Growth Marketing
    Flux Media Solutions Jan 2019 - Present
    Hong Kong
    1. Utilized Online Intelligence research to develop and execute customized Digital Growth Marketing strategies, leveraging competitor and industry data for explosive growth by reverse engineering traffic, keywords, backlinks, and Google advertising.2. Organic Search Strategies SEO for client's in diverse industries. Apart from optimizing existingwebsite pages for Google search, I directed search engine optimized in-bound marketingcontent strategies via the brand blog, centered around optimized high volume keywords. Theidea was to increase the perception of brand authority through the blog articles & soft sellclient services with subtle calls to actions embedded throughout the blog articles.3. Executed successful SEM campaigns by leveraging intelligence reports and competitor data to outsmart, outbid, and outrank competitors in paid Google search ads, resulting in simultaneously significant growth & savings for clients.4. Managed over 200 Facebook advertising campaigns with varying objectives, including direct purchases, video views, and event sign-ups. Employed strategic ad copy, targeting, split testing, and optimization techniques to drive engagement and virality, achieving 5.6K likes and 194 shares in a single campaign.5. Advised clients on accessing emerging markets through targeted publications and media strategies, facilitating advertisement placement in foreign online and print publications to reach potential customers and clients.*NOTABLE RECENT PROJECTS*Exodus.com Search Engine Optimization: Crafting a data-driven strategy to organically rank for high-volume cryptocurrency & digital asset search terms. Analyzing competitor traffic & rankings, creating an inbound marketing & backlinking strategy to successfully rank for key industry terms like "Bitcoin wallet," "Crypto Wallet," & "Ethereum Wallet."
  • Ethos
    Seo Manager
    Ethos Jun 2018 - Dec 2018
    Hong Kong
    Successfully ranked Ethos.io for High Competition Keywords (to name a few):●"ethereum blockchain" [1st Page]●"what is ethereum" [1st Page]●"cryptocurrency mining" [1st Page]●"how does bitcoin work" [1st Page]●"eth gas" [1st Page]1. Led a transformative SEO campaign for Ethos.io, reverse engineering data from cryptocurrency competitors, exchanges, news and education sites. Implemented a comprehensive strategy targeting diverse segments, achieving high Google Search Volume rankings within six months for competitive keywords like "Ethereum blockchain" and "Cryptocurrency mining." Achieved 1st page keyword rankings through a lean, white hat SEO approach, efficiently reaching target audiences.2. Directed Cryptocurrency Knowledge Base Content Strategy, conducting market intelligence research to identify popular topics, engaging social media channels, and preferred content types. Integrated SEO tactics, supporting overall SEO strategy for Ethos.3. Guided the launch of the Ethos Universal Wallet on App Store & Google Play Store, implementing data-driven strategies to secure top rankings for competitive search terms on both platforms.4. Developed strategic guidelines for Instagram, Reddit, and Quora, enhancing social media presence.5. Identified strategic branding opportunities by analyzing Competitor & Industry Intelligence Reports. Advised Ethos to approach cryptocurrencies and negotiate becoming their "Official Crypto Wallet," gaining valuable backlinks from official cryptocurrency websites.
  • Flux Media Solutions
    Growth & Business Development (Print + Online)
    Flux Media Solutions Sep 2016 - Jun 2018
    Hong Kong
    1. Advised and implemented media strategies according to client objectives and budgetrequirements, I advised and implemented media strategies for clients in finance, hotel &tourism, education and e-commerce.2. Successfully handled media & marketing campaigns which were a mixture of print, advertorials, online advertising, and online advertorials/sponsored articles for clients in various industries.3. Expanded partnerships with various premium international publications - Created newpartnerships with leading publications in which are situated along the New Silk Road such asCambodia Daily, and Business Kazakhstan, to name a few. This allowed our clientsto access and expand into emerging economies from Hong Kong, easily and efficiently.4. Pioneered innovative online marketing solutions - By combining expertise in SEO with theworld of media, I created a strategy that enabled me to rank Empire International Tailors’website, along with their online sponsored articles on first page of search engine results fortheir main keyword “Hong Kong Tailors”. These sponsored online articles were marketed as“tailoring guides” or informative articles about the tailoring industry with the intention to:a) Increase the clients’ perceived authority in their industryb) Soft-sell the clients’ servicesc) Provide link juice back to the clients’ site and dramatically improve their rankings onGoogle in manner which would be considered white hat and therefore not violate theGoogle algorithm.
  • Casetify
    Growth Hacker
    Casetify Feb 2016 - Aug 2016
    Hong Kong
    1. Developed, optimized and grew additional customer acquisition and sales channels in theform of Online Marketplaces/Reseller Platforms and Social Media Platforms - In addition tomanaging the below platforms, I was also responsible for understanding and reverseengineering each individual search engine algorithms, developing hypotheses, conducting tests,continuously optimizing, and growing our the platforms. I was also responsible for writing thesales and marketing copies in the below platforms in a manner which was localized and optimized for each funnel whilst ensuring the brand consistency of Casetify throughout eachfunnel.● Amazon.com● Amazon European Marketplaces (Amazon.co.uk & Amazon.de)● ShopSpring.com● OpenSky.com● Fancy.com● Polyvore.com● Wanelo.com● Fab.com2. SEO Improvement for Casetify.com● Conducted online industry, competitor, keyword analysis reverse engineering themethod of how competitors such as Otterbox we getting their online traffic. Theresearch gave a comprehensive view of online phone accessories industry. The specifickeywords to use to ranking organically and to use for advertising.● Implemented On-Site SEO improvement strategies (e.g. Title & Meta Description TagOptimization, Content Optimization), Off-site & Link Building SEO strategies (in the formof press releases and indexing the permalinks of our social media posts.● Identified and implemented critical changes in site structure, such as adding a page onthe main website for the product backplates, which eased user experience within thesales funnel and enabled product activation.● Conducted site research and customer acquisition funnels & strategies. Assisted indeveloping & implementing a company-specific and data-driven SEO & SEM strategy.● Crafted SEO friendly on-page sales copy, optimized for conversions, for various Casetifyproduct lines.
  • Fluxco
    Managing Director
    Fluxco Oct 2014 - Feb 2016
    Hong Kong
    FLUXCO is involved in - the production, promotion and sale of consumer electronics, delivering the most competitive prices and quality for our clients- procuring and offering licensing rights due to our extensive networks of established brandsStrategically located in Hong Kong, we are able to exploit our huge database and network to source items and offer the most competitive quotes. By working closely with our partner factories located all over Asia, FLUXCO has successfully developed and produced many OEM projects, products and designs. FLUXCO is also a proud member of Asia Spain Association, offering brands and companies the opportunity to collaborate with top brands like Real Madrid, Atletico de Madrid, Spanish Football Federation (RFEF), La Liga (LFP), Sevilla FC in sports, etc.www.asiaspainassociation.org
  • Sampan Resources Ltd.
    Marketing & Sales Manager
    Sampan Resources Ltd. Sep 2013 - Oct 2014
    Hong Kong
    - Provide OEM/ODM Manufacturing for existing and prospective clients- Expand and market current product range- Develop and maintain client relationships- Pitch new business opportunities to existing clients to expand their business- Sourcing, targeting and developing business opportunities in emerging markets

Faiz Abbas Skills

Management Procurement Sales Negotiation Supply Chain Management Purchasing Supply Chain Contract Negotiation Project Management Logistics Search Engine Optimization Seo Copywriting Keyword Research Microsoft Office Marketing Strategy Strategic Planning Microsoft Excel Business Development Social Media Business Strategy Customer Relationship Management Social Media Marketing Marketing

Faiz Abbas Education Details

Frequently Asked Questions about Faiz Abbas

What company does Faiz Abbas work for?

Faiz Abbas works for Flux Media Solutions

What is Faiz Abbas's role at the current company?

Faiz Abbas's current role is Director of SEO and Growth Marketing.

What schools did Faiz Abbas attend?

Faiz Abbas attended Uwinnipeg Pace, The Hong Kong Polytechnic University, University Of Toronto (Downtown Campus).

What skills is Faiz Abbas known for?

Faiz Abbas has skills like Management, Procurement, Sales, Negotiation, Supply Chain Management, Purchasing, Supply Chain, Contract Negotiation, Project Management, Logistics, Search Engine Optimization, Seo Copywriting.

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