Data Collection & Analysis: Collect, clean, and analyze large datasets from various sources to identify trends, patterns, and insights.Market Research: Conduct thorough market research to gather data on industry trends, customer behavior, and competitive landscape.Reporting & Visualization: Develop comprehensive reports and dashboards to visualize data insights and present findings to stakeholders in a clear and actionable manner.Strategic Recommendations: Provide data-driven recommendations to support business strategies, marketing campaigns, product development, and sales initiatives.Performance Metrics: Monitor key performance indicators (KPIs) and metrics to evaluate the effectiveness of business strategies and identify areas for improvement.Collaboration: Work closely with cross-functional teams including marketing, sales, product development, and finance to support data-driven decision-making.Data Integrity: Ensure the accuracy and integrity of data by implementing best practices for data management and validation.Continuous Improvement: Stay up-to-date with industry trends, data analysis techniques, and market research methodologies to continuously enhance analytical capabilities.

• Helped in managing portfolio of clients, with a focus on driving revenue and year-on-year growth.• Drove product and best-practice adoption across the portfolio.• Assisted in building mutually beneficial relationships with advertisers to grow their spend.• Identified growth opportunities and trends across the portfolio.• Effectively managed priorities and time in order to meet deadlines and administrative tasks.

• Achieving an exceedingly high level of customer service.• Handling queries patiently and efficiently while dealing with any complaints. When the need arose, I escalated the situation to a manager.• Ensured that the visual standards of the store met the company’s highstandards.• Strong organisational and planning skills with close attention to detail.

Knipex is a German manufacturer of pliers for professional use. The headquarters are located in Wuppertal-Cronenberg. For four generations, Knipex has been an independent, owner-managed family company.Responsibilities at the Company -• Managed 8 large accounts, growing them 170% higher than target.• Developed new promotional campaign by bundling products together, increasing sales revenue by 11% with projected year on sales growth of €250K. • Negotiated new contracts with vendors, saving €60K for the marketing budget. • Helped in recruiting, hiring, and training over 7 full-fledged marketing and sales specialists, improving overall sales target by 14%.• Managed corporate marketing budget of €100K, which included brand management, product launch, advertising, marketing collateral and events. • Led design of new packaging that utilized cheaper and environmentally friendly materials, saving €15K in costs annually.• Grew VDE insulation product line category, increasing revenue by €10K monthly.

Responsibilities at the Company -• Assisted in running campaigns on social platforms including Facebook, Instagram, and LinkedIn.• Implemented a marketing campaign that led to a 110% increase in website traffic. • Monitored the online presence of the brand and engaged with users, enhancing customer relations.• Utilised social media tools such as Hootsuite to schedule posts and analyse the results. • Attended client meetings with Client Account Managers.• Created an outreach plan to promote products via micro influencers.

KOES connects shoppers directly to over 100k manufacturers, so shoppers can find affordable goods. Why not have your own start-up while pursuing MBA? This was a side project while pursuing M.B.A. I managed to keep all my listings within the A+ content pages by taking varied images of my products. I gave a precise, informative, and yet short introduction of my products with clear bullet points. Apart from this, I also included 360° product views, comparison charts, and videos for cross selling the items within the product family. Later I had a shareholder exit as I moved to Saudi Arabia.Responsibilities at the Company -• Developed plan for new mobile site. Managed full project lifecycle: strategy, design, development, testing, and implementation. Increased conversion by 35%, reduced bounce rate by 42%, and improved user engagement.• Managed strategic site redesign to improve brand messaging, engage new users, and improve conversion. Resulted in 19% increase in Average order value, 8% increase in visit duration, and 3% decrease in bounce rate.• Grew branded and non-branded organic traffic 80% through site optimisation and PR/link-building campaigns. Managed SEO strategy and campaigns to grow user base and improve brand awareness.• Coordinated affiliate, referral, and social media programs to spur growth and attract new users to the brand. Increased referral traffic by 75% and increased new visitor traffic by 9%.• Built relationships with vendors to manage all ecommerce technology partners. Integrated several third-party technologies: site search, email marketing, and testing software.• Took overall charge of customer service. (Delivering happiness, inspired by CEO of Zappos Tony Hsieh)