As the Lead Designer and Social Media Expert at Springs Edibles (Pvt.) Ltd., I am responsible for overseeing the design and social media strategy for our flagship brands: Rivayat Cooking Oil, Banaspati, Tohfa Cooking Oil, and Millan Frying Oil.𝗠𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲:• 𝗗𝗲𝘀𝗶𝗴𝗻 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Leading and guiding a team of designers to create visually appealing and effective designs across various platforms, including social media… Show more As the Lead Designer and Social Media Expert at Springs Edibles (Pvt.) Ltd., I am responsible for overseeing the design and social media strategy for our flagship brands: Rivayat Cooking Oil, Banaspati, Tohfa Cooking Oil, and Millan Frying Oil.𝗠𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲:• 𝗗𝗲𝘀𝗶𝗴𝗻 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Leading and guiding a team of designers to create visually appealing and effective designs across various platforms, including social media, packaging, and print materials.• 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴: Developing and implementing targeted social media advertising campaigns to reach our target audience and drive engagement.• 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Conducting in-depth analysis of social media performance metrics to identify trends, measure campaign effectiveness, and optimize strategies.• 𝗥𝗲𝗽𝗼𝗿𝘁 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻: Preparing detailed reports on social media analytics, providing actionable insights to inform decision-making.• 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: Developing comprehensive marketing campaigns, including strategy development, content creation, and budget allocation.• 𝗕𝗼𝗼𝘀𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: Implementing effective boosting strategies to maximize the reach and impact of social media content.Through my expertise in design and social media marketing, I have played a crucial role in enhancing the brand visibility and engagement of Springs Edibles (Pvt.) Ltd. My ability to combine creative design with data-driven insights has enabled us to achieve our marketing goals and drive business growth. Show less