Syed Hammad Hussain Email & Phone Number

Karāchi, Sindh, Pakistan

As the Chief Marketing Officer (CMO) at Xcello, I am at the helm of our marketing operations, responsible for driving the strategic direction and execution of all marketing initiatives. I lead a talented team of marketing professionals, fostering a collaborative and innovative environment that delivers exceptional results. My role is pivotal in enhancing our brand presence, expanding our market reach, and driving revenue growth through data-driven marketing strategies.Key Responsibilities:• Develop and implement comprehensive marketing strategies aligned with Xcello’s business objectives and growth targets.• Lead the marketing team in executing innovative campaigns across digital channels, ensuring consistency and alignment with the brand’s vision and goals.• Mentor, and manage a high-performing marketing team, promoting a culture of excellence and continuous improvement.• Foster a collaborative environment that encourages creativity, accountability, and professional development.• Drive brand awareness and engagement through targeted marketing initiatives and partnerships.• Lead the development and execution of data-driven digital marketing campaigns, leveraging SEO, SEM, content marketing, social media, email marketing, and other channels.• Monitor and analyze campaign performance, providing actionable insights to optimize marketing efforts and maximize ROI.• Develop and implement strategies to attract and retain clients, enhancing customer satisfaction and loyalty.• Utilize market research and customer feedback to refine marketing strategies and improve the customer journey.• Manage the marketing budget, ensuring efficient allocation of resources to maximize impact and achieve business goals.• Collaborate with sales, product development, and other internal teams to align marketing efforts with overall business objectives.• Identify new opportunities for innovation and growth, continuously seeking ways to enhance Xcello’s market position.

Karachi, Pakistan

As the Marketing Manager for Travelport, overseeing the Pakistan and CIS (Commonwealth of Independent States) markets, I am responsible for developing and executing B2B marketing strategies that enhance brand visibility and drive business growth in these regions. My role involves managing diverse marketing initiatives, leading cross-functional teams, coordinating events, and leveraging market insights to tailor campaigns that resonate with target audiences. Travelport specializes in offering Modern Travel Retailing Solutions to travel management companies, and my efforts are focused on promoting these solutions effectively.Key Responsibilities:• Develop and implement marketing plans aligned with Travelport’s global objectives and tailored to the unique needs of the Pakistan and CIS markets.• Conduct market research to identify trends, opportunities, and competitive landscapes, informing strategic decisions.• Design, execute, and monitor multi-channel B2B marketing campaigns, including digital, print, and event marketing to promote Travelport’s modern travel retailing solutions to travel management companies.• Analyze campaign performance metrics, optimizing strategies to improve engagement and conversion rates.• Organize and manage events, webinars, and workshops to engage with business customers and showcase Travelport’s offerings.• Lead digital marketing initiatives, including SEM, content marketing, and social media campaigns to drive online visibility and lead generation in the B2B sector.• Plan, coordinate, and execute industry events, trade shows, and customer appreciation events to promote Travelport’s solutions and foster business relationships.• Manage the marketing budget for the Pakistan and CIS markets, ensuring efficient allocation of resources to maximize ROI.• Provide regular reports on marketing activities, performance metrics, and market insights to senior management.

Pakistan

• Responsible for developing and efficiently managing overall PK Marketing Budget.• Liaising and networking with a range of stakeholders including customers and Airline partners.• Communicating with target audiences and managing customer relationships.• Sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications (Holiday weekly, Travel Asia, Pakistan Gulf Economist) and on the company website (www.travelport.com.pk) and social media (Facebook and LinkedIn).• Managing the production of marketing materials, including leaflets, posters, flyers, newsletters (GALINK and SPANNER), magazines (GLOBE) and e-newsletters.• Maintaining and updating customer databases.• Organizing and managing events such as conferences, seminars, receptions and exhibitions.• Updating Company’s web contents.• Conducting market research on customers (Travel Agents) with the use of customer questionnaires and on focus groups (Top Groups, Rising Stars).• Contributing to, and developing, marketing plans and strategies and monitoring its implementation.• Evaluating marketing campaigns and generating reports on the basis of their outcomes.• Managing marketing budgets for Away Day, Award Nights, Excursion trips, Entertainment events, Sales and vendor events.• Monitoring competitor activity

Pakistan

• Responsible for developing and efficiently managing overall PK Marketing Budget.• Liaising and networking with a range of stakeholders including customers and Airline partners.• Communicating with target audiences and managing customer relationships.• Sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications (Holiday weekly, Travel Asia, Pakistan Gulf Economist) and on the company website (www.travelport.com.pk) and social media (Facebook and LinkedIn).• Managing the production of marketing materials, including leaflets, posters, flyers, newsletters (GALINK and SPANNER), magazines (GLOBE) and e-newsletters.• Maintaining and updating customer databases.• Organizing and managing events such as conferences, seminars, receptions and exhibitions.• Updating Company’s web contents.• Conducting market research on customers (Travel Agents) with the use of customer questionnaires and on focus groups (Top Groups, Rising Stars).• Contributing to, and developing, marketing plans and strategies and monitoring its implementation.• Evaluating marketing campaigns and generating reports on the basis of their outcomes.• Managing marketing budgets for Away Day, Award Nights, Excursion trips, Entertainment events, Sales and vendor events.• Monitoring competitor activity

Pakistan

• Responsible for developing and efficiently managing overall PK Marketing Budget.• Liaising and networking with a range of stakeholders including customers and Airline partners.• Communicating with target audiences and managing customer relationships.• Sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications (Holiday weekly, Travel Asia, Pakistan Gulf Economist) and on the company website (www.travelport.com.pk) and social media (Facebook and LinkedIn).• Managing the production of marketing materials, including leaflets, posters, flyers, newsletters (GALINK and SPANNER), magazines (GLOBE) and e-newsletters.• Maintaining and updating customer databases.• Organizing and managing events such as conferences, seminars, receptions and exhibitions.• Updating Company’s web contents.• Conducting market research on customers (Travel Agents) with the use of customer questionnaires and on focus groups (Top Groups, Rising Stars).• Contributing to, and developing, marketing plans and strategies and monitoring its implementation.• Evaluating marketing campaigns and generating reports on the basis of their outcomes.• Managing marketing budgets for Away Day, Award Nights, Excursion trips, Entertainment events, Sales and vendor events.• Monitoring competitor activity

3Rd Floor, Central Hotel Building, Civil Lines, Mereweather Road, Karachi.

• Managing complete in-house Sales Operations.• Liaise with Delivery Coordinator regarding deliveries against Orders.• Follow-up on Price Quotations/Proposals.• Identifying Opportunities and generating leads.• Building and Maintaining Strong relationship with the Clients.• Sales Reporting (Sales Pipeline Report, Ageing Report etc.)• Liaise with Suppliers regarding pricing, ordering & order fulfillment.• Creation of Quarterly Marketing Plans in conjunction with principal and sales team.• Executing Marketing Campaigns.• Managing Online Marketing Campaigns and publish write ups on blogs and social networking websites.• Representing the firm in corporate events, industrial meets, trade shows and marketing conferences.

Masters In Business Administration, Marketing, 3.94

Top Scorer of the University

Bachelors Of Commerce (B.Com), Commerce, 1St Division - 66%