As a Senior Technical Consultant and Salesforce Cross-Cloud Specialist, I provide expertise in Salesforce and Microsoft D365 CRM, Commerce Cloud, B2B, B2C, and DTC Manufacturing Cloud to drive digital transformation. I help organizations streamline operations, enhance customer engagement, and boost e-commerce by implementing scalable, end-to-end solutions tailored to retail, manufacturing, and direct-to-consumer markets. By integrating Salesforce’s multi-cloud capabilities, I enable clients to achieve a cohesive ecosystem that optimizes customer experiences, improves efficiency, and supports revenue growth.

As the lead for the "AI-Powered Customer Engagement for the Retail Industry using Salesforce CRM" project, I oversee the integration of advanced AI technologies to enhance customer interactions and streamline retail operations. This involves designing and implementing AI-driven solutions within the Salesforce CRM system to improve customer insights, automate personalized marketing, and optimize sales processes. My role includes coordinating with cross-functional teams, managing project timelines, and ensuring the successful deployment and adoption of these innovative solutions to drive business growth and elevate customer experience.

• Implemented Microsoft D365 DTC for retail and manufacturing operations, optimizing POS and eCommerce systems.• Led project delivery for US-based clients, ensuring seamless integration and operational efficiency.• Achieved cost savings of ~$500K annually through process improvements and system optimizations.

• Led eCommerce implementations for internal teams and customer-facing platforms using Salesforce multi-cloud, Shopify Plus, and Magento Enterprise.• Implemented mobile app development strategies to enhance user experience and drive sales growth.• Streamlined operations processes to increase efficiency and optimize performance metrics.

Founded the SYSCON in 2005 and provided IT Services to many clients throughout Pakistan.Few selected clients & their respective project’s detail is:Pakistan Army – Army Museum Lahore, designed & deployed secure data & surveillancenetwork, and GIS based beacon App to display information about artifacts placed in themuseum.Interloop Ltd – Implemented an elaborated threat management and internet trafficmonitoring solution using Cyberoam / Sophos devices. Also deployed Veeam based datareplication solution to sync data centers across 7 KMs over dedicated fibre connectivity.Nishat Chunian – Deployed over 300+ cameras surveillance network including 30 daysrecording history and central monitoring facility.HRMS: Developed and deployed Cloud base Payroll and Human Resource Managementsystem for Textile & IT Industries.Cloud base Product Sampling System for a Denim Garments manufacturer, which includesIOS and Android App as well.

In my role as an IT consultant for Sapphire Group Companies, which includes Diamond Fabrics Ltd, Sapphire, Diamond Denim, Sapphire Dairies Ltd, Sapphire Finishing Mills Ltd, Sapphire Fibers Ltd, Neela Blue, Sapphire Electric Ltd, Reliance Cotton Mills, and Amer Cotton Mills Ltd, I am responsible for managing the IT infrastructure of 3 data centers and over 20 locations, as well as overseeing the head office and DR site. Additionally, I manage the help desk for over 2,000 users and provide on-demand consultancy services for various IT projects across the group companies. I am also in charge of the deployment, support, and licensing management of various MS products and Online Exchange 365.

Designed and providing support to IT Infrastructure/Network, of Retail and Manufacturing operations. Led the teams for Implementation of MS Online D365 ERP solution.Responsible for development, deployment, and management of Sapphire Retail Ecommerce Platform including middleware API based system integration with ERP and Shopify-Ecommerce for Inventory, logistics and payment partners. Working closely with Merchandising & Marketing and Supply-chain teams for upkeep and management of E-Commerce and allied operations.Transformed the Sapphire retail E-Commerce platform from Magento Community Open Source, to Magento Enterprise, to Shopify Enterprise. Worked closely with Shopify Canadian team to manage and resolve site traffic up-surge and auto increase of server side resources to match traffic needs and have hassle free user experience. Saved 85% of lost orders and made Sapphire E-Commerce platform best performing store throughout the chain.Deployed Power BI solution for reporting on sales performance through multiple KPI lenses.

As an Executive Director of IT, I'm responsible for:IT General management and leadership for country wide IT operations and services with a portfolio of more than 15+ locations-head office, 800 desktop/laptops, three data centers, telephony / video conferencing services etc.IT budgeting and IT projects planning.Ongoing IT projects management (in-house and outsourced) and new initiatives like audits, compliance, ERP and other application support.Transforming IT services to Cloud (where possible and makes economic sense) to enhance performance, availability, and productivity.

• Provided pre-sales expertise in Dell Enterprise Servers, Storage, Microsoft Virtualization, and VMware to drive customer success.• Collaborated with cross-functional teams to develop tailored solutions for clients.• Achieved a 20% increase in sales revenue through strategic client partnerships and solution implementations.

Managed the implementation of new products in Pre and Post Sales division at Mansha Brothers, across Pakistan. • Collaborated with cross-functional teams to drive product development and enhancements.• Successfully launched Panasonic IP Cameras, IP PABX, VOIP Solutions, IP FAX, Smart Printing, and Software Solutions.• Achieved significant revenue growth through successful product launches and market penetration.