I have 3 years of experience working in marketing and content management. My last role was as the Head of Marketing at Plutus21 Capital, where I led a cross-functional team in developing and executing innovative marketing strategies, including:- Email marketing, - Performance marketing, - Brand management, and - Inbound marketing. These efforts drove growth and enhanced the brand presence of our portfolio companies and marketing clients within the marketing consultancy arm. I am deeply passionate about creating engaging and trusted content that helps businesses connect with their target audiences and achieve their marketing and sales goals.Previously, I worked at Exa Capital as a Marketing Strategist, where I founded our Growth department and set up a lead generation strategy based on an email marketing and social media setup plan that consistently brought in qualified TOF leads every week. Through strategic B2B marketing initiatives and optimizing our CRM system, we increased sales conversions by 25%. I also automated data analysis processes, reducing the manual workload by 60%, which allowed the team to focus more on creative content development and strategic planning.If you catch me outside of work, I'm an adventurous traveler—exploring new countries and cultures—and an avid lover of cricket! I also enjoy meeting new people over a cup of coffee. Feel free to reach out at z6xzaidali@gmail.com or send me a message here on LinkedIn.Competencies: Digital Marketing, Content Strategy/ Managing CMS, Social Media Management, CRM Optimization, Data Analysis, B2B Marketing, CRO, Project Management, Marketing Automation, Meta Ads, Email Marketing, Lead Generation, SEMP.S. If you're passionate about creating trendsetting marketing strategies to help businesses grow, let's connect and discuss opportunities together!
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Head Of Digital MarketingPlutus21 Capital Sep 2023 - Apr 2024- Conceptualized and executed a comprehensive strategy for interactive ad formats that were integrated into five major campaigns; these formats yielded an average click-through rate of 25% higher than traditional ads.- Launched a cross-channel community building strategy encompassing social media, blogs, and newsletters that led to the accumulation of over 5K new followers on platforms like Instagram and LinkedIn within just two months post-launch.- Redesigned landing pages for five key campaigns utilizing A/B testing methods driven by user data from Google Analytics; this initiative resulted in higher conversion rates compared to previous designs without significant investment increases.- Implemented a comprehensive market analysis framework that identified high-growth opportunities, driving a 25% increase in business development activities and securing contracts worth $1.8 million.- Created and distributed high-impact marketing materials for B2B clients, contributing to a 15% increase in customer engagement and a 10% rise in customer retention rates over six months.- Integrated advanced analytics into the CMS to monitor content performance, enabling data-driven decisions that boosted engagement rates by 22% and improved user experience metrics by 15%.- Revamped the company's CRM system to improve lead segmentation and tracking, resulting in a 25% increase in sales conversions and a 20% reduction in customer churn within six months. -
Growth ManagerExa Capital Jan 2023 - Sep 2023- Developed a comprehensive B2B marketing strategy for SAAS portfolio companies that aligned with market trends, resulting in a 40% increase in lead generation and a 25% boost in conversion rates within the first quarter.- Established a structured growth program for key referrers, which increased engagement levels and generated a 20% higher ROI across portfolios; this initiative is now a benchmark for future growth strategies.- Led a team to perform targeted market analyses, pinpointing under-served customer segments; developed tailored marketing strategies that boosted customer engagement by 40% and sales by 30%.- Led a cross-functional team in the redesign of the client onboarding process, reducing onboarding time by 40% and enhancing client satisfaction scores, thereby strengthening business development efforts and client retention.- Led lead generation campaigns that elevated portfolio visibility, contributing to a 30% brand recognition boost. -
Growth Marketing LeadCloud Primero B.V Sep 2022 - Dec 2022-Implemented a multi-channel digital marketing plan that integrated social media campaigns, email newsletters, and blog content; resulted in a significant 40% increase in online engagement and expanded the email subscriber list by 10,000.-Leading a team of highly capable individuals in outbound marketing, fostering a collaborative and high-performing environment.-Collaborating with cross-functional teams to establish and implement growth strategies that complement and enhance revenue goals.-Managing new user acquisition initiatives and overseeing projects to ensure smooth operation and consistent performance across all channels.-Conducting Account-Based Marketing (ABM) campaigns to increase traffic and generate high-quality leads, aligning with targeted business objectives.-Revamped the marketing outreach process by integrating automation tools that streamlined workflows; this initiative saved an estimated 15 hours per week across the team and enhanced overall operational efficiency.-Analyzing a wide range of data to monitor revenue performance and identify areas for improvement, driving strategic marketing decisions.-Presenting detailed performance review reports and findings at the executive level, providing insights and recommendations for future strategies. -
Growth ExecutiveCloud Primero B.V Sep 2021 - Sep 2022-Developing and designing strategic plans to optimize the outbound marketing processes, enhancing overall campaign effectiveness and efficiency.-Conducting targeted marketing campaigns aimed at increasing website traffic and generating high-quality leads, contributing to business growth.-Determining key areas for testing and improvement within marketing strategies, ensuring continuous advancement in campaign performance.-Analyzing campaign results to gain actionable insights, and conducting further planning and improvements to maximize marketing outcomes.
Zayed Ali Education Details
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International Business Administration And Data Analytics -
Marketing
Frequently Asked Questions about Zayed Ali
What is Zayed Ali's role at the current company?
Zayed Ali's current role is I put your business in front of people holding cash for you 💸 | Digital Marketing | Brand and Content Strategist.
What schools did Zayed Ali attend?
Zayed Ali attended European-University Viadrina, Institute Of Business Administration.
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Zayed Ali
Project Support Coordinator | Talent Acquisition & Telemarketing ProfessionalDubai, United Arab Emirates1datadirect.ae
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