- Stratégie et plan marketing- Gestions des événements clients- Community & content management- Gestion de sites web et optimisation SEO , SEA- Business intelligence. - Stratégie et étude de nouvelles offres- Mise en place des partenariats technologiques

-

- Benchmark and trends review - Segmentation et customer expérience- Marketing plan création and implémentation - Optimization SEO, SEA, SoMe- CRM and Marketing automation- Coordiantion of marketing campaign inbound/outbound

Simulation Software (licences) for global OEM customers- Drive the global launch of software in multichannel marketing and digital promotion- Coordinate business development activities and target with local sales managers and teams - Drive the production of marketing materials and websites for the product line- Coordinate promotion and technical webinars for SKF dealers, Sales teams and direct customers- Marketing actions and sales follow in business analytics tools

SIMULATION SOFTWARE- Assess the feasibility (product, resources, structure) of an Engineering software offer for SKF key OEM customers.- Elaborate a new structure (product line) to support the launch and sustainability of the offers- Prepare and drive the launch a product offer: SKF SimPro Expert (launched in 2015 in Hannover fair)- Drive the pilot test phase with 15 key customers (50 licenses)Achievements- Creation of a new product line - Software successfully tested among 15 key customers- Promotion of the software in a major industrial fair at Hannover- Software promoted in SKF key customers

20 offers launches per year. - Internal audit of 80 managers and sales team worldwide- Analyze of the current situation of the SKF Global offer launches - Propose and implement solutions to Improve the efficiency of the Launches in a global and multi-channel. Achievements- Implementation of a new process and governance for offer launches- Training key stakeholders (managers, sales team, marketing)- Launch optimization focused on better efficiency and value- Improvement of the ratio Turnover / targets by 20%

- Project leader of 3 international projects - Leader of the Six Sigma projects pipeline for Europe Achievements- 3 successful projects with hard saving of 230 K€- 6 ‘Green Belt’ managed as coach

- Manager of a team of 8 people for various marketing studies (market studies, pre-qualification, satisfaction surveys)Achievements- 15-20 studies Europe per year. Budget of 800 K€