Sylvain Molinier Email and Phone Number
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Sylvain Molinier personal email
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I am a human strategist. I help major companies make important business decisions by helping them understand their marketplace and specifically how to connect with the people they serve (not 'consumers', not 'customers', but people) - through brand and portfolio strategy, comms, culture, etc.I have worked with the biggest companies in the world for many years across various categories: The Coca Cola Company, American Express, Unilever, L'Oréal, Nike, Spotify, Starbucks, Ikea and more (you name it, I have likely worked for them).Some of my areas of expertise include:- Shine a light on the needs and the genuine need for representation of so-called 'minority groups' or people of the global majority (LGBTQ+, people with (any) disabilities, BIPOC, and more)- Appeal to global as well as local cultures, needs and habits - Build brands that are impactful/that matter in the cultural context/dialog- Resonate psychologically with target groups by being more human to them- Leverage creative thinking to build concepts and stories that make a difference
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FounderInsightfully Human Oct 2024 - PresentI founded InsightFully Human based on my many years of doing brand research realizing the importance of leading strategies with empathy and humanity in order to resonate with the marketplace.InsightFully Human's mission is about truthfully understanding people and developing human-centric strategies.It all starts with empathy and sensitivity - human and cultural insights helping uncover what matters and is meaningful to people.This includes:- Qualitative Expertise: all methodologies best adapted to the question such as interviews, focus groups, ethnographies, shopping trips, online diaries, etc.- Advanced Moderation: creating a space where people feel comfortable opening up and sharing, where they feel respected, safe and don’t have to play pretend- Cultural Scanning: reviewing the environment in which people evolve to find out what feels relevant, what resonates, what influences them- In-Depth Analysis: a psychological and tactical review of insights that allows to uncover the layers of motivations, triggers, barriers- Brand Tactics: turning human and cultural insights into applicable guidelines and actions for brands to establish better and effective relationships with their consumersAny experience?Yes! Leading projects for the biggest clients in the world: The Coca Cola Company, L’Oréal, American Express, McDonald’s, Diageo, Unilever, Spotify, Nike, Campari, Sony Television, AARP, and many more!
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Senior DirectorFirefish Feb 2021 - Aug 2024London, GbI'm a human strategy partner, I'm an empathy builder. I use my many years of experience in research and marketing strategy to help brands/corporations understand the people they serve (or should serve) better: the context in which they live and make decisions, the cultural elements they value and influence them, and all the complexities that make them human - no one is left behind and everyone is welcome. -
DirectorHall & Partners Mar 2017 - Feb 2021London, GbI am a strategic adviser for major companies such as L'Oreal, American Express, and more! Jack of all trades, I am able to analyze any type of insight/data to provide an actionable story for businesses.I provide my expertise in human and cultural insights to answer complex strategic questions - using years of qualitative research experience (I'm a seasoned moderator) as well as cultural insight (social media listening, semiotics, trends, etc.). -
DirectorKantar Futures Jul 2013 - Mar 2017London, GbAs a VP/Director of Consulting I develop projects using a wide range of methodologies (qual, quant, trend analysis, expert interviews, cultural research, etc.) to help my clients answer strategic questions and grow their business: innovate on a new category/product/brand, develop branding or corporate strategies, building long term strategies based on consumer/market trends, enter a new market by understanding the triggers of success from a cultural perspective, etc.I act at various levels in a company (corporate, brand, R&D, marketing, research, etc.), for global or local markets, which allows me to understand the challenges across the business and develop stronger and connected strategies. I work for all kinds of companies - CPG, fashion, home furnishing, consumer electronics, luxury, etc.I am also the Global Knowledge Lead on the topic of Men for The Futures Company: I am constantly researching about the evolution of the definition masculinity around the world, the role(s) of men in society, the representations of men, etc., and how to develop marketing strategies targeting men today and moving forward. -
Senior Strategic ConsultantKantar Futures Oct 2010 - Jun 2013London, GbThe Futures Company is the leading global foresight and futures consultancy. As a Senior Consultant, I manage major client accounts and projects. From qualitative to trend/innovation projects, I work on a wide range of strategic marketing issues such as: understanding specific target groups, identifying the future of a category/market/brand/product, exploring the cultural context of a specific market, developing strategic recommendations for future growth, and much more.
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Project DirectorAdded Value Jan 2010 - Aug 2010London, Gb(same role as in France)
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Project Manager (France)Added Value Mar 2006 - Dec 2009London, GbIn Added Value, I was in charge of various projects, mainly qual and innovation: moderate groups/ethnos, analyze consumers behaviors and attitudes, develop strategic analysis, create innovation concepts...
Sylvain Molinier Skills
Sylvain Molinier Education Details
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Tbs EducationMarketing Management And Communication -
Université Toulouse 1 CapitoleMarketing
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Université Paul Sabatier Toulouse IiiMarketing
Frequently Asked Questions about Sylvain Molinier
What company does Sylvain Molinier work for?
Sylvain Molinier works for Insightfully Human
What is Sylvain Molinier's role at the current company?
Sylvain Molinier's current role is Leader in Cultural and Human Insight and Strategy.
What is Sylvain Molinier's email address?
Sylvain Molinier's email address is sy****@****mail.fr
What is Sylvain Molinier's direct phone number?
Sylvain Molinier's direct phone number is +191993*****
What schools did Sylvain Molinier attend?
Sylvain Molinier attended Tbs Education, Université Toulouse 1 Capitole, Université Paul Sabatier Toulouse Iii.
What skills is Sylvain Molinier known for?
Sylvain Molinier has skills like Marketing Research, Marketing Strategy, Customer Insight, Market Research, Brand Development, Qualitative Research, Segmentation, Consumer Behaviour, Consumer Insight, Management, Integrated Marketing, Future Trends.
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