InsightFully Human

Mission: InsightFully Human mission is about truthfully understanding people and developing human-centric strategies. Why? Because the best way for brands to resonate with consumers is to be honest with them and respectful of their experience. How? It all starts with empathy and sensitivity - human and cultural insights helping uncover what matters and is meaningful to people. Services include: - Qualitative Expertise: all methodologies best adapted to the question, such as interviews, focus groups, ethnographies, shopping trips, online diaries, etc. - Advanced Moderation: creating a space where people feel comfortable opening up and sharing, where they feel respected, safe and don’t have to play pretend - Cultural Scanning: reviewing the environment in which people evolve to find out what feels relevant, what resonates, what influences them - In-Depth Analysis: a psychological and tactical review of all types of data and insights that allows to uncover the layers of motivations, triggers, barriers - and unspoken truths - Brand Tactics: turning human and cultural insights into applicable guidelines and actions for brands to establish better and effective relationships with their consumers Who? Sylvain Molinier, a Senior Director with 18+ years of experience in market research. Expert in deep qualitative explorations, including sensitive or intimate topics and communities/DEI understandings (including BIPOC, people with disabilities, LGBTQ+ experiences). A French person who has been living in NYC for 15+ years and who is a nerd at heart (ask me about X-Men, video games, pop culture!). Any experience? Yes! Leading projects for the biggest clients in the world: The Coca Cola Company, L’Oréal, American Express, McDonald’s, Diageo, Unilever, Spotify, Nike, Campari, Sony Television, AARP, and many more!