Sylvia Chen Email & Phone Number

Teterboro, Nj

• Developed reports sourcing from secondary data and internal business databases to analyze food and beverage flavor trends and identify innovation opportunities in the U.S. market to the clients.• Created mood boards for 30+ brands in the food and beverage industry, focusing on packages and flavors to support product development. • Drafted presentations to recap business activities to engage clients and generate ideas for future projects.• Supported the team in developing social media content and identifying emerging flavor trends.

New York, United States

• Developed personalized lesson plans and educational activities to instruct a high school student across 6 school subjects, increasing her Regent exam scores on all subjects to 90+.• Guided the student through various projects, such as yearbook composition and research on K-Pop marketing strategies.

Boston, Massachusetts, United States

• Designed environmental art pieces using daily waste for public exhibition to promote conservation awareness.• Created communication campaigns for environmental conservation initiatives, enhancing community engagement in programs such as Reading Public Library beautification project and Sprout Up (environmental education program).• Conducted research on the correlation between environmental responsibility and enterprise development (corporate image and market growth), publishing "The Relationship Between Environmental Responsibility and Enterprise Development: A Case Study of Coca-Cola" in the Chinese academic journal Economic Management.

Shenzhen, Guangdong, China

• Managed duties for 2 major city events, including developing 10+ story ideas, writing 10+ shooting scripts, conducting research on 10+ communities and interviewing them, composing detailed field reports, assisting in shooting and video production, overseeing site setup, and arranging conference materials.• Negotiated media placements and brainstormed advertising campaigns for the 18th City Public Service Announcement Competition, generating 1200+ work from all over China.

• Collaborated with a team of 5 in developing a brand pitch for Vaillant in China, including conducting brand research, devising integrated marketing campaigns, and crafting client presentations.• Enhanced product visibility and sales for Amstel through strategic marketing initiatives, including consulting with the client and designing 3 sets of advertising campaigns and promotional posters for new product launch.• Conducted market research for Fisher & Paykel in the Chinese market, including analyzing brand tone, competitor products, sales trends, and advertising strategies, compiling a client presentation.• Performed case studies on Toly Bread Co., Daiso, and 8 Cannes Lions award-winning advertisements from Ogilvy, providing clients with actionable business proposals and strategic insights.• Analyzed market trends for Snow beer in China utilizing market research, focusing on consumer insights, social media reach, and company performance.

Education record

Education record

Education record