Sylvia Chen Email & Phone Number

Teterboro, NJ

• Developed reports sourcing from secondary data and internal business databases to analyze food and beverage flavor trends and identify innovation opportunities in the U.S. market to the clients.
• Created mood boards for 30+ brands in the food and beverage industry, focusing on packages and flavors to support product development.
• Drafted presentations to recap business activities to engage clients and generate ideas for future projects.
• Supported the team in developing social media content and identifying emerging flavor trends.

New York, United States

• Developed personalized lesson plans and educational activities to instruct a high school student across 6 school subjects, increasing her Regent exam scores on all subjects to 90+.
• Guided the student through various projects, such as yearbook composition and research on K-Pop marketing strategies.

Boston, Massachusetts, United States

• Designed environmental art pieces using daily waste for public exhibition to promote conservation awareness.
• Created communication campaigns for environmental conservation initiatives, enhancing community engagement in programs such as Reading Public Library beautification project and Sprout Up (environmental education.
• Conducted research on the correlation between environmental responsibility and enterprise development (corporate image and market growth), publishing "The Relationship Between Environmental Responsibility and.

Shenzhen, Guangdong, China

• Managed duties for 2 major city events, including developing 10+ story ideas, writing 10+ shooting scripts, conducting research on 10+ communities and interviewing them, composing detailed field reports, assisting in.
• Negotiated media placements and brainstormed advertising campaigns for the 18th City Public Service Announcement Competition, generating 1200+ work from all over China.

• Collaborated with a team of 5 in developing a brand pitch for Vaillant in China, including conducting brand research, devising integrated marketing campaigns, and crafting client presentations.
• Enhanced product visibility and sales for Amstel through strategic marketing initiatives, including consulting with the client and designing 3 sets of advertising campaigns and promotional posters for new product launch.
• Conducted market research for Fisher & Paykel in the Chinese market, including analyzing brand tone, competitor products, sales trends, and advertising strategies, compiling a client presentation.
• Performed case studies on Toly Bread Co., Daiso, and 8 Cannes Lions award-winning advertisements from Ogilvy, providing clients with actionable business proposals and strategic insights.
• Analyzed market trends for Snow beer in China utilizing market research, focusing on consumer insights, social media reach, and company performance.

Education record

Education record

Education record