Sylvia Lee

Sylvia Lee Email and Phone Number

Global CMO
Sylvia Lee's Location
Hong Kong SAR, Hong Kong
Sylvia Lee's Contact Details

Sylvia Lee personal email

n/a
About Sylvia Lee

Experienced marketer with strategic planning and integrated marketing expertise. Currently Global CMO in real estate related business. Previously Head of Marketing at Masterise Homes in Vietnam. And in prior, Sylvia set up Central Marketing in Greater China for luxury shopping malls and mixed-use properties for Hang Lung and launched Marketing Services for the SCMP. Headed multinational agencies with key clients that included retail brands, hospitality, tourism, FMCG and financial institutions.

Sylvia Lee's Current Company Details

Global CMO
Sylvia Lee Work Experience Details
  • Masterise Homes
    Head Of Marketing
    Masterise Homes Jul 2020 - Sep 2023
    Vietnam
    Oversees all marketing functions for the premium developer Masterise Homes who is committed to offering world class products & services in Vietnam and beyond. Launched 6 projects including the Grand Marina Saigon, the largest Marriot Residences in the world, as well as The Ritz-Carlton Hanoi, with more Branded Residences and other mega projects to come. Our Marketing Department is 78 people strong and growing. The Department comprises of functional teams that include Brand, Communications, Events, Digital & Media, Creative & Design teams, as well as Project Marketing teams in charge of projects from residentials, offices to retail properties.
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  • Hang Lung Properties
    Dgm, Central Marketing
    Hang Lung Properties Jan 2014 - Sep 2017
    In January 2014, I joined Hang Lung to set up Central Marketing, responsible for marketing activities at all shopping malls and mixed-used properties across Hong Kong & China. The scope had encompassed all aspects of marketing, from branding, events, promotions, O2O programs, advertising, PR, CRM, partnerships, to research etc, with aim to drive sales and grow business. The diverse 9-city coverage also gave me opportunities to work with markets of varying maturity and sub-cultures. I left the company in Oct 2017 to recuperate from health issues.Before joining Hang Lung, I was General Manager at K. Wah Properties, and prior to that, I set up Marketing Services at the SCMP. I was also previously the Managing Director at Leo Burnett HK and CEO at BBDO HK.
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  • K Wah Group
    General Manager, Marketing
    K Wah Group Nov 2012 - Dec 2013
    Hong Kong
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  • South China Morning Post
    Assistant Director
    South China Morning Post 2009 - Nov 2012
    Hong Kong
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  • M&C Saatchi
    Managing Director
    M&C Saatchi 2006 - 2008
    View
  • Leo Burnett
    Managing Director
    Leo Burnett 2001 - 2005
    View

Sylvia Lee Skills

Crm Online Advertising Digital Marketing Integrated Marketing Marketing Communications Digital Strategy Marketing Strategy Online Marketing Brand Management Media Planning Marketing Advertising Brand Development Digital Media Management Mobile Marketing

Sylvia Lee Education Details

Frequently Asked Questions about Sylvia Lee

What is Sylvia Lee's role at the current company?

Sylvia Lee's current role is Global CMO.

What is Sylvia Lee's email address?

Sylvia Lee's email address is sy****@****cmp.com

What schools did Sylvia Lee attend?

Sylvia Lee attended University Of Southern California, The University Of Hong Kong.

What skills is Sylvia Lee known for?

Sylvia Lee has skills like Crm, Online Advertising, Digital Marketing, Integrated Marketing, Marketing Communications, Digital Strategy, Marketing Strategy, Online Marketing, Brand Management, Media Planning, Marketing, Advertising.

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