JOB DESCRIPTION:Plan and direct all integrated sales and marketing channels, including e-commerce/web, advertising, marketing materials, mobile marketing and social media to assist in client’s Business Development efforts. Develop strategies that will support client’s efforts to acquire new clients, increase brand awareness and generate high ROI from its marketing endeavors.BUSINESS MARKETING FUNCTIONS:Create, manage and implement marketing, social media, SEO and business optimization projects for our clients in the Greater New York area. Create and implement the strategic plan, manage the operational team, create the financial statements and budgets, create the social media strategies.Conduct primary market research, perform strategic analysis; formula business plans, develop marketing /sales strategies, presentations, and proposals.• Marketing/SEO/SEM/Social Media• Implemented SEO and SEM strategies for company websites• Researched and coordinated keyword strategies for metadata• Managed content and metadata for SEO optimization• Analyzed and monitored website traffic and activity• Developed, edited and proofread website content and blogs• Copywriter for all website marketing and advertising content• Used social media outlets to promote brands and e-commerce• Set up, laid out, tested, and executed e-mail promotions• Analyzed e-mail campaign results through various metrics• Generated promotion codes for product promotional campaigns• Facilitated and moderated web conferencing/webinars• Developed target market strategies through customer segmentation

DUTIES AND RESPONSIBILITIES Under general direction develop, design, document, maintain, evaluate, support and provide problem resolution for information systems applications; performs a variety of technical and analytical services for various departments throughout the corporation. SYSTEMS ANALYST JOB FUNCTIONS:Define application problem by conferring with clients; evaluating procedures and processes.Develop solution by preparing and evaluating alternative workflow solutions.Control solution by establishing specifications; coordinating production with programmers.Validate results by testing programs.Ensure operation by training client personnel; providing support.Provide reference by writing documentation.Update job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.

My responsibilities included working with clients to develop marketing strategies to gain brand awareness and customer acquisition in order to reach their business objectives. Conducted competitor analysis and created unique marketing concepts to create buzz and awareness of client's brand and services.Worked closely with client in-house marketing team to achieve client's goals.