Sylvia Atkinson Email & Phone Number

Northamptonshire, United Kingdom

- Offering bespoke packaging solutions, tailored to customer requirements- Implementing sales and marketing strategies to continually improve and develop the commercial success of the business- Managing year on year turnover and profit targets- Researching and sourcing new product lines and suppliers- Developing and nurturing new and existing customer.

Bedford, United Kingdom

• Developed marketing communication strategies to promote and raise awareness of the in-room interactive TV and wireless internet services in 200,000 hotel rooms across Europe. Reporting to the Board of Directors.
• Responsible for £10.3m p.a. revenue targets across both movie and internet services.
• Liaising with senior marketing contacts within all major hotel chains across the UK and Europe. Including Hilton, Holiday Inn, De Vere, Sheraton, Le Meridien.
• Implementing direct marketing, on-line and cross-sell campaigns, point of sale, TV and publication advertisements and piggybacking hotel loyalty programme activity.
• Managed high-profile events, product launches and hotel openings, examples Sofitel Heathrow T5 and the Golf Welsh Open at The Celtic Manor.
• Set-up and managed TV Media Ad Sales as a new revenue stream to the business.

London, United Kingdom

• Responsible for developing, implementing and managing retention and customer contact strategies for the O2, Vodafone and T-Mobile customer bases which CPWS managed on behalf of the networks. Reporting to the Head of.
• Created and tested programmes to minimise churn and increase average revenue per customer.
• Supported the creation of the datawarehouse and customer information systems.
• Identified the key stages of the customer lifecycle and developed customer communications via direct mail, text messaging, email, bill messages & inserts.
• Identified key customer segments and recommended relevant messages, communication channels and timings for each specific group.
• Launched the new Online Billing service which involved creating the new website and developing a communication strategy to increase the up-take of the service.

Watford, United Kingdom

• Responsible for customer communications across the cable television customer base. Reporting to the Head of Customer Communications, managing a team of four with full budgetary control of £5m.
• Developed and managed yearly marketing communication plans for TV on demand, branding, on-screen communications, customer magazines and billing communications.
• Responsible for business critical communications including price, product and service changes.
• Reviewed and consolidated legacy customer magazines across both ntl and Cable & Wireless and launched new monthly magazine ntl:home.
• Planned and managed all in-house customer communication channels including adavails, on-screen promos, email, interactive communications, billing communications, customer magazines and inserts.
• Managed the internal communications process between the Marketing Dept and the Call Centres and ultimately the first point of contact with our customers.

Watford, United Kingdom

• Project managed key awareness campaigns and targets for the National Code and Number Change, the Millennium and Voicemail migrations projects.
• Launched and developed a communication programme for the new common bill format to be used across all four ex-operating cable companies.
• Implemented new billing processes and procedures to allow marketing messages and inserts to be placed within the customer bills.
• Co-ordinated the production of the monthly TV Listings publication - Cable Guide and maximised the advertising opportunities within the guide.

Birmingham, United Kingdom

• Planned and coordinated acquisition marketing campaigns, reactivating dormant accounts and balance building initiatives for credit card accounts.
• Reviewed and implemented a more effective process for managing and tracking two-stage campaigns across 100 Visa Card programmes.

Postgrad In Direct & Digital Marketing

Postgrad In Marketing, Marketing

Hnd In Business & Finance