Sylvia Atkinson Email & Phone Number

Northamptonshire, United Kingdom

- Offering bespoke packaging solutions, tailored to customer requirements- Implementing sales and marketing strategies to continually improve and develop the commercial success of the business- Managing year on year turnover and profit targets- Researching and sourcing new product lines and suppliers- Developing and nurturing new and existing customer relationships- Providing packaging guidance and advice- Responsible for all environmental licences and permits, together will all legal aspects of the business

Bedford, United Kingdom

Developed marketing communication strategies to promote and raise awareness of the in-room interactive TV and wireless internet services in 200,000 hotel rooms across Europe. Reporting to the Board of Directors, managing the internal design, revenue and media planning teams.• Responsible for £10.3m p.a. revenue targets across both movie and internet services.• Liaising with senior marketing contacts within all major hotel chains across the UK and Europe. Including Hilton, Holiday Inn, De Vere, Sheraton, Le Meridien.• Implementing direct marketing, on-line and cross-sell campaigns, point of sale, TV and publication advertisements and piggybacking hotel loyalty programme activity.• Managed high-profile events, product launches and hotel openings, examples Sofitel Heathrow T5 and the Golf Welsh Open at The Celtic Manor.• Set-up and managed TV Media Ad Sales as a new revenue stream to the business.• Responsible for the creation of the interactive TV presentations and advertising.• Tracking customer behaviour whilst navigating through TV presentations, response and conversion rates to pop-up campaigns. • Testing and measuring different communications within different hotels, assessing ROI, incremental buy-rates and revenues.

London, United Kingdom

Responsible for developing, implementing and managing retention and customer contact strategies for the O2, Vodafone and T-Mobile customer bases which CPWS managed on behalf of the networks. Reporting to the Head of Direct Marketing and the CEO of CPWS, managing a team of two with full budgetary control of £500k.• Created and tested programmes to minimise churn and increase average revenue per customer.• Supported the creation of the datawarehouse and customer information systems.• Identified the key stages of the customer lifecycle and developed customer communications via direct mail, text messaging, email, bill messages & inserts.• Identified key customer segments and recommended relevant messages, communication channels and timings for each specific group.• Launched the new Online Billing service which involved creating the new website and developing a communication strategy to increase the up-take of the service. • Implemented new procedures for the effective planning & briefing of customer campaigns to be managed by the Call Centre.• Managed the client relationships with our marketing agencies, print suppliers and billing house.

Watford, United Kingdom

Responsible for customer communications across the cable television customer base. Reporting to the Head of Customer Communications, managing a team of four with full budgetary control of £5m. • Developed and managed yearly marketing communication plans for TV on demand, branding, on-screen communications, customer magazines and billing communications.• Responsible for business critical communications including price, product and service changes.• Reviewed and consolidated legacy customer magazines across both ntl and Cable & Wireless and launched new monthly magazine ntl:home. • Planned and managed all in-house customer communication channels including adavails, on-screen promos, email, interactive communications, billing communications, customer magazines and inserts.• Managed the internal communications process between the Marketing Dept and the Call Centres and ultimately the first point of contact with our customers.

Watford, United Kingdom

• Project managed key awareness campaigns and targets for the National Code and Number Change, the Millennium and Voicemail migrations projects. • Launched and developed a communication programme for the new common bill format to be used across all four ex-operating cable companies.• Implemented new billing processes and procedures to allow marketing messages and inserts to be placed within the customer bills.• Co-ordinated the production of the monthly TV Listings publication - Cable Guide and maximised the advertising opportunities within the guide.

Birmingham, United Kingdom

• Planned and coordinated acquisition marketing campaigns, reactivating dormant accounts and balance building initiatives for credit card accounts.• Reviewed and implemented a more effective process for managing and tracking two-stage campaigns across 100 Visa Card programmes.

Postgrad In Direct & Digital Marketing

Postgrad In Marketing, Marketing

Hnd In Business & Finance