PVcase is helping to accelerate the global transition to clean energy. Renewable energy is set to overtake coal and gas by the end of 2024 with solar energy being the key driver of this transition. PVcase’s solutions empower companies to make data-driven decisions with confidence when optimizing designs and assessing the viability of commercial and utility-scale power plants. It’s the top choice of solar energy design professionals and development companies in nearly 80 countries. As the SVP of Marketing, I lead the team creating and delivering PVcase’s marketing strategy focused on scaling growth. The marketing team's responsibilities include expanding the brand, driving consideration, and preference for PVcase, working closely with the product team to define customer requirements, collaborating with the sales team through the sales funnel, and aligning with the customer success team to harness advocacy to fuel future growth.

The Chief Marketing Officer Alliance is collective of passionate CMOs and aspiring CMOs, connecting and learning collaboratively through events, podcasts and other ways that form a catalyst for success and growth.Companies can also take advantage of the community if you're in need of Fractional Leaders to help grow your business.

We work with CEOs, founders, and CMOs to define, visualize and activate their hilltop (uniqueness) to drive purpose and differentiation. We do this in a highly collaborative and inclusive process which ensures internal cross functional alignment. We are agile and love simplicity, adapting our framework to needs and appetite. We start with getting a solid understanding of customers and prospects — what they need and how we can help them succeed. Next, we dig into internal processes, products and services, and the competitive landscape. We then create a simple framework that encapsulates the uniqueness of your company, culture and products, messaging and narrative development (based on ICP & personas). This forms the foundation of your marketing strategy which feeds into the development of your website, content creation, demand generation, social media, product marketing and sales enablement in a way that makes your company stand out from the competition — creating awareness and driving pipeline. We are experienced, streetwise marketers with 25+ years of B2B experience leading high growth SaaS startups like Macromedia, Webex, Eloqua, FAST, Dixa, and Trustpilot - from SMB to Enterprise.Companies we’ve helped include Applicaster, Clearswift, Culture Code Foundation, Cxense, Decibel, Glassbox, and Snowplow.

Dixa enables companies to deliver customer service as it is meant to be. Helping customer service leaders to create effortless experiences for customers and teams that unlock loyalty. Dixa’s Conversational Customer Service Platform combines powerful AI with a human touch to deliver a highly personalized service experience that scales as your business grows. As CMO I lead the team creating and delivering Dixa’s marketing strategy focused on driving marketing efficiency and effectiveness while continuing to grow through a time of significant economic change.Key Team Achievements:✹ Created new platform messaging and narrative incorporating 3 acquisitions (Elevio, Solvemate and Miuros) into one seamless, Dixa solution story ✹ Increased net new ARR by 21% and grew AOV from marketing-sourced, first touch, channels by 22% with content and campaigns as well as the integration of four brands across all marketing assets that enabled sales to tell the new platform story✹ Significantly grew awareness for Dixa with Gartner, Forrester, and IDC which resulted in Dixa being mentioned 3 significant reports✹ 78% reduction in cost per MQL and 250% increase is marketing spend ROI by rebooting demand generation based on the new platform play and streamlining the marketing database, scoring, nurturing, SEO, and all paid channels to improve efficiency ✹ Launched Dixa’s podcast Customer FriendshipTM Conversations featuring customer stories to build reputation and trust within the Dixa Community as well as enabling sales with stories of happy customers ✹ 30% growth in LinkedIn followers year over year✹ Packaged up and expanded #CXHappinesMeetUps and flagship Dixa Connect events in key cities globally

Asked to lead the combined global marketing team of Dixa, Elevio, Miuros and Solvemate post acquisition. Team spread across Europe, US, and Israel.

Solvemate enables brands to deliver quality customer service through meaningful conversations. Solvemate's customer automation platform is powered by smart conversational AI that allows companies to create highly personalized chatbot conversations at scale, guiding customers to find answers when they need them, so service teams can focus their expertise where it matters most.Key Team Achievements:✹ Updated the brand story from a time savings message to enabling meaningful conversations at scale✹ Refined and updated personas, ICP, narrative and product messaging on all marketing materials from awareness and consideration content for 3 key sales presentations: discovery, solution, and proposal ✹ Awareness channels included podcast, website, social media, and analyst relations (Forrester-paid and IDC)✹ Re-booted all demand generation processes such as marketable database, lead scoring, lead nurturing, and campaigns to efficiently drive inbound through SEO, social, paid, and events as well as kicked off ABM approach✹ Lead generation results included growth of 543% of marketable database, 119% in MQLs, and 29% in AOV✹ Managed deep competitive analysis and sales enablement materials for key competitors to instil confidence in the sales team members✹ Updated pricing, feature packaging, and promotions such as a money-back guarantee program Managing the entire mix of marketing channels and programs in a very cost-effective way✹ All marketing channels and content managed in high-quality English and German (100% overlap)

As the VP of marketing for one of the most innovative commerce solutions on the market, I led the global team responsible for creating and delivering Spryker’s marketing strategy to drive ambitious international growth. Spryker’s DNA includes a true passion for technology with the aim of providing a commerce solution that enables both B2B and B2C customers to succeed in the digital world.Key Achievements:✹ Managed through COVID-19 crisis on both the executive leadership level as well as marketing team ✹ Re-shaped marketing team focus, messaging and campaigns to help us react to changing market conditions and international growth plans✹ Set up dashboards and establishing team KPIs to provide focus and measure marketing ROI and invest in best performing channels for growth✹ Drove new product launch process across marketing, product development, and sales

Acquia provides the leading open-source cloud platform for building, delivering and optimizing digital experiences.Oversaw the development and delivery of the EMEA marketing strategy while playing a pivotal role in supporting the company’s transition to focus on marketers as key buyers of personalization platforms. Activities included the end to end marketing mix encompassing PR, influencer marketing, social media, advertising, demand generation campaigns, digital marketing, partner marketing, webinars and events to generate inbound leads, upsell/cross sell and drive ABM efforts. Rebuilt and developed a highly skilled marketing team of 5 people with a focus on driving performance. Kicked off ABM using intent data and industry-specific content. Key Achievements:✹ Delivered a 192% increase in PR coverage between FY17 and FY18 and improved marketing ROI from 1:6 to 1:9 through executing engaging marketing and branding initiatives✹ Launched the company’s 1st EMEA customer and partner conference in June 2018 with 250+ attendees and grew event attendance by 25% in June 2019✹ Regional sales and marketing growth of 103% sales achievement over target in FY18 and 60% growth in leads for Q1 FY19

Eloqua / Oracle Marketing Cloud delivers consistent and connected customer experiences through the power of MarTech and AdTech working together to create relevant customer engagement and drive sales for both B2B and B2C enterprise organizations.Following acquisition of Eloqua, appointed as head of EMEA marketing for the Oracle Marketing Cloud team with ownership for SaaS marketing technology solution acquisitions of Eloqua, Responsys, Compendium, BlueKai and Maxymiser. Led, trained, mentored and coached a team of 10 marketing professionals ensuring performance objectives were met. Key Achievements:✹ Played a pivotal role in driving business growth from a $10m revenue to $67m revenue in 4 years across Western European markets and the Middle East.✹ Drove rapid regional sales growth of over 25% YOY, delivered a 200% growth in contact database, 125% MQL growth and improved marketing ROI from 1:20 to 1:37.✹ Drove funnel insights to a sales team of 100+ personnel using innovative marketing techniques including inbound, account-based marketing (ABM) and Bottom of Funnel (BOFU or sales acceleration) content to improve close rates from 25% to 33%.

Organization of CMOs and senior marketers that gather regularly to share challenges and discuss marketing trends.

An organization bringing together the community of B2B marketers to promote best practices and share achievements.

Coremetrics Europe (now IBM Digital Analytics) is a leading global online analytics provider providing clients with detailed insights into consumer behaviour and customer lifecycle across multiple channels. Key Achievements:✹ Defined, developed and delivered the EMEA marketing strategy in association with sales leadership and grew sales from $4m to $11m in the UK, Germany and France✹ Responsible for 50% of the sales pipeline with a marketing mix of PR, display advertising, email campaigns and events ensuring alignment with company growth objectives✹ Developed a robust go to market strategy to drive customer acquisition in emerging markets and upsell marketing applications to existing customers in developed European markets✹ Managed all aspects of customer marketing including bi-annual buying process survey, 1st European client summit and creating case studies through customer engagement✹ Succeeded in delivering 225% press coverage growth in the UK, Germany and France between FY08 and FY09 to create local issued-based PR headlines and support strategic company initiatives and product launches.✹ Secured 400% growth in net new leads in UK, Germany and France from FY07 to FY09.

Oversaw creative development and delivery for branding, sales promotions and product launches, managed seven local company websites and led the development of a plan to overhaul the EMEA CRM strategy with the aim of driving sales through customer advocacy. Key Achievements:✹ Spearheaded product life cycle programs included cash back, service offers and product bundle promotions (Fall 2007 GPS promotion saw a 23% increase over sales trend for 3 mobile phone devices across 5 countries)✹ Branding included online, print and radio advertising, product collateral localization and Point of Sale materials for retail channel

Responsible for developing and executing the EMEA marketing strategy for WebEx. Primary objective was to increase market share through new customer acquisition. Secondary focus on customer retention and adoption (reduce churn).Key Achievements:✹ Built department of 7 professionals covering key marketing functions✹ Worked closely with EMEA VP to create an accelerated growth plan based on an analysis of 3-5 year projected market growth✹ Achieved aggressive leads targets 12 quarters – leads grew 92% to drive 150% revenue growth✹ Hit 6 key PR/AR metrics 10 quarters in a row✹ Member of the EMEA management team

Conceptualized and developed integrated marketing campaigns and events to drive business specifically in the retail and manufacturing verticals.

Developed an integrated Americas marketing strategy for the US, Canada and Latin America. The Oracle University line of business sells product training to the Oracle installed base. Marketing group focused on marketing campaigns to generate $165 million in revenue (FY01) from transactional customers driven to purchase via the web and inbound telesales

First dedicated Latin American marketing person for OU. Responsible for regional marketing efforts. Worked with Americas marketing to leverage initiatives and programs, created Latin American specific programs as necessary and rolled out to 10 country education managers in the region.

Managed a rapidly growing multi-million dollar territory. Responsible for developing and maintaining a wholesale distributor network and creating customer demand. This position included frequent overseas travel, public speaking, customer training, meeting sales objectives, quarterly forecasting, and annual budgeting.

Researched and wrote the Economic Impact Reports for FY 1989 analyzing the net effects of Eximbank's activities on the U.S. economy.