Idility

We work with CEOs, founders, CMOs, and marketing teams to define, visualize and activate their hilltop (uniqueness) to drive purpose and differentiation. We do this in a highly collaborative and inclusive process which ensures internal cross functional alignment. We are agile and love simplicity, adapting our framework to needs and appetite. We start with getting a solid understanding of customers and prospects - what they need and how we can help them succeed. Next, we get an understanding of internal processes, products and services, and the competitive challenges. We then create a simple framework that encapsulates the uniqueness of your company culture, products, messaging, and narrative (based on ICP & personas). This forms the foundation of your marketing strategy which feeds into the development of your website, content creation, demand generation, social media, product marketing and sales enablement in a way that makes your company stand out from the competition, creating awareness and driving pipeline. We are experienced, streetwise marketers with 25+ years of B2B experience leading high growth SaaS startups like Macromedia, Webex, Eloqua, FAST, Dixa, and Trustpilot - from SMB to Enterprise. Companies we’ve helped include Applicaster, Clearswift, Culture Code Foundation, Cxense, Decibel, Glassbox, and Snowplow.