Led the management and publication of a monthly magazine, overseeing content planning, interviews, design, and publication. Spearheaded a visual redesign to improve user experience and engagement.Utilized advanced Excel functions to automate monthly report generation, achieving a 30% reduction in staff time spent evaluating content and project performance.

Managed collaborations with brand ambassadors, and partnered with professional photographers and designers—key opinion leaders in the photography and design fields—to create compelling marketing materials that boosted BenQ product exposure and engagement.Led content marketing initiatives across BenQ’s website and social media platforms. Produced a variety of content, including knowledge articles, videos, landing pages, and marketing campaigns, which significantly enhanced brand visibility and audience engagement.

Prioritized daily news stories based on significance, ensuring accurate and timely delivery by collaborating with cross-functional teams. Managed a high volume of content, applying editorial expertise to identify emerging trends and create new narratives.Edited articles with a focus on logical structure and clarity, partnering with journalists to maintain high editorial standards. Devised innovative social media strategies to boost audience engagement, driving traffic to the CNA website and increasing reader interaction.