Symone E. Email & Phone Number

Taguig, National Capital Region, Philippines

- Mine and analyze data from company databases to drive optimization andimprovement of product development, marketing techniques and business strategies.- Regularly craft and optimize SQL queries to solve complex business problems and extractinsights from large datasets.- Support ongoing and help establish new data quality efforts, including, but not limited to, data cleansing & de-duplication; data mapping; data dictionary.- Use predictive modeling to increase and optimize customer experiences, revenuegeneration, and other business outcomes.- Work with stakeholders and lead cross departmental teams throughout the organizationto identify opportunities for leveraging company data to drive business solutions.- Create comprehensive ad performance reports and dashboards. Analyze ad campaigns'effectiveness by evaluating metrics such as click-through rates (CTR), cost per click (CPC), andreturn on ad spend (ROAS). Provide actionable insights to optimize ad strategies and budgetallocation.- Develop and maintain detailed reports, dashboards, and quantitative models to analyzelead generation efficiency. Track and measure key performance indicators (KPIs) such asconversion rates, lead sources, and cost per lead.

- Collaborating with various departments to develop and execute the Data & Reporting Strategy & Roadmap.- Developed data models using SQL, Python, and DBT to clean, organize, and analyze data, revealing patterns, trends, and correlations for insightful decision-making.- Leverage technology to enable our operations team to effectively manage supplier performance, drive efficiency and productivity to scale up over next few years, while preserving customer experience acrossentire function.- Spearheaded development of sophisticated system to monitor and identify anomalies, such as unexpected fluctuations in courier allocation. This resulted in prompt issue detection and improved operational efficiency.- Developed Inventory Dashboard to monitor and ensure compliance for out-of-stock products, resulting in increased efficiency and accuracy in inventory management. This also leads to reduced cancellations, as the inventory dashboard enables timely restocking of products and avoids situations where customers place orders for out-of-stock items.- Created multiple automated dashboards using Tableau for frequently accessed reports, including, Factory Performance, DIFOT rate, Conversion rate and NPS

Pasay, National Capital Region, Philippines

- Reviewed and prepared written correspondence to address complex and sensitive customer complaints and inquiries.- Assisted with complaint gap analyses and risk assessments.- Managed over 30 complex complaint cases per day.- Used critical thinking to break down problems, evaluate solutions, and make decisions.