Syndee A. Barwick Email & Phone Number

New York, NY, US

New York, NY/Missoula, MT

The Marvel Tarot Deck & Guidebookby Syndee Barwick (Author), Lily McDonnell (Illustrator)Look into the future with this lavishly illustrated tarot deck and guidebook, featuring newly commissioned artwork of the Marvel Comics canon.Marvel’s most iconic heroes and villains leap from the pages of the comics to the world of tarot in this enchanting take on a.

Greater New York City Area

• MARKETING, MERCHANDISE, & BRAND CONSULTANT/WRITER/AUTHOR
• Marketing, advertising, merchandise, branding, and licensing consultant for publishing, entertainment, and media companies, pop culture toy and trend companies, authors, artists, agents, and distributors
• Develops and writes content for high-profile print and digital projects
• Develops strategic brand, advertising, marketing, and merchandise plans across channels, establishes partnerships, identifies licensing opportunities,… Show more MARKETING, MERCHANDISE, & BRAND CONSULTANT/WRITER/AUTHOR
• Develops strategic brand, advertising, marketing, and merchandise plans across channels, establishes partnerships, identifies licensing opportunities, and acts as liaison/facilitator between artist/company and.
• Advises on "how-to" and builds new imprint, brand, titles, and author launches for publishers with best practices and innovative strategies Show less

New York/Los Angeles/Austin

Greater New York Area & Greater St. Louis Area

• Promoted to expand readership, engagement, product, visibility, and revenue streams.Responsibilities included:Marketing, Advertising, Social Media, Websites and digital initiatives, Speakers Program development.
• Led, managed, and motivated a team of 6 direct reports (New York, St. Louis, and Portland, OR), as… Show more Promoted to expand readership, engagement, product, visibility, and revenue streams.Responsibilities.
• Led, managed, and motivated a team of 6 direct reports (New York, St. Louis, and Portland, OR), as well as a cross-functional team comprised of sales, editorial, publishing operations, and legal teams
• Oversaw each imprint’s marketing strategy and brand management: CubHouse (young readers), Caracal (MG/tween), Roar (YA), Lion Forge (main), Magnetic (international), and Quillion (gaming), as well as the pop culture.
• Developed in-house book IP, original product ideas, and merchandise targeted to multiple channels of distribution based on property: comic specialty, book trade, eCommerce, direct-to-consumer, and events.
• Worked with key partners (distributor, retailers, talent, publishers, outlets, others) to build strategic relationships and opportunities

Greater St. Louis Area & Greater NYC Area

• Oversaw and directed a diverse Marketing team in: marketing, advertising, social media, publicity, promotions, events (conventions/trade shows), product development, and merchandise in multiple channels of distribution.
• Developed overall marketing strategies and priorities both short term as well as long term for all markets; inclusive of direct campaign planning, budgeting, testing… Show more
• Developed overall marketing strategies and priorities both short term as well as long term for all markets; inclusive of direct campaign planning, budgeting, testing, print/digital development while directly.
• Directed design, copy, and production of all marketing, advertising, promotional, and sales materials and presentations
• Media planning and negotiation (print, digital)
• Partnerships (charitable): investigate and secure strategic partners with whom to work to promote/partner for talent, titles, brand, events

Greater New York City Area

CONTENT CREATIONTHE GUARDIAN (Guardian News & Media)http://www.theguardian.com/profile/syndee-barwickCRICKET MEDIA* Contributing Writer: MUSE Magazine (Science and Arts magazine for kids 9-14)* Contributing Writer: FACES Magazine (Culture magazine for kids 9-14)* Contributing Writer: ODYSSEY Magazine (Science and technology magazine for kids 9-14) MY GREAT.

New York, NY

• Led development and management of multi-million dollar,award-winning collectibles and merchandise business, with multiple product categories of over 250 SKUS per year in publishing, entertainment and pop-culture brands.
• Planned /executed new product launches, line extensions, media tie-ins, retailer exclusives, imports, and custom product
• Identified new revenue streams and product line opportunities for… Show more
• Identified new revenue streams and product line opportunities for toys and collectibles merchandise and FOB/import items (video game, movie, television licenses)
• Identified and implemented improvements to merchandise and licensing portfolio, sales and distribution network, work-flow procedures, scheduling, and financial forecasting and tracking
• Partnered with WB and retailers for account-specific products and programs (Spencer's, Hot Topic, Barnes & Noble, Trans World Entertainment, Best Buy, GameStop)

New York, NY

• Integrated MarketingDeveloped, implemented and supervised integrated marketing and branding campaigns for:
• All imprints and products: DC Universe, Vertigo, MAD, DC Direct
• Pop culture icons and brands: Batman, Superman, Wonder Woman, Sandman, Alfred E. Neuman
• High profile talent and books: Neil Gaiman/Sandman, Frank Miller/ Batman: The Dark Knight
• Integrated marketing campaigns influential in sold-out first printings and re-prints.
• Award-winning marketing… Show more Integrated MarketingDeveloped, implemented and supervised integrated marketing and branding campaigns for:

New York, NY

• Conceptualized, developed, and executed integrated marketing strategies for graphic novels, monthly comics, and merchandise
• Spearheaded development of all point-of-purchase, sales and collateral materials, advertising and media plans, ad buys, marketing campaigns and promotions for publishing, merchandise, and movie/media tie-ins
• Planned and developed in-house toys and collectibles merchandise program
• Multiple awards in advertising (traditional and digital), product and… Show more
• Multiple awards in advertising (traditional and digital), product and merchandising, and printing
• High triple digit percentage sales increase in five years for in-house merchandise program

New York, New York, United States

• Co-manager for musical artists including Golden Globe and Grammy Award-winner, KITARO
• Artist and management company representative for every aspect of the artists’ career: marketing, merchandise, brand development, and ad partners; label; tour sponsors, manager, venues; talent; endorsement companies.

Graduate Certificate

Qlp Designation

Education record

Certificate

Copyediting Certificate

Certification

Seo Copywriting Certification

Social Media Certificate

Certificate

Certificate (From Mtech: Maryland Technology Enterprise Institute)

Certificate (Through Coursera)

Certificate (Through Coursera)

Education record

Education record

Education record

Education record

Education record

Education record

Education record

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