Syndee A. Barwick Email & Phone Number

New York, Ny, Us

New York, Ny/Missoula, Mt

The Marvel Tarot Deck & Guidebookby Syndee Barwick (Author), Lily McDonnell (Illustrator)Look into the future with this lavishly illustrated tarot deck and guidebook, featuring newly commissioned artwork of the Marvel Comics canon.Marvel’s most iconic heroes and villains leap from the pages of the comics to the world of tarot in this enchanting take on a traditional 78-card tarot deck. With original illustrations based on classic tarot iconography, this deckreimagines your… Show more The Marvel Tarot Deck & Guidebookby Syndee Barwick (Author), Lily McDonnell (Illustrator)Look into the future with this lavishly illustrated tarot deck and guidebook, featuring newly commissioned artwork of the Marvel Comics canon.Marvel’s most iconic heroes and villains leap from the pages of the comics to the world of tarot in this enchanting take on a traditional 78-card tarot deck. With original illustrations based on classic tarot iconography, this deckreimagines your favorite Marvel characters as tarot archetypes, from Loki and Galactus to Captain Marvel and Moon Knight, and many more. Featuring both the Major and Minor Arcana, this deck comes with an instructional book with explanations of each card’s meaning and unique tarot spreads. Packaged in a sturdy, decorative gift box, this officially licensed tarot deck makes the perfect gift for any Marvel or tarot fan. Show less

Greater New York City Area

MARKETING, MERCHANDISE, & BRAND CONSULTANT/WRITER/AUTHOR• Marketing, advertising, merchandise, branding, and licensing consultant for publishing, entertainment, and media companies, pop culture toy and trend companies, authors, artists, agents, and distributors• Develops and writes content for high-profile print and digital projects • Develops strategic brand, advertising, marketing, and merchandise plans across channels, establishes partnerships, identifies licensing opportunities,… Show more MARKETING, MERCHANDISE, & BRAND CONSULTANT/WRITER/AUTHOR• Marketing, advertising, merchandise, branding, and licensing consultant for publishing, entertainment, and media companies, pop culture toy and trend companies, authors, artists, agents, and distributors• Develops and writes content for high-profile print and digital projects • Develops strategic brand, advertising, marketing, and merchandise plans across channels, establishes partnerships, identifies licensing opportunities, and acts as liaison/facilitator between artist/company and partners, other talent, and providers.• Advises on "how-to" and builds new imprint, brand, titles, and author launches for publishers with best practices and innovative strategies Show less

New York/Los Angeles/Austin

Greater New York Area & Greater St. Louis Area

Promoted to expand readership, engagement, product, visibility, and revenue streams.Responsibilities included:Marketing, Advertising, Social Media, Websites and digital initiatives, Speakers Program development, Publicity, Games, Library and Education marketing, outreach, and development, Events, trade shows, conventions, Brand Management, Outreach Programs, Merchandise, Licensing• Led, managed, and motivated a team of 6 direct reports (New York, St. Louis, and Portland, OR), as… Show more Promoted to expand readership, engagement, product, visibility, and revenue streams.Responsibilities included:Marketing, Advertising, Social Media, Websites and digital initiatives, Speakers Program development, Publicity, Games, Library and Education marketing, outreach, and development, Events, trade shows, conventions, Brand Management, Outreach Programs, Merchandise, Licensing• Led, managed, and motivated a team of 6 direct reports (New York, St. Louis, and Portland, OR), as well as a cross-functional team comprised of sales, editorial, publishing operations, and legal teams • Oversaw each imprint’s marketing strategy and brand management: CubHouse (young readers), Caracal (MG/tween), Roar (YA), Lion Forge (main), Magnetic (international), and Quillion (gaming), as well as the pop culture and comics news site, The Beat.• Developed in-house book IP, original product ideas, and merchandise targeted to multiple channels of distribution based on property: comic specialty, book trade, eCommerce, direct-to-consumer, and events.• Worked with key partners (distributor, retailers, talent, publishers, outlets, others) to build strategic relationships and opportunities• Managed and integrated publishing and marketing strategies, analytics, and budgets to maximize revenue, profitability, awareness, and reach for key titles.• Developed high-impact, cross-channel, and integrated marketing campaigns for titles• Developed and maintained all budgets • Developed business plan for games category• Developed and executed business plan for ancillary product/merchandise• Developed and launched talent speakers program initiative • Oversaw development of new sites and digital initiatives, identifying avenues for monetization• Identified and solicited merchandise partners for Lion Forge properties• Facilitated cross-departmental collaboration; created and promoted a positive work environment consistent with the Lion Forge culture of diversity and inclusivity. Show less

Greater St. Louis Area & Greater Nyc Area

• Oversaw and directed a diverse Marketing team in: marketing, advertising, social media, publicity, promotions, events (conventions/trade shows), product development, and merchandise in multiple channels of distribution (comics specialty retailers, book trade, library, education, digital, specialty) for 75+ titles• Developed overall marketing strategies and priorities both short term as well as long term for all markets; inclusive of direct campaign planning, budgeting, testing… Show more • Oversaw and directed a diverse Marketing team in: marketing, advertising, social media, publicity, promotions, events (conventions/trade shows), product development, and merchandise in multiple channels of distribution (comics specialty retailers, book trade, library, education, digital, specialty) for 75+ titles• Developed overall marketing strategies and priorities both short term as well as long term for all markets; inclusive of direct campaign planning, budgeting, testing, print/digital development while directly responsible for key title plans• Directed design, copy, and production of all marketing, advertising, promotional, and sales materials and presentations • Media planning and negotiation (print, digital)• Partnerships (charitable): investigate and secure strategic partners with whom to work to promote/partner for talent, titles, brand, events• Partnerships: target and develop potential talent/opportunities/partners for licensing, acquisitions, or co-development• Brand Management: Ensure standards for company, brand, and imprints are upheld in all advertising, social, publicity, outreach, events, website, publications, and partnerships• Oversaw trade shows, conventions, events (key titles, talent, staffing, strategy, budget)• Oversaw marketing and direction for The Beat (content and audience development, monetization, sponsorships, SEO, re-launch)• Worked closely with Editorial and Sales on acquisitions, scheduling, and positioning• Collaborated with talent to maximize campaign effectiveness (content integration with social media channels)• Oversaw and managed multiple projects, teams, and initiatives, ensuring all deadlines, goals, and budgets were met• Led strategic marketing initiatives for new acquisitions, leading to Amazon’s #1 Graphic Novel of the Year (2017), the critically-acclaimed YA OGN Lighter Than My Shadow by Katie Green • Established new schedules, processes, and systems for life cycle of integrated marketing efforts Show less

Greater New York City Area

CONTENT CREATIONTHE GUARDIAN (Guardian News & Media)http://www.theguardian.com/profile/syndee-barwickCRICKET MEDIA* Contributing Writer: MUSE Magazine (Science and Arts magazine for kids 9-14)* Contributing Writer: FACES Magazine (Culture magazine for kids 9-14)* Contributing Writer: ODYSSEY Magazine (Science and technology magazine for kids 9-14) MY GREAT MOTIVATOR: http://mygreatmotivator.com/SPIRAL NATURE:… Show more CONTENT CREATIONTHE GUARDIAN (Guardian News & Media)http://www.theguardian.com/profile/syndee-barwickCRICKET MEDIA* Contributing Writer: MUSE Magazine (Science and Arts magazine for kids 9-14)* Contributing Writer: FACES Magazine (Culture magazine for kids 9-14)* Contributing Writer: ODYSSEY Magazine (Science and technology magazine for kids 9-14) MY GREAT MOTIVATOR: http://mygreatmotivator.com/SPIRAL NATURE: http://www.spiralnature.com/author/syndeebarwick/EXAMINER:Writer/Reporter: Newark Book Examiner for Examiner.com www.examiner.com/books-in-newark/syndee-barwick OTHER: * Ghostwritten digital articles, blog posts, social media for art sites* Website content development and information architecture CHICKEN SOUP FOR THE SOUL Chicken Soup for the Cat Lover's Soul "The Wisdom of Socrates" September 2006Chicken Soup for the Soul: The Power of Positive"Positive People Preferred, Please" October 2012 Chicken Soup for the Soul: Angels Among Us "Whispered Warnings in the City of Angels" January 2013 Show less

New York, Ny

• Led development and management of multi-million dollar,award-winning collectibles and merchandise business, with multiple product categories of over 250 SKUS per year in publishing, entertainment and pop-culture brands based on DC Comics, Warner Bros, HBO, movie and video game licensing partner IP• Planned /executed new product launches, line extensions, media tie-ins, retailer exclusives, imports, and custom product• Identified new revenue streams and product line opportunities for… Show more • Led development and management of multi-million dollar,award-winning collectibles and merchandise business, with multiple product categories of over 250 SKUS per year in publishing, entertainment and pop-culture brands based on DC Comics, Warner Bros, HBO, movie and video game licensing partner IP• Planned /executed new product launches, line extensions, media tie-ins, retailer exclusives, imports, and custom product• Identified new revenue streams and product line opportunities for toys and collectibles merchandise and FOB/import items (video game, movie, television licenses)• Identified and implemented improvements to merchandise and licensing portfolio, sales and distribution network, work-flow procedures, scheduling, and financial forecasting and tracking• Partnered with WB and retailers for account-specific products and programs (Spencer's, Hot Topic, Barnes & Noble, Trans World Entertainment, Best Buy, GameStop)• Directed design to meet product goals and established target costs and profit margins for each product and annual merchandise• Guided Creative Services team in all marketing communication - including packaging, catalog, print advertising, sales support materials, and trade show presentations• Created and enforced key message platform for merchandise and brands• Prepared marketing and creative briefs and product/project specs for cross-functional and cross-divisional teams (DC, WB, HBO)• Worked with cross-functional and cross-divisional teams in product and packaging design, sales, marketing, purchasing, manufacturing, logistics, and editorial to deliver SKUs on-time and on-budget• Managed and cultivated relationships with distributor, sales agent, licensees, licensors, retailers, factories, providers, and talent.• DC Direct named #1 toys and pop culture collectibles supplier 11 years in a row Show less

New York, Ny

Integrated MarketingDeveloped, implemented and supervised integrated marketing and branding campaigns for:• All imprints and products: DC Universe, Vertigo, MAD, DC Direct• Pop culture icons and brands: Batman, Superman, Wonder Woman, Sandman, Alfred E. Neuman• High profile talent and books: Neil Gaiman/Sandman, Frank Miller/ Batman: The Dark Knight• Integrated marketing campaigns influential in sold-out first printings and re-prints.• Award-winning marketing… Show more Integrated MarketingDeveloped, implemented and supervised integrated marketing and branding campaigns for:• All imprints and products: DC Universe, Vertigo, MAD, DC Direct• Pop culture icons and brands: Batman, Superman, Wonder Woman, Sandman, Alfred E. Neuman• High profile talent and books: Neil Gaiman/Sandman, Frank Miller/ Batman: The Dark Knight• Integrated marketing campaigns influential in sold-out first printings and re-prints.• Award-winning marketing campaigns DC Direct Toys & Collectibles• Established direction of merchandise• Planned brand strategy, product line, and development budgets for all merchandise• Prepared multi-year merchandise and marketing plans to maximize growth and profitability• Led strategy from start-up phase to industry ground-breaker• Opened new channels of distribution • Expanded product lines• Identified high-return business opportunities• Developed highly-profitable product programs• Conceptualized and launched toys and collectibles branding effort (DC DIRECT) • Triple digit percentage sales growth in two years• Award-winning merchandise Show less

New York, Ny

• Conceptualized, developed, and executed integrated marketing strategies for graphic novels, monthly comics, and merchandise• Spearheaded development of all point-of-purchase, sales and collateral materials, advertising and media plans, ad buys, marketing campaigns and promotions for publishing, merchandise, and movie/media tie-ins• Planned and developed in-house toys and collectibles merchandise program • Multiple awards in advertising (traditional and digital), product and… Show more • Conceptualized, developed, and executed integrated marketing strategies for graphic novels, monthly comics, and merchandise• Spearheaded development of all point-of-purchase, sales and collateral materials, advertising and media plans, ad buys, marketing campaigns and promotions for publishing, merchandise, and movie/media tie-ins• Planned and developed in-house toys and collectibles merchandise program • Multiple awards in advertising (traditional and digital), product and merchandising, and printing• High triple digit percentage sales increase in five years for in-house merchandise program• AWARDS Digital: Sovereign 7 IPK (“Best Computer Ad”: Academy of Interactive Arts & Sciences Award).  Co-op Program: Industry awards for best co-op program in comics industry.  Toys and Collectibles: VERTIGO Tarot Deck (3 Guttenberg Printing Awards).  P.O.P: Batman: Knightfall counter display (POPAI) & DC Depot (merchandising fixture) (POPAI). Multiple awards from comics industry (Eisner Award; Wizard Magazine) for collectibles merchandise Show less

New York, New York, United States

Co-manager for musical artists including Golden Globe and Grammy Award-winner, KITARO• Artist and management company representative for every aspect of the artists’ career: marketing, merchandise, brand development, and ad partners; label; tour sponsors, manager, venues; talent; endorsement companies; talent/booking agency, PR agencies, media outlets, MTV; retail stores/buyers, radio; video companies, film producers and directors

Graduate Certificate

Qlp Designation

Education record

Certificate

Copyediting Certificate

Certification

Seo Copywriting Certification

Social Media Certificate

Certificate

Certificate (From Mtech: Maryland Technology Enterprise Institute)

Certificate (Through Coursera)

Certificate (Through Coursera)

Education record

Education record

Education record

Education record

Education record

Education record

Education record

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