Synthia Binta Wali Email & Phone Number

Dhaka, Bd

Dhaka, Bangladesh

Dhaka, Bangladesh

- Launched the first local UGC Platform of Bangladesh “Toffee Creators’ Platform” - Drove the execution of the Country’s largest Talent Hunt Show “Toffee Star Search”- Organized ToffeeCon: 1st Toffee creators, influencers, and artist meetup

Bangladesh

Bangladesh

Key Clientele:- Grameenphone- skitto- GSK- Nokia- Kellogg's- Viber- BajajCurrent responsibilities include:- Strategize and execute campaigns for different client portfolios and ensure effective and efficient performance through optimization- Streamline reporting and billing process on proper time along with properly setting up benchmarks and reviews to maximize efficiency- Arrange inductions for clients on different aspects of digital media along with the local partners- Supervising a team of 9 people and oversee their day to day operations for campaign planning, execution, optimization, reporting and analysis along with their learning experience in Mindshare- Maintaining relationship with local publishers, ad networks, DSPs and e-commerce platforms- New Business Development

Bangladesh

Key Client Contact: GSK Bangladesh (Jan '18- Present)- Campaign planning, execution, reporting & billing for Standard Horlicks, Mother's Horlicks, Women's Horlicks & Sensodyne- Driving E-commerce Partnership for all the HFD & IPD brands of GSK- Leading digital ecosystem induction for the clientKey Client Contact: Skitto (Jan '18- Present)- Drove the media launch for skitto, a digital product from Grameenphone- Streamlined reporting & billing process- Oversee daily executions and optimizationKey Client Contact: Telenor Health (Tonic) (May '18- Present)- Campaign planning, execution, optimization & analysisKey Client Contact: Bajaj (Jan '18- Present)- Campaign planning, execution, optimization & analysis. Supervise Social Media Query ManagementKey Client Contact: ACI (Jan '18- Present)- Supervise digital media buying & reporting for Surface cleaner and Kitchen Cleaner brands.- Supervise Social Media Query ManagementKey Client Contact: Digital Tree (Mar '18- Present)- Looking after media buying and planning strategy for My Parking App- Implementing media driven contents for the brandKey Client Contact: Grameenphone (Aug '16- Present)- Supervising daily operations for the flagship products of Grameenphone: MyGP, Data Packs, Always On Search & Shoparu- Implemented Always On Search strategy to cater to the audience who are actively seeking out the brand's products. Restructured search based on different keyword strategies and drove the highest CTR and lowest CPC- Implemented the first dynamic search ad for Grameenphone- Successfully executed 20th Birthday Celebration Campaign which won the "Best Integrated Campaign" award in Media Abby Award in 2018- Drove the media launch for Shoparu and implemented always on search- Streamlined the reporting process along with the benchmarking and reviewsOther clients include:- Bashundhara Group- Anwar Ispat- Brac Bank- Nokia- Brac

Bangladesh

Digital Media Buying & Ad Operations: Grameenphone (September 2016- Present)- Driving App Marketing for the Flagship App of GP, MyGP resulting in 48- 50% user acquisition through media. - Strategize and implement Always On Search strategy for Grameenphone- Driving the innovations with the partnership of local and international ad networks- Data analysis, strategic planning and presenting campaign ideas- Strategized and implemented GP 20th Birthday Celebration Campaign and successfully executed "Brand Lift Study" with the partnership of Facebook- Restructured Always on Search Campaign based on Category-Competition-Brand Keywords- Part of the team which report and analyze MyGP daily activities and implement change in the strategy where needed which in return won "Silver" award in "Best Use of Data & Analytics" in Digital Media Award 2017 organized by Bangladesh Brand ForumDigital Media Buying & Ad Operations: WowBox (November 2016- Present)- Main Point of Contact for day to day operation handling from Mindshare- Coordinate weekly with Telenor to ensure proper media buying and review performance- Streamlined the reporting process for Wowbox media buying resulting in sharing weekly reports, monthly review and creative tracker- Help analyze backend app analytics and mixpanel data to decide which of the service or ads are getting tractions and bringing more users into the app- Helped implementing additional parameters in Facebook buying to track specific ad performance- Helped in resource buildingOther Clientele includes:- New Zealand Dairy Ltd- bKash- Hero MotoCorp- Rangs Industries- Grameen Danone- Education USOther responsibility includes:- Keeping liaison with business partners- New business pitching

Mirpur, Dhaka

-Developed contents in both English and Bangla for blogs, brochures and press releases.-Managed social media accounts and created social media graphics for daily postings-Assisted in developing hubdhaka website-Contributed in organizing hubdhaka Monthly Social HoursAbout hubdhaka:hubdhaka is the first and largest shared coworking space in Bangladesh where entrepreneurs and freelancers can work, meet and greet like-minded people. This members-only coworking space offers the subscribers escape from the isolation that can arise while working from home.

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: General Secretary, IBA-JU Business Club

Hsc, Science

Secondary School Certificate (Ssc)