Suman Sengupta

Suman Sengupta Email and Phone Number

Marketing@ZEXTRAS | Digital Strategy | Marketing Operations | MarTech | Marketing Automation | CRM @ Zextras
são caetano do sul, sao paulo, brazil
Suman Sengupta's Location
India, India
About Suman Sengupta

A data-driven Marketer helping companies boost revenue generation by unlocking the power of Marketing Ops (CRM/Marketing Automation, Marketing Analytics & Business Intelligence).A part-time entrepreneur building side hustles & indie startups with no-code tools (Bubble & Softr).Here's a snapshot of my career so far:▶️ Currently, as part of the Marketing team at Zextras (Enterprise B2B), I'm managing all things Marketing Operations, CRM Automation & Marketing Analytics. ✅ Built the Content team at a B2B SaaS startup as a Marketing Generalist, together with setting up the foundations for Marketing Operations & assisting in Product & Growth Marketing initiatives. ✅ Led Digital Marketing (Content Marketing, SEO, Adwords, Linkedin Marketing) for a B2B industrial company.✅ Grew a health & wellness blog to 15K/month traffic & 10K+ shares in 6 months with Pinterest Marketing. ✅ Found a non-profit initiative for youth in the relationship space, built a team of 27 volunteers & managed to deliver an amazing learning experience to 300+ students. List of Skills along with Tech Stacks:---𝗖𝗥𝗠☑️ Lead Scoring, Lead Segmentation & Profiling, Lead Routing, CRM Workflows🛠 Salesforce Sales Cloud, Hubspot Sales Hub, Zoho CRM---𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻☑️ Funnel Building, Engagement Programs, Lead Nurture Campaigns, Trigger & Batch campaigns, Email marketing (Newsletters, Lifecycle Emails, Cold Email automation)🛠 Salesforce Marketing Cloud, Pardot, Hubspot Marketing Hub, MailChimp, MailerLite, ConvertKit, Zapier---𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 (𝗖𝗥𝗢)☑️ Landing Page Design, A/B Testing, Behavior Analysis (Heatmap)🛠 Pardot, Hubspot, Unbounce, Clickfunnels, Hotjar, Smartlook, Google Optimize, HTML/CSS---𝗗𝗶𝗴𝗶𝘁𝗮𝗹 / 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀☑️ Website Traffic Analysis, Event Tracking, Behavior Analytics Insights, Tag Management, UTM Tracking🛠 Google Analytics (UA & G4), Matomo Analytics, Amplitude Analytics, Google Tag Manager---𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲☑️ Data Visualization, Data Reporting, Business Acumen🛠 Google Data Studio, Power BI, MS Excel---𝗚𝗿𝗼𝘄𝘁𝗵 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴☑️ Demand Generation, Content Marketing, SEO, Growth Hacking---Currently Learning:💻 Python for Data Analysis, PowerBIFew working principles/mindset models I abide by:🧠 Think like the Owner. Act like the Owner. - Naval Ravikant🧠 Design Thinking Framework (IDEO)🧠 Systems ThinkingReach me at:📧 ssg2802off@gmail.com

Suman Sengupta's Current Company Details
Zextras

Zextras

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Marketing@ZEXTRAS | Digital Strategy | Marketing Operations | MarTech | Marketing Automation | CRM
são caetano do sul, sao paulo, brazil
Website:
zextras.com
Employees:
41
Suman Sengupta Work Experience Details
  • Zextras
    Digital Strategy And Marketing Operations Specialist
    Zextras Jul 2024 - Present
    Italy
  • Zextras
    Marketing Automation And Crm Specialist
    Zextras Mar 2022 - Jun 2024
    Vicenza, Veneto, Italy
  • Zoconut
    Digital Marketing (Marketing Operations + Crm + Content Marketing)
    Zoconut Apr 2021 - Feb 2022
    Noida, Uttar Pradesh, India
  • Theawesomesoul.Com
    Founder & Blogger
    Theawesomesoul.Com Jun 2020 - Jan 2021
    The Awesome Soul is a mental health & self-care blog that started as a test project to learn more about content marketing to empower people with well-researched articles on improving mental health and defining the scientific nature of self-care.I started The Awesome Soul, more as a spin-off of my failed attempt at building the media subsidiary for Allysk.Tech Stack: WordPress, RankMath SEO, Pinterest, ConvertKit, Canva, Google Analytics, Google Search Console● Wrote 70+ articles on topics related to Health & Wellness● Developed a non-official working definition of 'Self-Care' which received 2K+ social media shares● Learned Pinterest Marketing and grew traffic from 0 to 15K/month in 6 Months (Lifetime traffic- 75K)
  • Allysk
    Founder
    Allysk Jun 2019 - May 2020
    Kolkata Area, India
    Allysk was a non-profit youth initiative that started with a mission to generate awareness about the Psychology of Healthy Relationship Building in the student community.Allysk was a passion project that gave me a wonderful experience of founding an initiative, understanding the youth community, launch strategies, team-building, management, and my first ever failure experience with startups.Tech Stack: JotForm, Flock, Google Forms, WordPress, Canva● Developed a 5 Step Self-Learning Program about the Psychology of Healthy Relationship Building, with deep, research-based questions/tasks to enable participants to discover their biases towards relationships and to empower themselves with the correct mindset for healthy relationship building● 300+ participants divided into 6 cohorts took part over a period of 11 months in the 1 Month-long Virtual Program with a satisfaction rate of 100%● Build and grew a team of 27 volunteers across different departments to help make the project a success● Failed to launch a subsidiary media business due to lack of resources
  • Local Businesses
    Digital Marketing Specialist
    Local Businesses Dec 2019 - Feb 2020
    Helped a couple of local businesses by setting up their first digital marketing presence.
  • J D Jones
    Digital Marketing Executive
    J D Jones Jul 2019 - Nov 2019
    Kolkata, West Bengal, India
    J. D. Jones is an OEM, producing sealing solutions for industrial valves.Joined as Marketing Intern, later employed as Marketing Executive.A month after joining as Marketing Intern, I suggested implementing digital marketing for lead generation and nurture. I pitched a detailed digital marketing strategy to the Managing Director, who approved the plan and gave me responsibility for execution.Tech Stack: LinkedIn Sales Navigator, UberSuggest, Google AdWords, Google Analytics, Canva● Digital Marketing - On-Page SEO, Link Building, LinkedIn Sales Navigator, Website UI/UX● SEM - Google Adwords, LinkedIn Ads, Custom ads on Magazines● Social Media Marketing & Lead generation - Managing Company page and Lead Generation Funnel using LinkedIn Sales Navigator● Digital Branding - Graphic Design, Business Presentation design, Marketing materials design● Assisted in Market Analysis & Strategy
  • J D Jones & Co (P) Ltd.
    Digital Marketing Intern
    J D Jones & Co (P) Ltd. Nov 2018 - Jun 2019
    Kolkata, West Bengal, India
  • Olcademy
    Business Strategy Intern
    Olcademy Apr 2018 - Jun 2018
    India
    Olcademy is an e-learning platform connecting independent educators with students.This internship introduced me to the world of business and helped me discover my passion for startups and realize my strong aptitude for marketing and strategy.● First intern to join the co-founding team● Performed market research● Identified Target Users and crafted User Personas● Assisted in Competitor Research● Assisted in Pricing & GTM strategy● Promoted to Content Team Lead within 2 months● Led a team of 10+ members (Writers + Graphic Designers) to deliver 100+ marketing creatives (articles + visuals)

Suman Sengupta Education Details

Frequently Asked Questions about Suman Sengupta

What company does Suman Sengupta work for?

Suman Sengupta works for Zextras

What is Suman Sengupta's role at the current company?

Suman Sengupta's current role is Marketing@ZEXTRAS | Digital Strategy | Marketing Operations | MarTech | Marketing Automation | CRM.

What schools did Suman Sengupta attend?

Suman Sengupta attended West Bengal University Of Technology, Kolkata, St. Xavier's Institution, Trailhead By Salesforce.

Who are Suman Sengupta's colleagues?

Suman Sengupta's colleagues are Lisa Parma, Eugenia Valentina Muffolini, Gabriele Marino, Roberta De Santis, Gautam Kumar, Matteo Perdon, Andrea De Lorenzi.

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