Multimedia Communications Manager, Global Advertising And Promotions
Marlborough, Ma (Headquarters)
I started this role to increase the marketability of products by educating customers about the Life Sciences portfolio with videos, photos, and other digital visual collateral. I evaluate the need and quickly develop a detailed, robust communications plan for a new product or an application. Combining my creative skill in media creation with a deep understanding of product function has allowed me to intelligently market in this industry.• From storyboard to filming to final edit, I produced over 500 videos (please see sample with links below). Postings on GE Healthcare Life Sciences YouTube channel and social media have over 20K customer views. • Avoided using external agencies for video, photo, and multimedia production saving an average of ~$150K, annually.• I increased the impact of 25 new product introductions (NPIs) with promo videos, voice of customer interviews, studio photography, and other multimedia collateral.• Assisted in planning and execution of 12 National sales meetings and 3 International customer-facing conferences. • Software skills include: Adobe Premiere | After Effects | Photoshop | Illustrator | Adobe Creative Suite | Audition | Final Cut | Apple Motion | Adaptive transcoding and compression for output | Camtasia | Microsoft Office | PowerPoint | Word | Excel | Cloud backup solutions | Digital Asset Management (DAM) system solutions• Hardware skills include: video recording | digital audio recording and engineering | DSLR | lighting (strobe and hot)