Senior Advertising Business Partner
CurrentAccountable for the strategic development and maintenance of client relationships within the Electronics and Books & Media categories, spanning a diverse portfolio of global and local brands, media publishers, and distributors.Collaborating closely with cross-functional teams in Allegro, including advertising, commerce, marketing, and technology, to craft customized advertising strategies for clients selling their products on the platform. This involves leveraging various advertising channels such as display, email marketing, mobile applications, PPC, and other tailored advertising solutions.Providing consultative expertise on new services developed by the Allegro Advertising team, which may include innovative products and self-service analytical tools.Demonstrating an unparalleled mastery of market data analysis, utilizing advanced tools such as Sales Force, Google Marketing Platform, Jira, Turnilo, and Tableau to extract actionable insights that inform strategic decisions.Setting and surpassing quarterly Key Performance Indicators (KPIs) centered around sales performance, new business acquisition, the delivery of expert counsel to clients, and the evaluation of collaborative endeavors with peers.