I am an executive with extensive experience in general management, with responsibility for P&L and new business development. I have successful experience in turnaround processes, organizational restructuring, brand repositioning, expansion of operations and internationalization in the Food sector.Strategic integration after M&A, company acquisition, leadership of cultural change with teams, enabling the strategy, raising the level of corporate governance in risk management and ESG.Leadership of digital transformation initiatives, results-oriented, passionate about customer/consumer-centric strategies, entrepreneurial mindset, skilled in promoting the growth and development of teams. Effective communicator.
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Membro Do ConselhoPeccin S.A.São Paulo, Sp, Br
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Board MemberFrescatto Company Aug 2024 - PresentRio De Janeiro, BrazilFor 80 years, Frescatto Company has been delivering quality fish with guaranteed provenance to the tables of Brazilians. -
Senior Business AdvisorPurificadores Europa Jul 2024 - PresentSão Paulo, BrazilCo-Management of all business areas in conjunction with Shareholder Manuella Curti. Purificadores Europa is a pioneer in this segment with products of the highest quality, specializing in water technology and quality for over 40 years. -
Sênior AdvisorTeam Créatif Group Dec 2023 - PresentSão Paulo, São Paulo, Brasil- Strategic guidance for clients in the retail and industrial sectors. - Criação de valor em planos integrados de negócios: branding, packaging, portifólio, GTM e POS execution. -
President | CeoMarilan Alimentos S/A May 2018 - Oct 2023Marília E Região, BrasilReporting to the Board, with responsibility for managing all business areas (Supply Chain, Manufacturing, Finance, Commercial-Marketing, Legal, Digital, Foreign Trade, and HR), leading towards a strong growth through a strategic plan carried out through innovative initiatives focused on clients and consumers. -
Commercial & Marketing VpMarilan Alimentos S/A May 2014 - Apr 2018Marília, São Paulo, BrazilNew architecture for the Marilan brand, diversification of portfolio, launch of new brands (LEV, VIVALE, and Da Hora) plus categories, resulting in strong sales and profitability growth, moving from 5th place to become the 2nd largest national manufacturer in the biscuits category.Redesigned commercial and go-to-market strategies for direct and indirect channels, significantly increasing distribution by volume and participation.
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Managing Director - Ecuador, Peru And BoliviaKellogg Company Jun 2012 - May 2014Guayaquil - EcuadorLed the region comprising Ecuador, Peru, and Bolivia, with 350 employees, including the logistics area and one plant in Guayaquil. Increased the region's profitability by 4pp, startup of the Kellogg Peru business with an own headquarters, hiring and training the entire team, plus conducting the M&A with MCDougal in Ecuador. -
Ceo – BrazilKellogg Brazil Sep 2009 - Jun 2012São Paulo, BrazilWas responsible for the entire Kellogg Brasil business (600 employees), including logistics and one factory located in São Paulo, with exports to Argentina, Chile, Paraguay, and Uruguay.
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Commercial Vp BrazilKellogg Company May 2008 - Sep 2009São Paulo, BrazilIncreased 3pp in market share and 25pp in volume distribution through a correct portfolio, reaching annual sales records in 2009 and 2010.
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General Director - ChileKellogg Company Dec 2005 - May 2008Santiago - ChileChile: the breakeven was achieved after 15 years, with a 12pp gain in gross margin through a partnership with Soprole (dairy/yogurt company), new GTM with exclusive distributor to improve volume distribution and increase the service level to direct customers (fill rate from 80% to 98%).
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Chief Sales Officer – BrazilKellogg Company Jan 2002 - Dec 2005São Paulo, BrazilAs a Sales Director Brazil: implemented a new GTM with exclusive distributors in closed areas, achieving a new annual sales record in 2004. In 2005, Kellogg Brasil was recognized by Wal*Mart's global team as the best supplier – Wal*Mart Award 2005 (fill rate, OTIF, days on hand, front and back margins, innovation and increase of sales indicators).
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Strategic Planning & Sales Adm BrazilKellogg Company Sep 1999 - Jan 2002São Paulo Area, Brazil
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Business Analysis & Financial Planning ManagerNatura Dec 1997 - Sep 1999São Paulo Area, Brazil -
Supply Chain Business Partner SupervisorSouza Cruz May 1995 - Dec 1997São Paulo Area, Brazil -
Planning AnalystMercedes-Benz Do Brasil Ltda. Dec 1991 - May 1995São Bernardo Do Campo - Sp -
Trainee (Supply Chain Em Compras)Mercedes-Benz Caminhões E Ônibus Dec 1991 - Apr 1994São Bernardo Do Campo, São Paulo, Brasil
Sérgio Tavares Education Details
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Mba High Impact Program Seer – Board Member -
Business Administration And Management, General -
Organizational Leadership -
Mba Corporate Finance
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Marketing | Marketing Management | General -
Bachelor Of Mechanical Engineering
Frequently Asked Questions about Sérgio Tavares
What company does Sérgio Tavares work for?
Sérgio Tavares works for Peccin S.a.
What is Sérgio Tavares's role at the current company?
Sérgio Tavares's current role is Membro do conselho.
What schools did Sérgio Tavares attend?
Sérgio Tavares attended Saint Paul Escola De Negócios, Fdc, Fundação Getulio Vargas / Fgv, Universidad Anáhuac, Fgv - Fundação Getúlio Vargas, Escola Superior De Propaganda E Marketing, Universidade Santa Cecília.
Who are Sérgio Tavares's colleagues?
Sérgio Tavares's colleagues are Selejane Tortelli A., Mateus Echer, Vanessa Rojeski, Adenise Kamanski, Alana Vicentini, Maria Cristina, Taíse Brandão.
Not the Sérgio Tavares you were looking for?
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Sergio Tavares
Planejamento Comercial, Administração De Vendas, Cx | Atendimento, Cross-Sell, Retenção | Eficiência Operacional E Redução De Custos | Mis | Gestao De Operações | Benefícios, Telecom, Bpos, Seguros E Financeiro.São Paulo, Sp1telefonica.com.br -
Sergio Tavares
Carapicuíba, Sp -
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