Sales Director - Nordic & Multiterritorial Partners
Copenhagen Area, Denmark
In my position as Head of Sales and Nordic Sales director I had the responsibility for our Nordic and international partners (Licensees). I was Co-responsible for an annual turnover of Euro 4 million per year.Together our strength lies in creating and implementing relevant category extension strategies to drive brand awareness, prolong brand lifecycle and further enrich the brand story. Fundamentally, Brand Extension opens doors to new channels and new consumers; the right strategy allows brands to thrive and flourish outside of their original space.I was together with the team responsible for optimizing revenue, developing and implementing our partners licensing strategy through Global, Pan-European and local country licensing deals. Our partners (Licensees) were primarily international retailers and privately held companies in different product categories throughout Europe. We worked with all major retailers in Europe. I have amongst others worked with the following brand owners in our portfolio: LEGO (Lego), Lucas Film Ltd (Star Wars), Discovery Communications (Animal Planet), IMPS (Smurfs), Mattel (Bob the Builder), Classic Media Ltd. (Postman Pat), Nelvana International Ltd, (Beyblade). I was responsible for negotiating and working with existing and new licensees to develop, handle and manage all products within the categories. Responsible for maximizing opportunities across all product types, retail channels, consumer segments and franchises, together with my colleagues at INK A/S.At Ink we live and breathe brands – we are specialists in the field of brand extension and work with some of the biggest and best-known properties in the world. We combine our many years of experience in the licensing sector with in-depth local knowledge of our markets to develop and extend the brands in our portfolio across every possible category. www.ink-brands.com