Marketing Director for Entain's Party Gaming brands - Poker, Casino, Arcade and Sports, integrating all brand definition, build and planning, creative ideation and production, organic content strategy and execution across social, SEO, ambassadors, influencers and PR, and all paid media and performance channels (including affiliates and CRO).Marketing Strategy- Insight lead brand definition, guardianship, growth and performance- Created annual/quarterly planning for commercial… Show more Marketing Director for Entain's Party Gaming brands - Poker, Casino, Arcade and Sports, integrating all brand definition, build and planning, creative ideation and production, organic content strategy and execution across social, SEO, ambassadors, influencers and PR, and all paid media and performance channels (including affiliates and CRO).Marketing Strategy- Insight lead brand definition, guardianship, growth and performance- Created annual/quarterly planning for commercial team alignment and to guide macro thinking and micro-level activation- Performance x Brand / Creative x Organic channel strategic leadership, alignment and collaboration- Created Situational Analysis process to drive insights-lead brand planning and marketing initiatives- Drives innovation agenda in AI (copy/creative), attention/impact measurement etc.Commercial- Owns ~£55M marketing and media P&L- Weekly commercial alignment on budget performance- Three-monthly reforecasting vs EBITDA targets- 3/5YP growth/initiative strategies for ELT on brand build, product development, overarching marketing initiatives, audience growth and targeting strategy as well as forward thinking media planningRoster Management- Consolidated agency roster from 12 to 4 in first year, reducing supply chain wastage- Leadership POC for all supplier brand, media and creative/production agenciesTeam Leadership- 360 Marketing ownership; Affiliates/Media, Brand, Creative, Content, Activation, CRO- 50+ person team, 7 direct reports- Build out and restructure of new brand team to re-establish brand positions, growth and media/commercial collaboration; conducted entire marketing team re-design; 90% of team with new JDs and PDPs to foster personal growth, happiness and development within team- 2022 Op-Ex exercise: saved 11% HC costs vs 10% growth in HC- Sits on Management, Senior Leadership and Marketing Leadership teams- Senior POC for internal Legal, IP, Compliance, Procurement, Creative depts. Show less

Global Digital Director at MediaCom, leading Digital media, marketing, advertising and emerging technology strategy across 80+ markets for key global clients including Volkswagen Group, GSK, Duracell, Shell, TCCC and Bayer. Digital Media and Marketing- Provided guidance and consultancy to key global brands on Digital media and marketing strategy, media planning, buying, comms and content, platforms, publishers, inventory and technology- Lead, on behalf of the client, strategy… Show more Global Digital Director at MediaCom, leading Digital media, marketing, advertising and emerging technology strategy across 80+ markets for key global clients including Volkswagen Group, GSK, Duracell, Shell, TCCC and Bayer. Digital Media and Marketing- Provided guidance and consultancy to key global brands on Digital media and marketing strategy, media planning, buying, comms and content, platforms, publishers, inventory and technology- Lead, on behalf of the client, strategy, planning, buying, implementation, delivery, optimisation and performance of all Digital channels, including Display, Video, Content, Native, E-commerce (i.e. Amazon), PPC, SEO, Social Media and Affiliates- Created central guidance on behalf of clients for their markets, such as marketing channel playbooks (i.e. guides to Search Engine Marketing and the role for Social media), benchmarking and KPI how-to, Tech Stack transformation and migration, local policy and regulation adaptation, Integrated Marketing 101 and Creative briefing and optimisation- Supported clients up to Board/C-level with strategic advice on consumer-centric marketing, Digital transformation, agenda and trend setting, strategy formation, budgeting and reporting, data and insights analysis, market management and upskilling of talent- Delivered reviews and reporting to C-level client leadershipAgency leadership- Global Digital lead or internal consultant across multiple top-tier agency accounts- Consistently brought into strategy teams for significant business pitches- Negotiated client global and multi-regional SOW and bonus/remuneration schemes- Adept at business travel, building in-person relationships with clients spanning the globe- Global Voice lead, creating agency’s Alexa / Google solutions; on WPP Voice committee- Co-created BLINK, MediaCom’s central global Digital innovation team- Created agency’s media-based eCommerce and shoppable media solutions Show less

- Delivering Pan-European Digital Media strategy for General Motors in ~20 markets- European Digital comms and media strategy leadership and market management- Client servicing at regional (EMEA) level- Central Digital media strategy, planning and buying- Platform and Partner strategy on successful global $4BN GM consolidation pitch- Management of 6 directs and ~40 dotted line reports across Display, Video, SEO, Mobile, Search and Affiliates- Global supplier… Show more - Delivering Pan-European Digital Media strategy for General Motors in ~20 markets- European Digital comms and media strategy leadership and market management- Client servicing at regional (EMEA) level- Central Digital media strategy, planning and buying- Platform and Partner strategy on successful global $4BN GM consolidation pitch- Management of 6 directs and ~40 dotted line reports across Display, Video, SEO, Mobile, Search and Affiliates- Global supplier relationships across Media, Publisher and Technology- Lead Cultural Committee Show less

- UK Digital media lead on multiple local and global accounts (advertising in the UK), covering Automotive, Press, Finance, Telcos, CPGs, B2B Tech and Tourism- Overseeing brand and performance Digital teams, integrating strategies to maximise overall campaign performance- Digital media brand and acquisition planning and buying- Campaigns set-up, reporting and optimisation- Media supplier, publisher and technology partner relationships, partnerships and trading- Client… Show more - UK Digital media lead on multiple local and global accounts (advertising in the UK), covering Automotive, Press, Finance, Telcos, CPGs, B2B Tech and Tourism- Overseeing brand and performance Digital teams, integrating strategies to maximise overall campaign performance- Digital media brand and acquisition planning and buying- Campaigns set-up, reporting and optimisation- Media supplier, publisher and technology partner relationships, partnerships and trading- Client servicing, reviews and fee responsibility Show less

- Recruitment media sales across B2B IT Print and Digital titles including Internet World.- Fanzine publishing and editorial