Tom Barker Email & Phone Number

An extensively experienced Marketing leader, with over two decades spent both sides of the agency/brand fence, helping to grow some of the world’s best known brands. My mixed discipline experience means I am a uniquely placed 360° Marketing channel leader.I have a strong background in global Digital media investment, strategy and planning, from local execution to global market leadership across SEO, Paid Search, Social, Programmatic buying, Video, CTV and multi-screen planning, Native and Display, eCommerce in media and Voice (Alexa tactics) for brand building and acquisition KPIs. I am also a brand builder. I have reinvigorated old and created new brands at FTSE100 level. I thrive on uncovering unique customer and market insights, collaborating with Business Intelligence and Research/Insights colleagues, creating Situational Analysis reviews to define market conditions, customer segments and revenue opportunities, whilst building distinct brand positioning, messaging, assets and memory structure hooks.My integrated Marketing leadership has seen me create, launch and grow brands with all channels and teams aligned, as I concurrently lead Affiliates, performance Media, Brand/Category, owned content (SEO, organic Social channels etc.), Ambassadors, Influencers and PR, as well as Marketing operations, propositions and promotions, loyalty, referral and live events.This full ownership has seen me guide record commercial performance for my brands, measured by EBITDA against my P&L ownership of upwards of £50M annually. I have done this with hybrid and in-house 'agency' structures.I have worked extensively across a range of categories and regulations, having run teams of 50+ marketing experts directly and across more than 80 global markets in iGaming (RMG) and Gambling, Pharma, Alcohol, Automotive, Enterprise and SME Tech, Telcos, Finance, FMCG, CPG and Commerce.This leadership speaks to my stakeholder management. I report into C-suite, sitting on FTSE100 leadership teams, creating 3-5YP for Exec leadership and being the senior point of contact for Procurement, Legal, Compliance and all external agency partners.Finally, I am proudly a Marketing team leader. My passion is in empowering people to grow in their skills and achievements. I am skilled in integrated Marketing team organisational design, the identification and growth of great talent, diversity in team build and levelling out the gender pay gap, creating succinct JDs and PDPs for talent success and encouraging and celebrating people’s success and achievements.

• 

  University Of Brighton

  Ba (Hons) Media And Information