Tom Smart Email & Phone Number

Knutsford, England, United Kingdom

Oversaw major technical deliveries into Online Banking and the Barclays app at Senior Vice President level. Led initiatives, such as the re-design of new login journey, management of commercial locations, and successful delivery of key strategic priorities in 2021. Maintained unwavering focus on outcomes, consistently delivering tangible results.Accomplished significant cost reductions, increased conversion rates, and slashed funnel drop-offs by 13%, positively impacting millions of customers by routinely tracking results throughout project lifecycle.

London, England, United Kingdom

Owned the plan on a page, drove weekly prioritisation calls, conducted priority-setting workshops, resolved impediments proactively, and reported progress to senior management, ensuring seamless execution and surpassing targets. Served as governance lead for the Barclays UK Marketing team, whilst ensuring adherence to regulations, including FCA, and internal controls encompassing Brand, Security, and Privacy protocols. Maintained compliance for all campaigns, safeguarding integrity and reputation.

Co-ordinated seamless collaboration amongst strategy, editorial, production, design, and development teams, ensuring smooth transition with minimal disruption. Implemented innovative strategies to enhance website's engagement and user experience. Managed overall hiring and direct reports’, whilst serving as lead interviewer for new recruits. ● Orchestrated successful migration of sections of Barclays.co.uk from CMS Fatwire to Adobe CQ5.● Led new content initiatives on Barclays.co.uk, overseeing development of competition forms and recognised as Go-to person for content-related matters.● Led project teams and supported workshops with over 20 participants, forging collaborative environment and achieving project objectives efficiently.

London, United Kingdom

Demonstrated proficiency across Barclays CMS's Fatwire, Vignette, CQ5, and Metafaq. Developed expertise in HTML and CSS coding, collaborating with A/B testing developers and SEO strategists to enhance conversions, contributing to measurable improvements in user engagement and website performance.● Steered content changes for Barclays.co.uk and other vital platforms, achieving highest number of published content changes in the team as Author.● Championed outstanding rating for productivity and quality by performing functions in fast and efficient manner.

Canary Wharf

Cambodia

Secured position on competitive youth business volunteering initiative, serving rural Cambodia for three months during Barclays career hiatus, whilst liaising with local NGP (non-government organisations) to assess community initiatives.

Livity, Brixton

Chartered Manager, Level 5 Cmi Professional Certificate In Leadership And Management, Merit

Bachelor'S Degree, Leadership And Management

2X Nvq Level 3, Marketing, Pass

Education record

10 GCSE's A*-C