Tabassum Hasan Email & Phone Number

I am a result-driven brand, marketing & communications expert with 16+ years of experience across real estate, consumer electronics and mobile handsets. I excel at bringing ideas to life and creating marketing strategies that influence win-win situations for consumers and businesses.With a proven track record of developing, executing and evaluating 360-degree marketing plans across traditional and digital landscapes, I’ve helped businesses achieve brand awareness, customer acquisition and revenue growth objectives:A few examples:- At M3M, I spearheaded customer-centric, clutter-cutting and data-driven integrated marketing strategies for M3M Golfestate. It encompassed ATL, digital marketing, as well as innovative events and experiential marketing initiatives that focused on effective brand positioning and driving considerations. The result? A remarkable 76% Y-o-Y increase in sales during the Feb’19 to Jan’20 period.- Similarly, the launch of 360-degree tactical marketing campaign for the Delivered Residences vertical of M3M, leveraged high-decibel digital channels like Google PPC, Display, YouTube, Social Media Marketing, and email marketing, alongside strategic print, OOH, cinema, events, and PR efforts, to achieve Rs 200 Cr sales revenue in 45 days!- I also led a high-impact nationwide launch of MVL Mobiles employing a mix of ATL (TV spots & sponsorships, Print, OOH), BTL (ground activations, events, Point of Sales), PR (corporate profiles, event coverage, product reviews), and Digital (PPC, Display, SMM), thus, building brand awareness, supporting distribution strategy and achieving tertiary sales of 50K units within 04 months.In addition to my strategic expertise, I have a flair for creative development with hands-on experience in crafting innovative communication material, brand identities, sales promotion materials and writing content.I also have excellent leadership skills and experience working with cross-functional teams, external agencies, and managing different stakeholders.The core expertise I offer:• Integrated marketing• Brand management• Go-to-marketing strategy• ATL, BTL & digital marketing• Experiential marketing• Creative development• Media planning, buying and monitoring• Managing teams• IT & CRM integrationsMy skills and experiences are transferable and I seek challenging opportunities in professional organisations engaged in Real Estate, SaaS, IT/Tech, consumer electronics or such diverse industries.To know how I can help your business grow, reach out at taby0306@gmail.com

Listed skills include Brand Management, Crm, Advertising, Marketing, and 4 others.

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  St. Stephen'S College

  Bachelor Of Arts - Ba