Client Servicing Manager / R&D Manager, 1/2016 to Present.- Manage Strategic OOH planning and communications, overseeing of PKR 700 Mio worth campaigns annually. Media selection, Innovation, media relations, corporate positioning, product launches, advertising, tradeshow marketing, IOT. Selected Accomplishments: Developed and launched integrated, multi-channel Activations, OOH, Digital and Media production campaigns. Set a benchmark in local OOH industry by launching first time ever in PAKISTAN, Social media integrated DOOH campaign “#PASSASMILE” for LAYS Pakistan in 2016.  Performed Consumer / Market research and demographic profiling to quantify OOH media preferences. Designed & currently running a long term OOH campaign for Nestle CERELAC in top 105 towns covering all the regions North, Center & South of Pakistan, targeting major touch points with 106 assets from last 2 years.  Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 21% under-budget (without compromising business growth goals).

TRA- Terminology Activations: Full-service BTL advertising, Talent management & ProductionsMarketing Director, 7/2013 to 1/2016Developed marketing programs for a variety of business-to-business clients. Used an integrated approach to create balanced programs for clients to build their respective brands and businesses. Selected Accomplishments: Designed Innovative Launch shows, Trade shows, sales activation, corporate & social events. Which built a strong communication bridge amongst Brand and its targeted audience. Closed new accounts as a member of business-development team, including a PKR 90M win with PEL Elecktron limited and a PKR 40M win with NISHAT Linen. Earned commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and services. As a Head of Talent Management domain, I have managed business relations of many leading talent of Pakistan’s music industry viz. FALAK, Rizwan Butt etc. & sector of experience was business relations with the leading Record labels operating local & worldwide such as T-series | cultural mix | CAA Kwan.

It was a really crazy time I spent in this field, explored the real 'ME'.Delivered services : Talent Management - Artist Promotions & international Affiliations - Event Management