This role is a blend of the Managing Editor and Publisher positions. In addition to overseeing the entire production of a daily newspaper, I am responsible for setting and reaching quarterly revinue goals, creating projects and supplements to help reach those goals, setting deadlines, helping reporters with story ideas, helping editorial with content, maintaining the building and property - nd all of those other jobs that come with being the General Manager of a business.

In March of 2017 my husband and I launched Nekeats.com. This is a website that provides a full scale content marketing strategy that brings traffic to restaurants, puts them in front of a warm, responsive, local audience through content, and gains them new customers.The website lists all restaurants in a specific geographical region offering visitors the information they need. Restaurant reviews and useful articles, further provide viewers with relevant content. Paying restaurants get keyworded profiles and images (all with on page SEO), and their menu on an individual page, featured reviews, inclusion in menu guides and more. While the website is optimized for search traffic, social media is optimized to build a responsive local audience that is loyal to the NEK Eats brand and the content we serve. All articles, features, menu guides, and food images are created by me and get significant traffic and engagement on Facebook by a 80%+ local audience. This strategy allows restaurants with small marketing budgets a much larger reach for their money, and to an audience that is interested in restaurants and their events.This business has become profitable in 4 years, even through Covid-19. The strategy has built a loyal and responsive audience on social media, and gains many more hits and views organically through search engines and shares. The strategies used on the website and in content building have also landed the website on page 1 of most Google searches for information about dining or restaurants in the geographical region the site caters to. And images are often some of the top Google images in those searches.This project has used many of the skills I've learned over the last 10+ years in Marketing, Design, and Strategy to create a growing audience, loyal following, and a tool that is useful to the general public as well as local businesses.View the Website Here: https://nekeats.com/View the Social Media Strategy Here: https://www.facebook.com/nekeats

With over 20 years of combined writing, marketing, and coding experience, Red Designs creates Reproducible Effective Digital (RED) solutions for modern businesses.We are a full service marketing agency, offering copywriting, social media marketing, digital advertising, video creation, graphic and logo design, website design, custom digital solutions, and more. But what we really specialize in, what I specialize in, is overall marketing strategy, planning, and implementation. I will help your business know where it is going, and how it will get there. We set up strategies and systems that translate into a smooth customer journey.After years of working for other companies, helping them with their clients, I realized there are two fundamental problems with modern marketing. 1. For most companies it is only about making money and moving on. 2. Most companies approach marketing with a one size fits all approach. Often, agencies offer no customization, little to no personal touch. They apply the latest greatest marketing trends even when these trends do not fit the business. This doesn't work, and for small to mid-sized businesses, it can even be detrimental.For these reasons, I set out to build relationships between customers and the business. This customer driven approach focuses on mutual service, not sales, as the catalyst for building lifetime customers in a way that uses how people naturally do business and naturally interact with one another as the foundation for everything else. My background in journalism and traditional layout gives me a unique approach to copywriting, marketing strategy, and design - one that resonates with people because it is grounded in truth and how people naturally interact, not sales, flash, and trends.This makes for systems that work, and can be recreated.My goal is to help you business bring in more people so you can live a life that includes more fun and less work - 'cause isn't that what we all are looking for?

This company works internationally, bringing their unique 360 degree surveys into companies to help improve individual and organizational effectiveness, and independent skills. Using their unique Trust Scale based in scientific research they use their surveys to pinpoint where trust is breaking down in teams and in organizations and then implement skill building sessions and tools to improve those areas.In this position I helped craft their message for flyers, blogs, articles, branded tools, and social media.I managed their social media accounts, focusing on Linked-In, worked with them on their content, turning that content into articles and post sequences. I helped with video content, online learning platforms, quote and meme creation, one-sheets, and other branded marketing materials.I organized and automated email lists, opt-in strategies, and follow up sequences for webinars.Over the two years I was with this company I worked to update their systems and optimize this 25+ year company using current best practices, and relationship building strategies to develop their young social media platforms.

In this position I was mainly in charge of client project management, including setting project deadline, overview of all work done on project, and weekly updates on progress and performance metrics of sales funnels. In addition to managing existing clients, I met with prospective clients to set up project scope, and created presentations for prospective clients.My duties in this position included assigning out all pieces of sales funnel design and build; writing for webpages and advertisements, and editing copy written by others; creating ad graphics, webpage designs, and Social Media memes; building blogs in Wordpress templates, basic page and site builds in Click Funnels, Lead Pages, and with Thrive Builder; using VWO split tests for increased conversion ratings; creation of weekly reports and sales funnel conversion numbers; managing a team of remote workers, as well as contractors; Facebook Ads (boosting posts, and some work on publishing Right Sidebar Ads); as well as organization of all projects and client information, schedules, and team daily tasks.

Throughout this period I continued to write and have articles published for newspapers, websites, and historical publications.

As part of my job I have done the following:• Managing numerous writers, researchers, virtual assistants, web developers, and graphic designers doing work for various clients. This includes assigning work, expediting work, paying employees, and general management.• Marketing Analysis of client’s web and social media presence* Set up and management of the major social media platforms, content sharing sites, and blogs• Using third party software to schedule posts – such as Hootsuite• Scheduling blogs• Using email software to segregate lists, market to lists, run split marketing campaigns, and analyzing results.• Using QR codes, SMS, and email, and mobile marketing to attract business and build lists for clients• Using Infusionsoft Program to build and automate sales funnels• Researching and keeping up to date on latest SMS, QR code, email, B2B, social media, content, and Internet marketing strategies, as well as SEO and Google Updates.• Creating print and online ads, flyers, and other advertising materials• Taking and editing pictures• Basic knowledge of Wordpress. Can access back end and run daily, necessary functions for website use, blog use, and marketing strategies. Build and edit basic pages, photos, and widgets.• Transcription of videos and audios for use as marketing text• Creation and editing of ebooks from existing articles and transcriptions• Managed book and product launches and Internet events associated with launch including Facebook Launch, Twitter Launch, Google Hangout, and Live Chat.• Used software and created individual systems for tracking campaign success and money made and money spent for clients, and for Emulating Grace• Created Systems to keep track of article and videos on hand, posted, and where they are in use to avoid duplicate content; • Creating company analysis and competitive analysis for potential client based on Online and Offline assets

For two seasons I worked with the Highland Lodge working with the marketing department on new events, created print advertising, writing press releases, building and running email campaigns and automation, tracking campaigns, and comeing up with marketing ideas. I helped edit and maintain their website, and worked with all departments to create events and promotions.

I was both a reporter and editor at this position. In this role I worked with writers, managed columnists and freelancers, interviewed and wrote articles, edited all incoming press releases and columns, laid out the majority of the paper using Quark Xpress, edited photos using Photoshop, and posted material to the newspaper's website.As is the case with the newspaper busienss - everything was done on a deadline.