Corporate Partnership Manager
I was responsible for maintaining and growing sponsorship revenue for Canterbury Park, the only thoroughbred racetrack in the Midwest. I worked closely with both the marketing department and development team to ensure all aspects of current sponsorships were running smoothly and to ensure growth in this category.• Developed media kit including: Canterbury Park demographics, sponsorship packaging and pricing.• Responsible for generating new business revenue with local, regional and national companies.• Maintained and ensured contractual fulfillment with existing partners.• Created a business plan with activation based sales strategies, renewal targets and new business projections.• Prepared and presented proposals to new business prospects and existing partners for renewal.• Worked race days and special events to entertain current partners and prospects.
