Managing company’s three highest contributing brands Habib Cooking Oil, Habib Banaspati & Super Habib.Developing and implementation of marketing plans for Habib Cooking Oil, Habib Banaspati & Super Habib. Develop brand communication objectives.Responsible for the planning, coordinating, follow-ups and monitoring of advertising & promotional activities for the brand in close coordination with creative, media and activation agencies.Coordination with media planning and buying agency to implement media schedule for the brands. Implemented successful brand activation activities nationally including DDS, Stall Activities, Floats, Mohalla Gatherings, Store Intercepts, Event management and etc.Identifying & coming up with campaigns that were critical to achieve the desired brand positioning, sales volume, revenue and activation targets. In Jan 2011 Repositioned Habib Cooking Oil. Planned and launched a 360 degree campaign focusing on Urban Towns which included Media Plans (TV, Radio and Print), Launch presentations to Sales Teams and distributors in Karachi, Lahore and Islamabad, Hoardings, Bus Shelters, Streamers, Pole Signs and POS Placement. Gained an increase in Numerics and Weighted Handling through innovative programs, targets and incentives. Contributed directly towards business development through increased presence in number of towns by consistent follow up of sales function.Responsible to track competitive activities and develop counter strategies.

In the year 2010 Repositioned and Re-launched Habib Banaspati which led to the revival of the brand. Initiated a complete 360 degree campaign on Habib Banaspati focusing on the major Urban Punjab Market with 35 focus towns.In 2009 launched a landmark Consumer Promotion campaign for Ramzan season “Habib se Jeeto Hath Ke Hath”.Responsible to plan and support the execution of the agreed distribution and merchandising strategiesIncreased value and volume market shares and penetration throughout Pakistan through hardcore sales-support campaigns.Monthly analysis of retail audit and comparison of the outlet coverage as per the Regional Manager’s data.Conducted market visits in more than 40 towns of Pakistan which helped immensely in understanding market, distributor and sales dynamics of the industry. Responsible to monitor and analyze (in details) nationwide sales performance, highlight improvement areas, provide quality input, and recommend action plans.Identified potential and launched new SKUs which assisted in gaining market share.

For first three months I was on Rotation to all key departments of the company.For last three months I assisted Brand Manager for Habib Recipe Mixes.

Developed a Marketing Plan for upcoming product Filtrete(Air Purifier) at 3M.Conducted a Karachi based survey to evaluate the performance of 3M’s distributor M&P.